How To Not Grow Your Brand Pink
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HOW TO NOT GROW YOUR BRAND If we’re lucky in our careers we get to be a part of a successful brand. But as that brand continues to grow it faces its own unique challenges. So many aging brands are focussed on selling to their core customer. And while they are maintaining revenues, they aren’t growing. The simple truth? At a certain point, you can’t grow the business by selling to your core. Brand building never ends. In today’s fast paced world we are constantly fighting for relevance. We are constantly fighting for growth and new customers. But if all we do is sell to our core… we can’t grow. How do you find ways to grow your business in addition to your core? Let me know in the comments below.
