Marc Gutman - Level C - Brand Specialist
In August of 2020 I joined 35 other brand and marketing professionals around the world for the Level C Branding Specialist Masterclass. I had always wanted to take this certification with branding legend @marty_neumeier and his equally adept partner, @the_andy_starr - I was all set to attend an in-person workshop in Los Angeles this fall... but you all know what happened. So they brought the masterclass online. I was hesitant. But I am so glad I did it. I was put on a team and we had to come together as a group -- another fear overcome RANDOM GROUP PROJECTS. Team 3 comprised of, @zaidbranding Kesley Rosauer, and @brillbluejay. We were assigned the task of rethinking the ordinary supermarket. We conceived a new kind of grocer called Goldilocks that would fight against excess packaging, fixed portions, etc. Where everything was.... Just Right! I was so proud of the concept and work we did and was so lucky to be placed on this team. At the end I, along with my classmates, were anointed as Certified Brand Specialists. I had so much fun I am attending Level 2 in a couple of weeks. Never Stop Learning.
