When Companies Get It Right Green
When Companies Get Brand Right They ask - “what business problem am I trying to solve?” They seek the advice of a professional to guide them through the process. They never stop branding. It's a fluid, ever evolving practice. It's an always-on function in your business. Customers are demanding more for the companies they do business with. They care about what the business stands for and require that they back up the beliefs they put on a website. Businesses that look to build communities as a cornerstone of their brand are winning. Stop selling your product, features and benefits. Sell the story. Sell the feeling and experience your customer has with your brand. Be willing to take risk and accept change as a part of being great. Be different. Stand out. Find the white space. Own a position in your customer's mind. When do you think companies get “brand” right? Let me know in the comments below.
