SlideShare a Scribd company logo
1 of 11
Download to read offline
Environmental scanning Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering
Kinds of environmental scanning Ad-hoc scanning - Short term, infrequent examinations usually initiated by a crisis Regular scanning - Studies done on a regular schedule (e.g. once a year) Continuous scanning (also called continuous learning) - continuous structured data collection and processing on a broad range of environmental factors
Environmental scanning usually refers just to the macro environment, but it can also include industry, competitor analysis, marketing research (consumer analysis), new product development (product innovations) or the company's internal environment.
Environmental scanning External analysis Internal  analysis Macro environment Micro environment PEST analysis Five force analysis
A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: Political Economic Social Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors.
Political Factors:-Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: ,[object Object]
employment laws
environmental regulations
trade restrictions and tariffs
political stability,[object Object]
interest rates

More Related Content

What's hot

Concept of international business environment
Concept of international business environmentConcept of international business environment
Concept of international business environmentPinki Verma
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing managementHailemariam Kebede
 
Strategic Management- TOWS Matrix
Strategic Management- TOWS MatrixStrategic Management- TOWS Matrix
Strategic Management- TOWS MatrixSachin Udhani
 
Environment scanning in Strategic management
Environment scanning in Strategic managementEnvironment scanning in Strategic management
Environment scanning in Strategic managementYamini Kahaliya
 
Economic environment
Economic environmentEconomic environment
Economic environmentJenny Cortez
 
Strategic managemnet process ppt
Strategic managemnet process pptStrategic managemnet process ppt
Strategic managemnet process pptMUHAMMAD HASRATH
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesGian Paolo Aquino
 
Chapter 8 strategic evaluation and control
Chapter 8 strategic evaluation and controlChapter 8 strategic evaluation and control
Chapter 8 strategic evaluation and controlRoshan Pant
 
Environmental Scanning Techniques
Environmental Scanning TechniquesEnvironmental Scanning Techniques
Environmental Scanning TechniquesVanishriKornu
 
Business environment
Business environmentBusiness environment
Business environmentShompa Nandi
 
Managerial economist
Managerial economist Managerial economist
Managerial economist Nethan P
 
Basic Concepts Of Strategic Management
Basic Concepts Of Strategic ManagementBasic Concepts Of Strategic Management
Basic Concepts Of Strategic Managementhassnibaba
 
Environmental analysis
Environmental analysisEnvironmental analysis
Environmental analysisAnju Raj
 

What's hot (20)

Corporate strategy
Corporate strategyCorporate strategy
Corporate strategy
 
Concept of international business environment
Concept of international business environmentConcept of international business environment
Concept of international business environment
 
Strategy formulation
Strategy formulationStrategy formulation
Strategy formulation
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
Process of environmental analysis
Process of environmental analysisProcess of environmental analysis
Process of environmental analysis
 
Strategic Management- TOWS Matrix
Strategic Management- TOWS MatrixStrategic Management- TOWS Matrix
Strategic Management- TOWS Matrix
 
Internal environment
Internal environmentInternal environment
Internal environment
 
Environment scanning in Strategic management
Environment scanning in Strategic managementEnvironment scanning in Strategic management
Environment scanning in Strategic management
 
Pest analysis
Pest analysisPest analysis
Pest analysis
 
Economic environment
Economic environmentEconomic environment
Economic environment
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Strategic managemnet process ppt
Strategic managemnet process pptStrategic managemnet process ppt
Strategic managemnet process ppt
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniques
 
Different levels of strategy
Different levels of strategyDifferent levels of strategy
Different levels of strategy
 
Chapter 8 strategic evaluation and control
Chapter 8 strategic evaluation and controlChapter 8 strategic evaluation and control
Chapter 8 strategic evaluation and control
 
Environmental Scanning Techniques
Environmental Scanning TechniquesEnvironmental Scanning Techniques
Environmental Scanning Techniques
 
Business environment
Business environmentBusiness environment
Business environment
 
Managerial economist
Managerial economist Managerial economist
Managerial economist
 
Basic Concepts Of Strategic Management
Basic Concepts Of Strategic ManagementBasic Concepts Of Strategic Management
Basic Concepts Of Strategic Management
 
Environmental analysis
Environmental analysisEnvironmental analysis
Environmental analysis
 

