Brands Are Hungry

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Brands Are HUNGRY A Brand is like having a child. It demands a lot from you. It needs love and attention. Every new brand you launch is a new mouth to feed. And Brands are HUNGRY This is why we are seeing a shift from houses of brands… (think P&G or Unilever) To a brand house. (think FedEx or Apple) It’s easier and more cost effective to manage a master brand of a brand house than it is to manage many hungry brands. Do you think brands are hungry? Let me know in the comments below.

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

Brands Are Hungry

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Burn Out. It’s real. It happens to all of us. It’s happening to me. At first I thought I was unhappy and unfulfilled. Then I realized I've just been working too hard. Stretched too thin. I need a break. I’m planning on leaning into the summer, taking Friday’s off, and most importantly… Not being so hard on myself. How do you know you’re feeling the effects of burnout and what do you do to recharge? Let me know in the comments below.

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What Do You Want to Be Known For? It’s a pretty easy question. But so many people struggle with this one. Admittedly I do from time to time as well. But ask yourself, “What Do I Want To Be Known For” As a Brand… As a Company… As a Product… As a Person… Then put all your energy into making sure the rest of the world knows it too. What do you want to be known for? Let me know in the comments below.

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What Do You Want to Be Known For Black

What Do You Want to Be Known For Black

Relax Ask Some Questions Pink

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Relax Ask Some Questions Pink

Testing Doesn’t Work Testing big ideas by its very nature is flawed. To be clear I’m talking about focus groups, test groups, processes that score work before launch, etc when I say “testing”. Testing looks for what’s wrong with an idea. Not what’s right. If you look at the most perfect anything long enough you’ll find flaws, imperfections, and reasons not to believe. Testing suggests that people react logically and intellectually to branding. As if they pass a brand and say “Gee… that product is psychologically and emotionally representing my unmet needs…” Testing is flawed because no one really knows what will resonate until the idea and brand is out in the world. The real world. Testing also assumes that we really know what makes branding work and it can always be quantified, measured, and analyzed. I don’t think we can. Do you think testing works? Let me know in the comments below.

Testing Doesn’t Work Black

Testing Doesn’t Work Black

Testing Doesn’t Work Black

Messaging Is why most businesses fail to connect with customers. Messaging...Shows value you offer. Messaging...Show’s why you’re different. Messaging...Is the reason customers choose you. Messaging isn’t just what we say but HOW we say it. Messaging that works doesn't focus on telling people what you do. They probably know already. The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have. Messaging is the most important, but most overlooked, component of a brand. Is your messaging doing its job for your brand? Let me know in the comments below.

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When Companies Get It Right Green

When Companies Get It Right Green

When Companies Get It Right Green

Start with Who Instead of starting with Why, try starting with Who Who is the sibling of Why. They are interconnected and depend on one another. You may argue that one is not more important than the other, But I would argue that you can have a business without a Why. You can’t have a business without a Who. Inspired by Simon Sinek’s golden circle model, there’s a new circle - I call this the diamond encrusted circle. By getting crystal clear on WHO we are solving a problem for, it becomes easy to ladder up and find our Why. Do you believe in Starting with Who? Let me know in the comments below.

Start With Who Black

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The Cracks In Your Hull White

The Cracks In Your Hull White

The Cracks In Your Hull White

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Branding Is About Selling Branding Is About SELLING That’s right. Most people think branding is about logos, or websites, or promises. But branding is about influencing the gut feel people have about your product or service. Make no mistake Branding is all about the $$$$. Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example. Before the 1930s Santa didn’t exist like this. There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel… But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today. Branding is all about selling. Let me know if you agree in the comments below.

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Don’t Pick My Brain “I’d like to pick your brain…” At least 2x a week I get a request to meet that uses this phrase in some way. I realize people don’t mean anything by it. But. I. Don’t. Like. It. I don’t want my brain picked. I don’t want anything picked. Especially by you. I’ve also spent a lot of time, money, failures, successes, bruises, bumps, scrapes, heartache, wins, losses, learning, patience, anxiety, and joy filling this brain with what I know. At the very least it deserves to be massaged or hugged or cuddled or coddled. But certainly not picked. Can we all agree that “picking brains” needs to go? 易 Do you like it when people ask to pick YOUR brain? Let me know in the comments and don’t forget to save this one for later!

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