There Can Be Only One At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made… Who will be the decider? Who on the team will be the tie breaker? Who on the team will the one to make the final decision to keep the process moving? Getting input from the team is a MUST. But if left unchecked, decision by committee can kill momentum and your brand. Someone needs to be the decider. Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas. There can be only ONE. Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.