Viewers also liked

Environmental scanning (ppt)
Environmental scanning (ppt)Environmental scanning (ppt)
Environmental scanning (ppt)rachegian
 
Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Ashutosh Mishra
 
Ppt presentation on environmental scanning
Ppt presentation on environmental scanningPpt presentation on environmental scanning
Ppt presentation on environmental scanningSam Lorenz Abenoja
 
Business environmental scanning ppt
Business environmental scanning pptBusiness environmental scanning ppt
Business environmental scanning pptShameer P Hamsa
 
Environmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesEnvironmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesRex Mannoor
 
Micro and macro environment
Micro and macro environment Micro and macro environment
Micro and macro environment Aftab Manihar
 
Chapter 2 - the Firm and its Environment
Chapter 2 - the Firm and its EnvironmentChapter 2 - the Firm and its Environment
Chapter 2 - the Firm and its EnvironmentJOMAR NARVAS
 
Managers roles and skills
Managers roles and skillsManagers roles and skills
Managers roles and skillsSabik T S
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanningchengcampoop
 
Strategic management
Strategic managementStrategic management
Strategic managementOnline
 
Approaches to the strategy making process
Approaches to the strategy making processApproaches to the strategy making process
Approaches to the strategy making processR K Tiwari Sagar
 
Strategic evaluation
Strategic evaluationStrategic evaluation
Strategic evaluationBandri Nikhil
 
STRATEGIC MANAGEMENT
STRATEGIC  MANAGEMENTSTRATEGIC  MANAGEMENT
STRATEGIC MANAGEMENTmariamabdulla
 
Marketing micro environment
Marketing micro environmentMarketing micro environment
Marketing micro environment17somya
 
Levels of strategy
Levels of strategyLevels of strategy
Levels of strategyHemant Kumar
 
Marketing Chapter 02
Marketing Chapter 02Marketing Chapter 02
Marketing Chapter 02WanBK Leo
 

Viewers also liked (20)

Environmental scanning (ppt)
Environmental scanning (ppt)Environmental scanning (ppt)
Environmental scanning (ppt)
 
Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Environmental Scanning:complete concept.
Environmental Scanning:complete concept.
 
Ppt presentation on environmental scanning
Ppt presentation on environmental scanningPpt presentation on environmental scanning
Ppt presentation on environmental scanning
 
Business environmental scanning ppt
Business environmental scanning pptBusiness environmental scanning ppt
Business environmental scanning ppt
 
Environmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesEnvironmental scanning & Monitoring Techniques
Environmental scanning & Monitoring Techniques
 
Micro and macro environment
Micro and macro environment Micro and macro environment
Micro and macro environment
 
Chapter 2 - the Firm and its Environment
Chapter 2 - the Firm and its EnvironmentChapter 2 - the Firm and its Environment
Chapter 2 - the Firm and its Environment
 
Managers roles and skills
Managers roles and skillsManagers roles and skills
Managers roles and skills
 
Strategic intent
Strategic intentStrategic intent
Strategic intent
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Cost leadership strategy
Cost leadership strategyCost leadership strategy
Cost leadership strategy
 
Cost leadership
Cost leadershipCost leadership
Cost leadership
 
Approaches to the strategy making process
Approaches to the strategy making processApproaches to the strategy making process
Approaches to the strategy making process
 
Strategic evaluation
Strategic evaluationStrategic evaluation
Strategic evaluation
 
STRATEGIC MANAGEMENT
STRATEGIC  MANAGEMENTSTRATEGIC  MANAGEMENT
STRATEGIC MANAGEMENT
 
Marketing micro environment
Marketing micro environmentMarketing micro environment
Marketing micro environment
 
Levels of strategy
Levels of strategyLevels of strategy
Levels of strategy
 
Role of manager
Role of managerRole of manager
Role of manager
 
Marketing Chapter 02
Marketing Chapter 02Marketing Chapter 02
Marketing Chapter 02
 

Similar to Environmental scanning

Environmental Scanning-process .pptx
Environmental Scanning-process .pptxEnvironmental Scanning-process .pptx
Environmental Scanning-process .pptxSUNDILLASAGAR
 
BUSINESS ENVIRONMENT.pptx
BUSINESS ENVIRONMENT.pptxBUSINESS ENVIRONMENT.pptx
BUSINESS ENVIRONMENT.pptxssusere971d31
 
strategic management
strategic managementstrategic management
strategic managementAshish Singh
 
