Remember The Goal Black

Remember The Goal When reviewing work and giving feedback it’s easy to get lost in minutia. “Can you make it green?” “What would this look like with a Gotham font?” “Is “impact” really the right word?” While all these details can matter… This type of feedback isn’t always helpful. What is helpful is to give feedback that references the business goal the creative is intended to solve. Try thinking about WHY you’re even doing this in the first place. Ask: “Will this attract the customers we want to attract?” “Will our desired audience get the desired impression we want?” “What will the gut feeling of our customers be after interacting with this?” These are the right questions to ask. When in doubt, remember (and reference) the goal. This will answer all unanswered questions. Do you remember the goal in your feedback process? Let me know in the comments below. Read less