The Cracks In Your Hull White
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The Cracks In Your Hull Today’s hybrid digital and physical world is a real challenge for businesses. There are about a bazillion touchpoints for your brand. And showing up inconsistently across this landscape is a real problem. One mistake or incongruent touchpoint isn’t going to sink your ship. And in a silo these mistakes never look to be all that large. But it’s the collective inconsistencies that are the cracks in your hull. That will one day sink your business. I can’t tell you when. But it will happen. How do you manage to stay consistent across your brand? Let me know in the comments below.
