Strategic soothsaying is a process of seeking new knowledge to predict and create temporary opportunities that competitors do not currently serve. These opportunities can be found by creatively combining products, understanding trends that will create new opportunities, and serving new customer markets with existing company capabilities.

1. Strategic
Soothsaying

2. Strategic
Soothsaying
Strategic soothsayingStrategic soothsaying is a process of
seeking out new knowledge necessary
for predicting or even creating new
temporary windows of opportunity that
competitors will eventually enter but that
are not now served by anyone else.

3. Strategic
Soothsaying
These opportunities can be found by
creatively combining products,
understanding trends in the business
environment that will open up new
opportunities, and serving new customer
markets with the existing capabilities of
the firm.