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSIS
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSISENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSIS
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSISLibcorpio
 
Topic 2 -External environment.ppt
Topic  2 -External environment.pptTopic  2 -External environment.ppt
Topic 2 -External environment.pptGenAbulkhair
 
sample_chapter.pdf
sample_chapter.pdfsample_chapter.pdf
sample_chapter.pdfKiran Dubb
 
Business Environment analysis
Business Environment analysisBusiness Environment analysis
Business Environment analysisBharti Goyal
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysisrushdajalal
 
Business environment module ia
Business environment module iaBusiness environment module ia
Business environment module iasayiviswadevan
 
Factors That Shape a Company's Strategies-SM-MBA
Factors That Shape a Company's Strategies-SM-MBAFactors That Shape a Company's Strategies-SM-MBA
Factors That Shape a Company's Strategies-SM-MBAChandra Shekar Immani
 
environment of industrial marketing
environment of industrial marketingenvironment of industrial marketing
environment of industrial marketingOviya Venkatesh
 
Nature of business environment (2)
Nature of business environment (2)Nature of business environment (2)
Nature of business environment (2)Priyanka Mehta
 
Pestle analysis
Pestle analysisPestle analysis
Pestle analysisSelman Ay
 

Similar to Environmental scanning (20)

Environmental Scanning-process .pptx
Environmental Scanning-process .pptxEnvironmental Scanning-process .pptx
Environmental Scanning-process .pptx
 
BUSINESS ENVIRONMENT.pptx
BUSINESS ENVIRONMENT.pptxBUSINESS ENVIRONMENT.pptx
BUSINESS ENVIRONMENT.pptx
 
strategic management
strategic managementstrategic management
strategic management
 
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSIS
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSISENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSIS
ENVIRONMENTAL ‎ANALYSIS & SWOT ‎ANALYSIS
 
Topic 2 -External environment.ppt
Topic  2 -External environment.pptTopic  2 -External environment.ppt
Topic 2 -External environment.ppt
 
sample_chapter.pdf
sample_chapter.pdfsample_chapter.pdf
sample_chapter.pdf
 
Business Environment analysis
Business Environment analysisBusiness Environment analysis
Business Environment analysis
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysis
 
4. environmental scanning pgp1
4. environmental scanning pgp14. environmental scanning pgp1
4. environmental scanning pgp1
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Strategy management 1
Strategy management 1Strategy management 1
Strategy management 1
 
Business environment module ia
Business environment module iaBusiness environment module ia
Business environment module ia
 
Factors That Shape a Company's Strategies-SM-MBA
Factors That Shape a Company's Strategies-SM-MBAFactors That Shape a Company's Strategies-SM-MBA
Factors That Shape a Company's Strategies-SM-MBA
 
environment of industrial marketing
environment of industrial marketingenvironment of industrial marketing
environment of industrial marketing
 
Nature of business environment (2)
Nature of business environment (2)Nature of business environment (2)
Nature of business environment (2)
 
1285891 634600774254793750
1285891 6346007742547937501285891 634600774254793750
1285891 634600774254793750
 
Pestle analysis
Pestle analysisPestle analysis
Pestle analysis
 
chap3-strategic.ppt
chap3-strategic.pptchap3-strategic.ppt
chap3-strategic.ppt
 
General environment
General environmentGeneral environment
General environment
 
Project identification
Project identificationProject identification
Project identification
 

More from Rajesh kumar

DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
organizational change
organizational changeorganizational change
organizational changeRajesh kumar
 
Environment dependent organization perspective
Environment dependent organization perspectiveEnvironment dependent organization perspective
Environment dependent organization perspectiveRajesh kumar
 
Vision and mission
Vision and missionVision and mission
Vision and missionRajesh kumar
 
Strategic management process,generic strategy
Strategic management process,generic strategyStrategic management process,generic strategy
Strategic management process,generic strategyRajesh kumar
 
10 Steps To Successful Career Change
10 Steps To Successful Career Change10 Steps To Successful Career Change
10 Steps To Successful Career ChangeRajesh kumar
 
love....it's journey
love....it's journeylove....it's journey
love....it's journeyRajesh kumar
 
expression of love
expression of loveexpression of love
expression of loveRajesh kumar
 
