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Christian Lehfeldt
7, Stonehill Road, Tierboskloof, Hout Bay 7806, Cape Town, South Africa
Telephone: +27 21 790 7747
Cell phone: +27 82 327 9283
Email: christian@capecoastalchemicals.co.za
Professional Profile
I am a highly motivated, capable and hardworking national Sales Manager with wide-ranging experience of
all facets of the Chemical- and Pharmaceutical industry.
Core Competencies: I have comprehensive IT skills and experience, excellent communications skills and
language proficiencies to manage customer and staff relations, major clients and distribution agents
throughout South Africa, Europe and Asia. Fast learner with the ability to train, motivate and supervise staff.
My competencies and business strengths include sales, contracts, accounts, accounting, market trends and
product development, problem solving, budgets and forecasts, negotiations, as well as procurement and
stock control.
Objective
I am currently seeking a challenging new position – one that will reward hard work and dedication and
provide opportunities for further personal and professional development.
Career Summary
2001 – June 2016 Managing Director, Cape Coastal Chemicals, South Africa
• Responsible for sales to a range of customers, including distributors, agents, formulators, laboratories and
potential customers.
• Create and maintain the account plans, including strategy, for all clients.
• Ensure that price negotiations and quotations with customers are recorded and updated and are made in
accordance with the targets.
• Ensure that the targets “accounts receivable” are met.
• Identify, quantify and qualify new opportunities for sales and the forecasts of allocated customers and maintain
records.
• Responsible for negotiating contracts with distributors and customers ensuring the contract validity and/or
renewal.
• Manage Distributors and/or Agents following Sales Channels principles and policies.
• Represent Cape Coastal Chemicals in international meetings, as well as Trade Fairs, etc., related to the
market segment.
• Assist and guide customers, distributors, agents, formulators and laboratories in the application of our products.
• Cape Coastal Chemicals has a flat reporting structure and I report to our principal suppliers in Germany.
• Travel includes South Africa nationally, Namibia, Mozambique, Ethiopia, Kenya, Mauritius, India, Germany,
Denmark, Belgium, Netherlands, Austria and Switzerland
• Products sold include Pharmaceutical Immunomodulators and Inorganic Pigments and Polymers.
• Major clients consist of Solal, Evox, Protea Chemicals and the Beckers Group
Reason for leaving:
I am not actively job seeking, however, should a more challenging and financially rewarding position become
available, I would make a consideration.
2000 - 2001 Sales Manager, Hoff Ship GmbH & Richard Sump GmbH, Hamburg, Germany
• Responsible for Sales and Supplies on behalf of this company which is a Ship Chandler to the Norwegian
shipping industry of food products, technical- and household products and engineering products – reporting
directly to the CEO of the company.
• Fully accountable for new business procurement, the steady growth of sales and ensuring the validity of
contracts and that they are up to date.
• Maintaining strong business relationships with large companies in France and Norway, but also with smaller
companies in Germany.
• Delivery and Export coordinations and maintain ties with customers, dealing with any problems they may have
whilst also supervising maintenance staff in other regions.
• Identifying areas of improvement in the company and assisting with the development and implementation of
solutions.
• Keeping abreast of market trends and new products; dealing with the submission of quotes to customers,
negotiating where necessary to secure contracts and preparing sales budgets and forecasts.
Reason for leaving:
My father passed away and I returned to South Africa to continue work at Cape Coastal Chemicals.

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1998 - 2000 Technical Sales Representative, Cape Coastal Chemicals, South Africa
• Preparing professional sales budgets and forecast, handling direct sales and supplies with the day-to-day
running of the company, and the Finance Department with Accounts
• Capably managing sales staff and distribution agents in various regions throughout South Africa, Germany and
Netherlands.
• Efficiently handling key accounts for companies such as Sasko and Austro and utilising experience in the field
to ensure ongoing growth of sales, the validity of contracts and making sure that the contracts are up to date in
terms of market trends.
• Boosting good customer relations by travelling to European countries and visiting customers and suppliers on a
regular basis.
• Supervising, motivating and monitoring supply and sales performances and keeping up to date with new
market trends and products.
• Expertly assisting with chemical tests and helping to solve problems when necessary.
• Products sold consisted of:
60% - Magnesium Silicate (Talcum)
30% - Inorganic Pigments
10% - Pharmaceutical raw materials
• Maintaining strong business relationships which large corporates such as Sasko, Concor, Beckers Group and
Protea Chemicals.
• Travelling on a regular basis to strengthen and maintain ties with customers dealing with any problem they may
have.
• Keeping abreast of market trends and new products; dealing with the submission of quotes to customers,
negotiating to secure contracts and preparing sales budgets and forecasts.
Earlier career history
1996 - 1998 Credit Controller, Nedbank Ltd., South Africa
1995 – 1996 Marketing Manager and Financial Analyst, Chemag SA (Pty) Ltd., Johannesburg, SA
1994 – 1995 Stock Controller, Chemag SA (Pty) Ltd., Johannesburg, SA
Education, Qualifications and Training
Bachelor of Commerce – completed University of the Witwatersrand, 1997
Diploma: Corporate Finance University of the Witwatersrand, 1997
Diploma: Investment & Insurance and Risk Management University of the Witwatersrand, 1997
Mechanical Engineering – first year completed University of Cape Town, 1993
Grade 12 (Matric) – subjects including English, Afrikaans, German,
Maths, Biology and Physical Science
Damelin College, Johannesburg, 1992
Personal Details
ID Number: 7301285279084
Nationality: Dual nationality – South African and German
Driving licence South African and German driving licence
IT Skills various software packages to Microsoft, Corel, Ubuntu, Quick Books
Language proficiencies Fluent in English and German / Proficient in Afrikaans and French
Interests and Activities
Currently include: Mountain biking, scuba diving, water skiing, piano, guitar, travelling and family
REFERENCES ARE AVAILABLE ON REQUEST