1. CARL WYLDE
Crossacres Hutgate Road
Honiton, EX14 9UY
Home: 01404 44057 | Mobile: 07889 535540
wyldecg@gmail.com
SALES MANAGEMENT PROFESSIONAL
A highly-motivated and results-driven senior sales manager with a proven record of achievement in driving
business growth, executing successful sales plans, and creating effective marketing strategies. Ability to develop
strong internal and external client relationships, negotiating favorable contracts, and exceeding personal and
organizational objectives. Expertise in providing strategic guidance and directorship, delivering optimal
performance in high-pressure environments, and motivating and training top-performing sales teams.
AREAS OF STRENGTH AND EXPERTISE
Portfolio Development
Board Level Negotiations
Securing Blue Chip Contracts
Customer Base Retention
Developing NewProducts
Company Directorship
Sales Management & Training
Financial Budgets
Major Account Stewardship
CAREER HIGHLIGHTS
Developed and Directed Regional Growth in excess of over 15% by negotiating major contracts and the
implementation of a structured sales strategy. (Palletforce PLC)
Grew annual turnover in excess of £100K by providing superior management and consultancy
(WoodWylde Associates, LLP)
Drove Sector Growth by 35% within first three months (Multipanel UK, LTD)
Guided company through two acquisitions that boosted turnover by £12M (Business Direct Plc)
Positioned Business Direct Plc for listing on AIM Stock Market through substantial growth to £3.1M
PROFESSIONAL EXPERIENCE
Palletforce PLC 2014 to Present
Regional Sales Support
Recruited to join one of UK’s fastest growing Pallet Networks, supporting Regional Sales (M4-M5 corridor).
Direct Sales and Sales support, including motivating field sales executives and negotiating major accounts.
Developed and implemented regional sales strategy and managed sales budgets resulting in a 15% growth
across the region.
First Payment Services 2012 to 2014
Business Development Manager (Self Employed)
Leveraged reputation in financial services marketplace to exceed financial and profit objectives, achieving
over 150% of targets YOY.
Delivered self-employment Business Development services, within the Merchant Services Marketplace.
Provided consultative sales service to SME clients across South West England.
Established reputation for maintaining and retaining profitable business opportunities.
WoodWylde Associates LLP 2010 to 2012
Partner
Leveraged reputation for offering bespoke solutions and built extensive portfolio of local and national clients.
Grew annual turnover in excess of £100K, through superior interim management and optimal sales
consultancy services.
Multipanel UK, LTD 2008 to 2010
Business Development Manager
Identified and developed a network of independent distributors throughout Eastern Europe to enhance market
penetration and drive business development.
Closed business sales and grew sector growth by 35% within first three months.
2. CARL WYLDE Resume, Page 2
PROFESSIONAL EXPERIENCE CONTINUED
Career Sabbatical 2006 to 2008
Following the successful floatation of Business Direst PLC I took a career sabbatical to develop a
smallholding in the Devon Countryside, including a complete renovation of the family home.
Business Direct Plc 2002 to 2006
Company Director (with 14%stockholding)
Headhunted and tasked with designing and developing the first intelligent locker distribution system in the
UK.
Led an increase in annual turnover from £500K to £3.1M in two years, resulting in business listing on the
AIM stock market.
Provided integral contributions to two acquisitions, ANC Service Logistics and Concorde Logistics, and
further boosted turnover to £12M.
Launched the successful BDPX ParcelExchange product and brought UK BtoB to market.
ANC Service Logistics 2001 to 2002
Business Development Manager
Recruited to join ANC Service logistics division and operated an added-value delivery service within the In-
Night arena.
Achieved overall sales growth within the division, and guided the strategic direction of the business.
Developed and implemented a business strategy to position ANC Service Logistics as a market leader.
Designed strategic business plan to shepherd ANC’s entry into the drop-box market.
Managed and oversaw an external sales team, which included devising and executing sales targets and
commission structures.
Hays DX Field Support 1999 to 2001
Major Accounts Manager
Aggressively developed business and acquired new accounts, resulting in increased annual revenue of £550K
and enhanced revenue streams from existing accounts by 5% per annum.
Developed and strengthened the portfolio of major customer accounts and enhanced the strategic value of the
account base.
Managed and developed a substantial portfolio of Blue Chip accounts including Dixons Stores Group, B Sky
B, NCR, Philips and Marconi Systems amongst others.
PROFESSIONAL EXPERIENCE CONTINUED
Hays DX Field Support, Business Development Manager 1997 to 1999
ANC Limited, Key Accounts Manager 1994 to 1997
ANC Birmingham Central, Depot Sales Manager 1992 to 1994
Greenline Carriers, Depot Sales Manager 1991 to 1992
Greenline Carriers, Field Sales Executive 1987 to 1991
EDUCATION AND TRAINING
Professional Development Training:
In House: Basic Sales Training (3 days) | Advanced Sales Training (4 days) | Negotiating to Win (2 days)
N J Garrett: Sales Management (4 days) | Train the Trainer (3 days) | Major Account Handling
Negotiating Major Accounts (2 days) | Presentation Skills
Leadership Development: Successful Account Management (2 days) | Big Ticket Selling
Post-Secondary Education:
City and Guilds (706/1 and 706/2), HCITB, RIPHH, Wolverhampton Polytechnic.