Messaging White Line
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Messaging Is why most businesses fail to connect with customers. Messaging...Shows value you offer. Messaging...Show’s why you’re different. Messaging...Is the reason customers choose you. Messaging isn’t just what we say but HOW we say it. Messaging that works doesn't focus on telling people what you do. They probably know already. The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have. Messaging is the most important, but most overlooked, component of a brand. Is your messaging doing its job for your brand? Let me know in the comments below.
