Slides from our session at the FC Supply Chain event. It contains a short introduction into Lean Startup and innovation within FrieslandCampina, as well as 3 exercises for quickly deconstructing a complex challenges into experiments
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Agile Product Management - Co-Training with Angel Medinilla (c)Andrea Darabos
Agile Product Management course as part of the Agile Kaizen (c) training portfolio.
See more at
http://www.proyectalis.com/AgileKaizen/
www.leanadvantage.co.uk
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Agile Product Management - Co-Training with Angel Medinilla (c)Andrea Darabos
Agile Product Management course as part of the Agile Kaizen (c) training portfolio.
See more at
http://www.proyectalis.com/AgileKaizen/
www.leanadvantage.co.uk
It is my pleasure to invite you to the Pointe Angels angel development workshop taking place virtually on Tuesday, August 18. Please join us for our program titled “Due Diligence for Early Stage Ventures.” During your time with Pointe Angels, you may have encountered companies that caught your interest as a potential investor. As a service to our members, we offer this workshop as an opportunity to learn how to take the next step and improve their skills as angel investors.
In this interactive educational seminar, David Bloom will outline the due diligence process, provide a framework for assessing and mitigating risk, and present cases from Pointe Angels’ membership. David is an entrepreneur, investor, and advisor. He taught Financing Technology Commercialization and Innovation Leadership at the University of Michigan, and is the principal of Factotem Inc. where he has assisted Pointe Angels members with due diligence on several companies that have presented to our group.
David is also a Pointe Angels member. We are pleased to draw on his experience, like that of all of our members, for the benefit of our group.
Whether you are an experienced angel or have yet to close your first deal, our program will help you improve your skills as an investor in this exciting asset class.
Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides SlideTeam
Digital business is what combines traditional business models with the digital world. Use our six building blocks of digital evolution PPT slides and execute digital transformation in your business organization. Incorporating our six building blocks of digital evolution PowerPoint template will allow you to represent information related to your digital transformation business model, data and analytics, process automation, customer decision journey, strategy and innovation, etc. The digital future requires leadership skills related to digitization and not limited to operations and finance. Product digitization should be done using technology to enhance your offer or service. If your organization is not modernizing then you’ll be left behind, and the threat of disruption becomes very real. An efficient development and execution of digital strategies can be done with our digital evolution PPT slides. Download this six building blocks of digital evolution Presentation slideshow to explore the digital world and make amazing PowerPoint slides. Acquaint folks with the inherent difficulties through our Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides. Bring out all the intricacies.
Business School Type Thinking to Avoid in a Digital WorldIsman Tanuri
In today's fast paced and constantly changing world, disruption is happening at all times. The digital driven work environment needs a different mindset to traditional management thinking.
Often, our fallback to "best practices", "return on investment" and past achievements are holding us back from truly being innovative in fulfilling the needs of today's Customers.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience. https://bit.ly/3AwraVL
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking jeroentjepkema
My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience.
Need to raise funds for a new enterprise? Our pre-made 70 slides Startup Funding Deck PowerPoint Presentation Slides is all you need. Our content ready and professionally designed Startup Funding PPT sample deck presentation for attracting capital investors has numerous PPT templates and designs like elevator pitch, our team, the problem, the solution, value proposition, product service, product roadmap, milestones achieved, traction, business model, revenue streams, expense model, growth strategy, marketing strategy, financial projection, break-even analysis, use of funds and many more. The best part is that this whole Startup capital PPT deck is 100% editable. There are additional slides like our vision, about us, our goals, quotes, dashboard, timeline, important notes, puzzle design, venn, mind map, matrix and various charts that are excel linked. You can use this seed money PPT presentation for topics like seed money, angel funding, corporate investment, fundraising, startup for new business, crowdfunding, seed capital, start-up money, private investment etc. Hurry up! Download Startup Funding Deck PowerPoint Presentation Slides and get going on the right path. Make the right impression on angel investors and venture capitalists with our professional PowerPoint deck sample file. Identify ideas that are highly feasible with our Startup Funding Deck PowerPoint Presentation Slides. Be able to judge different inputs.
Mårten Mickos' slides from April 2011
see also http://aaltoes.com/2011/04/marten-mickos-never-work-for-a-large-company-unless-youve-created-it-yourself/
It is my pleasure to invite you to the Pointe Angels angel development workshop taking place virtually on Tuesday, August 18. Please join us for our program titled “Due Diligence for Early Stage Ventures.” During your time with Pointe Angels, you may have encountered companies that caught your interest as a potential investor. As a service to our members, we offer this workshop as an opportunity to learn how to take the next step and improve their skills as angel investors.
