Why My Rate is $400/hr First, I don’t like to charge hourly. We mostly charge by project - this means my team and our clients all know the budget. When the situation is right, I’ll do hourly work - usually only phone consults at $400/hr with a 2 hr minimum. Why? This work isn’t like being a plumber. (or any other profession that charges hourly) The other day I had a plumber out to the house. He did his work, charged me an hourly rate + materials. The second he left do you think he ever thought about that job again? Did he run from his morning shower to write down an idea he had for my house? Did he wake up at 3am dreaming about an amazing insight for my family? I doubt it. But when you hire me. Even at $400/hr that’s what happens. My mind is always thinking of you and your business. When I’m in the car... in the shower… & when I sleep. Hey, if you don’t think it’s worth it you don’t have to hire me. But I bet your competitor will. Why do you charge your hourly rate? Let me know in the comments below.