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Customers, Where r u?




100
78
          Never too early to start your
          marketing campaign


How about Day 1?
Or even 90 days before

          valuable contents
quality
               comments
79
          Show the world what you’re
          doing. Stealth Mode is counter
          intuitive.
     No need for private beta

 Are you worried someone
       stealing your ideas?

                     Really?
           Are you building
              space shuttle?
80
     There is no such thing is
     product launching for startups

                     Continuous
                     improvement


                     Unless you’re Apple.
81
     Approaching Press. Do you have
     unique, interesting stories?

               They’re not your writers

                     Build a human
                     connection first
82
     Don’t have good retention rate,
     Don’t go to press yet!
                  News
                published




                   Traffic       Wasted
83
      Most effective way to acquire
      customers? Your passionate customers


Good news, travel fast and far
84
     Save your money on press
     releases. Ineffective.

Different countries, however,
it could be different stories
85
         SEO, Social Media takes time to
         develop

      Millions of others
            are doing it;
     how you stand out?
86
     Viral is not a strategy
     People are immune. Mutate!


     Unless your
     Product is
     irresistibly good
87
     Simple pricing is almost always
     better than complex one

                      Have 1-3 pricing
                      options as opposed
                      to complex pricing
                      choices.

        Customers want predictable costs,
                     not many options

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Dove sono i clienti di una Start-Up?

  • 2. 78 Never too early to start your marketing campaign How about Day 1? Or even 90 days before valuable contents quality comments
  • 3. 79 Show the world what you’re doing. Stealth Mode is counter intuitive. No need for private beta Are you worried someone stealing your ideas? Really? Are you building space shuttle?
  • 4. 80 There is no such thing is product launching for startups Continuous improvement Unless you’re Apple.
  • 5. 81 Approaching Press. Do you have unique, interesting stories? They’re not your writers Build a human connection first
  • 6. 82 Don’t have good retention rate, Don’t go to press yet! News published Traffic Wasted
  • 7. 83 Most effective way to acquire customers? Your passionate customers Good news, travel fast and far
  • 8. 84 Save your money on press releases. Ineffective. Different countries, however, it could be different stories
  • 9. 85 SEO, Social Media takes time to develop Millions of others are doing it; how you stand out?
  • 10. 86 Viral is not a strategy People are immune. Mutate! Unless your Product is irresistibly good
  • 11. 87 Simple pricing is almost always better than complex one Have 1-3 pricing options as opposed to complex pricing choices. Customers want predictable costs, not many options