1. CURRICULUM VITAE
MARK CULF
11 Ashpool Fold
Woodhouse
Sheffield S13 7DZ
Home phone (0114) 2698461
Mobile (07808) 716108 Email: mark.culf@bbraun.com
Personal Attributes
• The ability to inspire, motivate and lead a team of individuals proactively to
operate as one cohesive team focused on target achievement.ie
2015 Delivered best performance in terms of sales growth and profitability by
ensuring the sales team were focused, motivated, driven and committed to
achieving outstanding results. Each team member was empowered to grow
their individual sales territory which involved being mentored on a regular basis.
Committed focus specifically towards one specific product group, surgical
sutures helped ensure the overall sales plan of £4 million was achieved.
• The ability to continually work in an environment where "raising the bar" in all
aspects of performance is of paramount importance.
• The ability to demonstrate flexibility when faced with changing circumstances
yet not loose focus of the task ahead.
• The ability to continually think outside of normal business parameters to seize
new initiatives and inspire change.
Key Achievements to date
- 2004 Winner of the annual B Braun Big Lift award for achieving the largest %
suture sales increase across all BBraun European subsidiaries.
- March 2006 won Scottish NHS Tender, Lothian Hernia mesh business worth in
excess of £350k pa – still preferred supplier.
- April 2006 promoted to Regional Sales Manager
- April 2007 promoted to National Sales Manager.
- 2008 first year ever Closure Technology achieved plan of £1.6m with double
digit growth of 14%.
- 2008 successfully organised and ran 2 Hernia Mesh meetings with the
Edinburgh Royal Infirmary - Hernia Fundamentals and the Hernia Master class
both meetings achieved record attendance of 60+ paying delegates – repeated
in 2009 and 2013 when the meeting was held at the RCS of London.
- 2008 successfully launched new product onto market - EndoSponge achieved
first year sales of £350k.

2. - 2009 - successful launch of new anti adhesion mesh Hernia
Omyra onto market – achieved first year sales of £220k.
- 2011 - Successful re-tender for Scottish NHS National Mesh Business – value
£1.2million.
- 2011 Formation of new joint Vastech business venture (CT & VS) and new role
of National Business Development Manager.
- 2013 - BBraun global runner up for CT business growth
EMPLOYMENT
2002 - present National Business Development Manager – B. Braun Medical
Ltd
Main Job Purpose
• To design and direct the sales strategy for Vastech in the UK
• To direct and motivate the UK sales team towards achieving set sales and profit
targets.
• To ensure all effective strategies and tactics are implemented to achieve sustained
and deliverable business growth.
• Continually seek new ways to ensure increased levels of sales performance are
achieved.
• Work alongside the Implant Systems Director and National Sales Manager to deliver
outstanding levels of performance improvement
• To work with internal stakeholders and NHS trusts to bring to market the Closure
Technology product portfolio.
• To assume P&L responsibility for the business alongside the National Sales
Manager.
• To increase brand awareness and commercial performance of the product portfolio
through product evaluations and theatre wide conversions.
Key Responsibilities and Duties
• Determining short and long-term strategies to maximise revenue, profitability and
market share.
• To jointly manage 6 field based clinical Sales specialists.
• To recruit, train and develop the UK team of clinical Sales specialists
• To produce monthly management information and contribution to monthly
management / sales marketing reports
• To create and implement effective and motivational sales force incentive reward
scheme
• To ensure effective overhead cost controls are implemented
• To identify potential new business opportunities and employ tactics to enhance the
account value
• Anticipate, quantify and satisfy customer needs
• Identify competition, routes to market and opportunities for market growth
• Responsibility for pricing and profitability across the product portfolio
• Analysis of product performance, trends, contribution and market share
• Responsibility for the introduction and launch of new products to market

