This is going to sound silly but it’s taken me YEARS to understand social media. What it is and what it isn’t. How it can help your business and how it won’t. I used to believe that if you created great content and posted it the social media platform would do the rest. I was so wrong. I want to get real and share the hard truth about social media. Once you accept this, you can get on to making social work for you and your brand. Let me know what hard truths you’ve learned about social media over the years in the comments below.