This document provides guidance on email marketing best practices. It discusses the importance of permission, opt-in methods, list rental vs buying, welcome emails, deliverability, opt-in forms, from/subject lines, creative design, mobile optimization, and metrics. Key recommendations include using double opt-in, not buying lists, moving opt-in forms above the fold, testing subject lines, using consistent branded sender names, designing for mobile, and focusing on conversion metrics over opens/clicks.
Death of the announcement, Birth of the dialogue whitepaper advises marketers on how to use two way dialogue with their email marketing recipients to build relationships - instead of just talking at them.
Read this to get a quick education on the email terms people throw around on business forums & groups. (You'll also learn what those terms really mean.)
Iterable, an email marketing startup, provides 14 email tactics to try in 2014. Tips include implementing email authentication techniques, adding gifs to email templates and A/B testing your subject lines.
If you're sending transactional email, there's a lot of tiny details to get right. They're easy to fix, but they're just as easy to overlook. This gives a quick run-through of the gotchas so you can send the best possible emails. Adapted from <a>Postmark's Transactional Email Best Practices guide</a>.
Death of the announcement, Birth of the dialogue whitepaper advises marketers on how to use two way dialogue with their email marketing recipients to build relationships - instead of just talking at them.
Read this to get a quick education on the email terms people throw around on business forums & groups. (You'll also learn what those terms really mean.)
Iterable, an email marketing startup, provides 14 email tactics to try in 2014. Tips include implementing email authentication techniques, adding gifs to email templates and A/B testing your subject lines.
If you're sending transactional email, there's a lot of tiny details to get right. They're easy to fix, but they're just as easy to overlook. This gives a quick run-through of the gotchas so you can send the best possible emails. Adapted from <a>Postmark's Transactional Email Best Practices guide</a>.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
If you want your emails to get opened, you've got to create scenarios that fosters subscriber interaction with certain tools at your disposal. Those tools are your from lines, your subject lines, snippets and preview panes - Professionally, Legally, And Ethically.
This extremely useful email marketing guide from Aweber will be BIG income booster for the success of all your email marketing campaigns. Period.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
How to Get 1000 New B2B Customers, Using Nothing But Cold EmailHeather R Morgan
Learn how to use cold email to get new customers, without doing any content marketing, cold calling, or introductions. See examples on how to craft great subject lines, intro sentences, social proof, and calls to action from real examples.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
This presentation is packed with email marketing best practice advice. Find out the best ways to build a database, create successful email designs and maximise your deliverability.
Delivered to you by one of the UK's leading email marketing companies NewZapp.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
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10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
If you want your emails to get opened, you've got to create scenarios that fosters subscriber interaction with certain tools at your disposal. Those tools are your from lines, your subject lines, snippets and preview panes - Professionally, Legally, And Ethically.
This extremely useful email marketing guide from Aweber will be BIG income booster for the success of all your email marketing campaigns. Period.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
How to Get 1000 New B2B Customers, Using Nothing But Cold EmailHeather R Morgan
Learn how to use cold email to get new customers, without doing any content marketing, cold calling, or introductions. See examples on how to craft great subject lines, intro sentences, social proof, and calls to action from real examples.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
This presentation is packed with email marketing best practice advice. Find out the best ways to build a database, create successful email designs and maximise your deliverability.
Delivered to you by one of the UK's leading email marketing companies NewZapp.
Similar to Everything You Wanted to Know About Email Marketing Silverpop (20)
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Gmail tabs promotions to primary tab emails silverpopSilverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder