• Be respectful, treat social media like real life
• Do NOT talk about your patients online ever
• Do NOT take photos/videos of or near patients or anything
with patient identifiers on it
• Don’t friend patients!
• Don’t endorse people or products (especially in Medical
• Organize friends for filtering stories you see or
who sees your updates
• Newsfeed > Friends > Create List
• Examples: Family, Work, Spanish
Starting with Twitter terms…
Tweet: 140-character message
Follow: Subscribing to a user’s tweets
@: Symbol for usernames (handles) and links to
# (Hashtag): Symbol for keywords/topics in a
tweet, used to connect and organize
Dr. Tony Hart
Devoted heart doc working at Mayo Clinic.
With my engineering background, I’m focused
on furthering research in #Ablation devices.
Opinions Mine, not Mayo’s.
• Quick answers
• Keep up with the news
• Keep up with favorite team
• Connect with others with similar interests
• Find out what people really think about latest movie
Do not auto-link Twitter with other platforms
No automated responses or DMs
Keep posts to 120 characters (room for RTs)
Casual language, abbreviations OK but spelling
and grammar still matter
Don’t forget it’s public
Mix content with conversation
Tweet images and video
opportunities with flashing
• Be careful of specific location check-ins.
• Know your privacy settings!
• Ensure any accounts have professional public profiles.
• Your present posts create your future background check.
• Use a headshot for your avatar
• Carefully craft your bio
• Choose links strategically (e.g., to LinkedIn account,
• Get and stay organized with lists
• Balance broadcast with engagement
• Build personal brand and establish expertise
• Read breaking news
• Grow network