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Ipercompetizione 4. Predizione strategica


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Ipercompetizione 4. Predizione strategica

  1. 1. Strategic Soothsaying
  2. 2. Strategic Soothsaying Strategic soothsayingStrategic soothsaying is a process of seeking out new knowledge necessary for predicting or even creating new temporary windows of opportunity that competitors will eventually enter but that are not now served by anyone else.
  3. 3. Strategic Soothsaying These opportunities can be found by creatively combining products, understanding trends in the business environment that will open up new opportunities, and serving new customer markets with the existing capabilities of the firm.