3. • Analysis of competitor products, pricing & selling methods
• To regularly discuss/inform Implant Systems Director of market trends and
competitor activity
• Spearhead negotiations with Nationwide purchasing bodies (ie NHS Supply Chain)
to help improve profitability
• International and UK wide travel
Vastech Product Portfolio – Surgical Sutures – Hernia Mesh – Histoacryl Tissue
Adhesive - Skin Staplers – Hemostats – Cellistypt & Lyostypt - Bone Wax / bone wax
stick – Endo-Sponge – Access Ports – Sangustop – EasyPump - Elastomeric Infusion
Pump systems, SQ Please.
Training and Workshops Undertaken
2006 / TACK - Relationship Management
2007 / TACK - Sales, leadership & personal development
2008 / TACK - Sales Management
2009 / Skilled Negotiator 3 day Course
2010 / Spid-er Profit Maximisation workshop
1999-2002 Senior Account Manager - outside the box plc.
Key Objectives
To at all times understand and oversee the fundamental importance of budgets,
deadlines and delivering measurable results. To create a sustainable, competitive
advantage for the clients products and/or services. To offer a specialist advertising &
marketing service that incorporates all aspects of the marketing mix. To consistently
deliver quality solutions & service.
Main Duties
To continue to build on and further develop the companies close relationships with its
B2B & B2C client base. To work on a variety of different projects from initial brief
through to project completion and delivery. To incorporate & advise on the full
marketing mix, including direct mail, sales promotion, market research and new/online
media. The management of own cost profit center & responsibility for the supervision
of two account executives. To run accounts profitably & within set budgets.
Accounts Handled
Airfix/Humbrol, Cadburys Schweppes, Record Tools Ltd, Argos Business,
B. Braun Medical & Leeds United AFC
1996-1998 Freelance Account Manager - Paradigm
Key Objectives
To assist the Managing Director with the day-to-day running of various high profile
advertising & marketing accounts.
Main Duties
To continue the companies close relationships with its clients and to fulfill their
marketing needs from initial brief through to project completion. To drive forward and
deliver effective marketing solutions in the business-to-business & retail environment.
Accounts Handled

4. Travis Perkins, Sheffield Insulations & American Golf
1994 –1996 Account Executive - The Publicity Bureau Ltd.
Key Objectives
To hold fully scheduled client meetings. The education of the client to systems, which
the company follows. To ensure that all areas of the client’s advertising and marketing
is legal and within corporate guidelines. To ensure the client’s adverts & print are
delivered on time and to set deadlines. To liaise with internal & external departments
to ensure the client receives the best service and advice.
Main Duties
To produce a concise contact report from client meetings. To maximise profits by
negotiating the best rates through media and print. To at all times control the client and
advise on the most cost effective marketing solutions available. To all ensure
paperwork is up to date and invoicing produced on a weekly basis.
Account Handled
Netto Food Stores, DFS
1988-1993 Field Sales Supervisor - Motor Mart Magazine.
My duties included the selling of advertising to Key Account motor dealers in South
Yorkshire. Deputising in the absence of the Field Sales manager. Setting individual
sales targets and the daily monitoring of the field sales team. To actively look for new
business, campaign ideas and ways of improving turnover within the department.
Assisting the sales manager with in-house training, staff motivation and general
day-to-day supervision of the sales team.
EDUCATION
1980 -1984 Myers Grove Comprehensive School, Sheffield.
1984 -1987 Granville College, Sheffield.
QUALIFICATIONS
O’Level - Art, Woodwork, English, Biology.
CSE - History, Mathematics.
B’Tec Diploma in Graphic Design,
A Level - Art, Graphic Design
Interests
I enjoy most sports, particularly Kickboxing, football, snooker & tennis. I also enjoy
socialising whenever possible.
Personal Qualities
I am a very ambitious, self-motivated person who has a good sense of humor and who
enjoys working on his own initiative or as part of a team. I always try my best to
produce the highest levels of commitment and enthusiasm possible & find it a
pre-requisite in being able to communicate with people at all levels. During my career,
I have been able to gain relevant & invaluable experience, I believe has allowed me to
approach with confidence any new & challenging roles I may face in the future.