In this interactive educational seminar, David Bloom will outline the due diligence process, provide a framework for assessing and mitigating risk, and present cases from Pointe Angels’ membership. David is an entrepreneur, investor, and advisor. He taught Financing Technology Commercialization and Innovation Leadership at the University of Michigan, and is the principal of Factotem Inc. where he has assisted Pointe Angels members with due diligence on several companies that have presented to our group.
David is also a Pointe Angels member. We are pleased to draw on his experience, like that of all of our members, for the benefit of our group.
Whether you are an experienced angel or have yet to close your first deal, our program will help you improve your skills as an investor in this exciting asset class.
Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides SlideTeam
Digital business is what combines traditional business models with the digital world. Use our six building blocks of digital evolution PPT slides and execute digital transformation in your business organization. Incorporating our six building blocks of digital evolution PowerPoint template will allow you to represent information related to your digital transformation business model, data and analytics, process automation, customer decision journey, strategy and innovation, etc. The digital future requires leadership skills related to digitization and not limited to operations and finance. Product digitization should be done using technology to enhance your offer or service. If your organization is not modernizing then you’ll be left behind, and the threat of disruption becomes very real. An efficient development and execution of digital strategies can be done with our digital evolution PPT slides. Download this six building blocks of digital evolution Presentation slideshow to explore the digital world and make amazing PowerPoint slides. Acquaint folks with the inherent difficulties through our Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides. Bring out all the intricacies.
Business School Type Thinking to Avoid in a Digital WorldIsman Tanuri
In today's fast paced and constantly changing world, disruption is happening at all times. The digital driven work environment needs a different mindset to traditional management thinking.
Often, our fallback to "best practices", "return on investment" and past achievements are holding us back from truly being innovative in fulfilling the needs of today's Customers.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience. https://bit.ly/3AwraVL
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking jeroentjepkema
My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st in Amsterdam. The talk is about why we need Growth Hacking to stimulate (corporate) innovation, from innovation dilemma, to lean analytics and various examples on growth hacking...
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience.
Need to raise funds for a new enterprise? Our pre-made 70 slides Startup Funding Deck PowerPoint Presentation Slides is all you need. Our content ready and professionally designed Startup Funding PPT sample deck presentation for attracting capital investors has numerous PPT templates and designs like elevator pitch, our team, the problem, the solution, value proposition, product service, product roadmap, milestones achieved, traction, business model, revenue streams, expense model, growth strategy, marketing strategy, financial projection, break-even analysis, use of funds and many more. The best part is that this whole Startup capital PPT deck is 100% editable. There are additional slides like our vision, about us, our goals, quotes, dashboard, timeline, important notes, puzzle design, venn, mind map, matrix and various charts that are excel linked. You can use this seed money PPT presentation for topics like seed money, angel funding, corporate investment, fundraising, startup for new business, crowdfunding, seed capital, start-up money, private investment etc. Hurry up! Download Startup Funding Deck PowerPoint Presentation Slides and get going on the right path. Make the right impression on angel investors and venture capitalists with our professional PowerPoint deck sample file. Identify ideas that are highly feasible with our Startup Funding Deck PowerPoint Presentation Slides. Be able to judge different inputs.
Mårten Mickos' slides from April 2011
see also http://aaltoes.com/2011/04/marten-mickos-never-work-for-a-large-company-unless-youve-created-it-yourself/
Similar to LTK - FC - Supply Chain - Startup Challenge v3.pdf (20)
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
LTK - FC - Supply Chain - Startup Challenge v3.pdf
1. Maurice Kroon & Jeroen Tjepkema
LeanToolKit, 7 October 2022
FC Supply Chain Challenge
2. We are Product Hackers,
with a focus on Next Generation
Consumer goods
Find, build and fix transformative innovations
that produce exponential growth:
‣ Consumer research
‣ Brand creation
‣ Growth Hacking
‣ Lean startup
‣ Venture building, from 0-1M ARR in 12 months
Hi! This is us, LeanToolKit x Growthkitchen
6. Charles Darwin - Survival of the fittest
It is not the strongest of the species that survives,
nor the most intelligent that survives.
It is the one that is most adaptable to change to
their environment.
