FACTORS EFFECTING MARKET

1. Dr VIPUL JAIN
PhD, MBA, MBA(HA), PGGDBA(MBA), MA(Eco.),
PGDMSM
AMT-AIMA

2. INTERNAL MARKETING ENVIRONMENT
EXTERNAL MARKETING ENVIRONMENT
EXTERNAL MICRO
EXTERNAL MACRO

3. INTERNAL MARKETING ENVIRONMENT
VISION
MISION
STRATEGIES
MANPOWER
PLANT

4. EXTERNAL MICRO ENVIRONMENT
SUPPLIERS
COMPETITORS
MARKETING INTERMEDIARIES
PUBLIC
CONSUMERS

5. EXTERNAL MACRO ENVIRONMENT
DEMOGRAPHY
AGE
GENDER
STATUS
RURAL VS URBAN

6. SOCIAL & CULTURAL ENVIRONMENT
RELIGION
VALUES
BELIEFS
LIFESTYLE
CUSTOMS & TRADITIONS

7. ECONOMIC ENVIRONMENT
PURCHASING POWER
DISPOSABLE INCOME
INFLATION

8. POLITICAL ENVIRONMENT
ECONOMIC SYSTEM
PARTY IN POWER
STABILITY
TAX POLICIES

9. TECHNOLOGICAL ENVIRONMENT
TECHNOLOGICAL INCENTIVES (BENEFITS)
AUTOMATION (DIGITALIZATION)
INNOVATION (ROLE OF UNIVERSITIES)
R&D (ROLE OF GOVERNMENT)

10. PHYSICAL ENVIRONMENT
WEATHER & CLIMATE
TERRAIN & TOPOGRAPHY
ENVIRONMENTAL POLICIES

11. LEGAL ENVIRONMENT
EMPLOYMENT LAWS
CUSTOMER PROTECTION LAWS
COPYRIGHTS & PATENTS
CORPORATE LAWS

12. ETHICAL ENVIRONMENT
MORALITY
RIGHT & WRONG
ETHICS INDEX
CODE OF CONDUCT
ETHICS COMMITTEE