E M O T I O N A N D M O O D S
E M O T I O N  A N D  M O O D SE M O T I O N  A N D  M O O D S
E M O T I O N A N D M O O D SRajesh kumar
 
arcelor mittal-why to invest
arcelor mittal-why to investarcelor mittal-why to invest
arcelor mittal-why to investRajesh kumar
 

More from Rajesh kumar (16)

Trade union
Trade unionTrade union
Trade union
 
Corpor ate
Corpor ateCorpor ate
Corpor ate
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
 
organizational change
organizational changeorganizational change
organizational change
 
Environment dependent organization perspective
Environment dependent organization perspectiveEnvironment dependent organization perspective
Environment dependent organization perspective
 
Vision and mission
Vision and missionVision and mission
Vision and mission
 
Strategic management process,generic strategy
Strategic management process,generic strategyStrategic management process,generic strategy
Strategic management process,generic strategy
 
Hrp & hris
Hrp & hrisHrp & hris
Hrp & hris
 
10 Steps To Successful Career Change
10 Steps To Successful Career Change10 Steps To Successful Career Change
10 Steps To Successful Career Change
 
love....it's journey
love....it's journeylove....it's journey
love....it's journey
 
expression of love
expression of loveexpression of love
expression of love
 
E M O T I O N A N D M O O D S
E M O T I O N  A N D  M O O D SE M O T I O N  A N D  M O O D S
E M O T I O N A N D M O O D S
 
love is life
love is lifelove is life
love is life
 
arcelor mittal-why to invest
arcelor mittal-why to investarcelor mittal-why to invest
arcelor mittal-why to invest
 
Sacrifice
SacrificeSacrifice
Sacrifice
 
Frustration
FrustrationFrustration
Frustration
 

Recently uploaded

Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
Transport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MITransport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MIRomil Mishra
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...BookNet Canada
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfROWELL MARQUINA
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxatharvdev2010
 
Women in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationWomen in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationDianaGray10
 
Why Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionWhy Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionDEEPRAJ PATHAK
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesManik S Magar
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
Which standard is best for your content?
Which standard is best for your content?Which standard is best for your content?
Which standard is best for your content?Rustici Software
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2DianaGray10
 
Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Memoori
 
Automation Ops Series: Session 3 - Solutions management
Automation Ops Series: Session 3 - Solutions managementAutomation Ops Series: Session 3 - Solutions management
Automation Ops Series: Session 3 - Solutions managementDianaGray10
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 

Recently uploaded (20)

Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Transport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MITransport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MI
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdf
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptx
 
Women in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationWomen in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automation
 
Why Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionWhy Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile Evolution
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
Which standard is best for your content?
Which standard is best for your content?Which standard is best for your content?
Which standard is best for your content?
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
 
Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!
 
Automation Ops Series: Session 3 - Solutions management
Automation Ops Series: Session 3 - Solutions managementAutomation Ops Series: Session 3 - Solutions management
Automation Ops Series: Session 3 - Solutions management
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 

Environmental scanning

  • 1. Environmental scanning Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering
  • 2. Kinds of environmental scanning Ad-hoc scanning - Short term, infrequent examinations usually initiated by a crisis Regular scanning - Studies done on a regular schedule (e.g. once a year) Continuous scanning (also called continuous learning) - continuous structured data collection and processing on a broad range of environmental factors
  • 3. Environmental scanning usually refers just to the macro environment, but it can also include industry, competitor analysis, marketing research (consumer analysis), new product development (product innovations) or the company's internal environment.
  • 4. Environmental scanning External analysis Internal analysis Macro environment Micro environment PEST analysis Five force analysis
  • 5. A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: Political Economic Social Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors.
  • 6.
  • 10.
  • 13.
  • 16.
  • 19.
  • 20. Why ????????? Macro environmental and industry scanning are useful as they reveal current conditions of market.it help managers to predict the future characteristics of the organizational environment and hence make decisions today that will help the firm deal with the environment of tomorrow
  • 21. Thank You Presented by: Rajesh Kumar

Editor's Notes

  1. Most commentators feel that in today's turbulent business environment the best scanning method available is continuous scanning because this allows the firm to act quickly, take advantage of opportunities before competitors do and respond to environmental threats before significant damage is done.