8. 2007 2009 Untitled 1 Untitled 3 Untitled 5 Untitled 7 Untitled 9 Untitled 11
Limit(s) of corporate growth
As
X
reaches
in
fi
nity
X will never get past a certain limit
9. As
Y
reaches
in
fi
nity
X will never get past a certain limit Without
Product (re)innovation
2007 2009 Untitled 1 Untitled 3 Untitled 5 Untitled 7 Untitled 9 Untitled 11
2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 Untitled 7 Untitled 8 Untitled 9 Untitled 10 Untitled 11
Limit(s) of corporate growth
30. Data Ideas
Product
Measure
Learn
Build
1 iteration = 1 Experiment
Rapid MVP experiment framework
Experiment Backlog
Be Creative
Teamwork
Customer Validation
Data Driven
Positioning Framework
Product
Best Customer
Core Values
Customer Care
On Boarding
Channel activation
Success? Implement
into core product
31. Data Ideas
Product
Measure
Learn
Build
1 iteration = 1 Experiment
Rapid MVP experiment framework
Experiment Backlog
Be Creative
Teamwork
Customer Validation
Data Driven
Positioning Framework
Product
Best Customer
Core Values
Customer Care
On Boarding
Channel activation
Success? Implement
into core product
Failure? Store data,
rinse & repeat
experiment
32. A “metered” methodology to grow from 0 to 1M in 12 months
Stage gates to focus on
milestones and delivery
Consumer focused
innovation. Build what
they need. Faster!
1
2
In 12-16 weeks we answer the most important questions:
Who’s my customer? Can we solver their pains? Can we sell it?
34. Think in days and weeks instead of months or years
From solution driven to customer driven
From closed to open learning
High velocity decision making
From thinking you know to assuming and learning
Lean Startup Principles
35. If we’re always learning & iterating, even the
fastest copycats will be months or years
behind us.
ALWAYS BE LEARNING or GET EATEN…
38. Aunshul Rege of Rutgers University, USA in 2009
1000 emails
1-2 responses
1 fool and their money, parted.
Bad language (0.1% conversion)
Gullible (70% conversion)
1000 emails
100 responses
1 fool and their money, parted.
Good language (10% conversion)
Not-gullible (.07% conversion)
43. People tell ‘white lies’
to make you feel good, like
your mom.
People want to be helpful,
so they tell you what they
think you want to hear.
44. How to avoid to let your mom tell you that she
loves you:
Focus on your learning Goal
Be Curious
Focus on Problems
Neutrality - don’t pitch,
Only Past or Present
47. An exploit (from the verb to exploit, in the meaning of
using something existing to one’s own advantage) is a
piece of software, a chunk of data, or sequence of
commands that takes advantage of a bug, glitch or
vulnerability in a value chain to cause unintended or
unanticipated behavior to occur
48. If an exploit is part of a value chain,
then Growth & Innovation is a way
to optimise the value chain to do
something you want it to do…
53. Share
Orientation Search Selection Booking Planning Departure Holiday Arrival Share
Experience
Booking a holiday, the start of an emotional roller coaster...
This is where the
next trip starts
+
-
55. 1. Customer Development
We have talked to customers? What problem should we be solving for
them?
2. Customer Journey
We understand the customer journey of our customer and understand
their pain points in that process
3. Business Model Design
How do we you create value for our business?
Time to build a business proposal?
60. Plot your initial set of hypotheses & assumptions
guess
guess
guess
guess
guess guess
guess
guess
guess
guess
guess
guess
61. High impact on Business Model
Low impact on Business Model
I know I don’t
know
guess
guess
guess
guess guess
guess
guess
guess
guess
Focus and rank your assumptions
Risky
assumptions
guess
guess
65. Blink Relevance Availability Scalability Sum
5-second rule
Gut feeling
Instinct score
Don’t overthink it
Do we have the
available
resources?
Do we have the
skills?
Do we have the
tools?
Is it expensive?
66. Blink Relevance Availability Scalability Sum
5-second rule
Gut feeling
Instinct score
Don’t overthink it
Is this Channel
relevant to your
product/service?
Does your
audience hang out
on this channel?
Can you target
them effectively?
Do we have the
available
resources?
Do we have the
skills?
Do we have the
tools?
Is it expensive?
67. Blink Relevance Availability Scalability Sum
5-second rule
Gut feeling
Instinct score
Don’t overthink it
Is this Channel
relevant to your
product/service?
Does your
audience hang out
on this channel?
Can you target
them effectively?
Do we have the
available
resources?
Do we have the
skills?
Do we have the
tools?
Is it expensive?
How scalable is this
channel?
Can we easily
increase it?
Law of diminishing
returns
68. Blink Relevance Availability Scalability Sum
5-second rule
Gut feeling
Instinct score
Don’t overthink it
Is this Channel
relevant to your
product/service?
Does your
audience hang out
on this channel?
Can you target
them effectively?
Do we have the
available
resources?
Do we have the
skills?
Do we have the
tools?
Is it expensive?
How scalable is this
channel?
Can we easily
increase it?
Law of diminishing
returns
1-5 1-5 1-5 1-5 BRASS score