Brand Is Like Golf White Underlines

Brand is like Golf. The game of golf is a very simple premise. Get the ball in the hole in as few strokes as possible. It’s not more complicated than that. But a lot of people become obsessed with the game. And as such, there’s a tendency to go deep. And spend a lifetime… And for some people a fortune… Trying to perfect that which is imperfectable… Kinda like all this branding stuff… Sometimes we just need to remember that this brand game is about getting the ball in the hole in as few strokes as possible. Do you find yourself making the brand game more complicated than it needs to be? Let me know in the comments below. Read less