Facebook Best Practices For Youth Sports Organizations

457 views

Published on

Demosphere presented this Facebook Best Practices session for youth sports organizations.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
457
On SlideShare
0
From Embeds
0
Number of Embeds
183
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Best Practices For Youth Sports Organizations

  1. 1. Facebook Updates & Best Practices Sean Rose - Vice President, Marketing
  2. 2. Session Overview Part 1: What’s New - Updated Page Layout Part 2: What’s Evolving - Page Posts Part 3: Insights & Advertising Part 4: How Demosphere Can Help!
  3. 3. Demosphere Knows Youth Sports! 1,300+ customers. 23+ years of experience. 8+ years of experience personally.
  4. 4. Your Facebook Presence… When thinking about your Facebook presence today… …it’s there…but that’s it. …things aren’t updated consistently. …we’re not sure what to post.
  5. 5. Facebook Presence In The Future… When thinking about Facebook presence… …we produce engaging posts. …we generate new members. …we are fostering a valuable communication channel.
  6. 6. Page Layout
  7. 7. A Closer Look One column feed Left column - map, phone, website, hours, likes, info, apps, photos, videos, reviews. Rearrange in future.
  8. 8. Category —> Local Business —> Sports
  9. 9. Who Has Access? Admin & Editor most popular ! Moderator can only comment.
  10. 10. Consider Buffer for Sharing!
  11. 11. Time Your Posts!
  12. 12. Page Posts PICTURE Relevant Succinct Link Call to action Question? Register? LIKE?
  13. 13. Get Reviews!
  14. 14. Facebook Insights
  15. 15. Post Insights
  16. 16. When Are Fans Online?
  17. 17. Other Insights External referrers. Page & Tab Visits Photos, etc.
  18. 18. Pages To Watch See how others are performing. See popular posts in Insights! Steal good ideas :)
  19. 19. Consider Advertising
  20. 20. Advertising Organic Reach is Falling More News Feed competition More people & more friends More sharing (via mobile) More liked pages (Typical user liked 50% more pages in last year) Average user could see 1,500 updates from friends, family & Pages each time they sign on. Facebook picks about 300 based on an algorithm engineered for maximum relevance to them.
  21. 21. Promoted Posts Promote Existing Posts Share with your audience & their friends. Facebook controls. Can’t be specific.
  22. 22. Other Ads
  23. 23. Options …
  24. 24. The actual ads… Size them appropriately. Create compelling text. Set realistic budgets.
  25. 25. Additional Resources facebook.com/help FAQs about the new pages facebook.com/business/ canva.com - easily create cover images.
  26. 26. Demosphere Can Help! Professional, integrated design Link to Facebook Embed Facebook Widget Easy-to-use interface Ultimate flexibility Peace of mind
  27. 27. Bonuses Recommendations & Best Practices based on 23+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge.
  28. 28. Investment $500/$1,000 Design $500/$1,500 Annually
  29. 29. Wrap Up Questions? srose@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!
  30. 30. Sean Rose srose@demosphere.com

×