Branding Is About Selling Branding Is About SELLING That’s right. Most people think branding is about logos, or websites, or promises. But branding is about influencing the gut feel people have about your product or service. Make no mistake Branding is all about the $$$$. Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example. Before the 1930s Santa didn’t exist like this. There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel… But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today. Branding is all about selling. Let me know if you agree in the comments below.