What’s The Truest Thing About Your Brand Blue
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Find What’s True Sometimes we over complicate all this brand stuff. Often, all we need to ask is… What’s the truest thing about your brand? If I said “[your brand] is…” what would your prospective customers say? Patagonia is...self-righteous activists. Apple is… expensive. Crocs are… ugly. In the truth lies your opportunity. Take that truth and then start to build communications around it. If the world is already thinking it… don’t fight it. Lean into the truth head on. What is the truest thing about your brand? Let me know in the comments below.
