Groups vs. Pages? Which to use?
Posts on behalf of company
Used to promote company/brand
Cannot share/store files
Always public…cannot be private
Posts on behalf of self
Used for community within a defined group
Can share/store files
Can be public or private
Can interact like “Friends” without being “Friends”
Preparing Your Page
Align goals with marketing objectives
Current patients? Potential patients? Both?
Decide: hospital page vs. service line page
Use high resolution logo and header photo
Get yours! Facebook.com/YourNameHere
Content to Post
Develop a strategy for posting.
Create categories of what to post
Have a content calendar
Use page insights for timing
Create share-worthy posts
is not the only
Create categories to organize content strategy.
Health and wellness tips
Treatment options (video, blog, website)
Research updates (clinical studies, published studies)
News (within your organization)
Health events in the community