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How to Create a Professional Social Media Image

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Women In Technology (WiT) - MERG
12-14-15

Published in: Social Media
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How to Create a Professional Social Media Image

  1. 1. How to Create a Professional Social Media Image Women in Technology (WiT) MERG 12/14/15 @MakalaJohnson
  2. 2. Agenda • Our History • Social Media Platforms • Facebook • Twitter • LinkedIn • YouTube • Best Practices
  3. 3. Mayo Clinic’s First Social Networkers
  4. 4. The Internet merely amplifies word of mouth.
  5. 5. Mayo Clinic Center for Social Media
  6. 6. Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of patients.
  7. 7. Mayo Clinic Medical Edge iTunes Entry
  8. 8. Involuntary MySpace Presence
  9. 9. Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
  10. 10. Managing online reputation…
  11. 11. Employee Education • Video • Guidelines
  12. 12. Sample Guidelines… • Be respectful, treat social media like real life • Do NOT talk about your patients online ever • Do NOT take photos/videos of or near patients or anything with patient identifiers on it • Don’t friend patients! • Don’t endorse people or products (especially in Medical field)
  13. 13. Case Study: UT Ligament Split Tear
  14. 14. Dr. Berger, UT Ligament Split Tear & Jayson Werth
  15. 15. USA TodayUSA Today
  16. 16. Last FridayLast Friday 3031031-9
  17. 17. Social Media Platforms Facebook Twitter LinkedIn YouTube
  18. 18. First stop…Privacy Checkup!
  19. 19. Images
  20. 20. Content: Think Mobile
  21. 21. Lists • Organize friends for filtering stories you see or who sees your updates • Newsfeed > Friends > Create List • Examples: Family, Work, Spanish
  22. 22. Starting with Twitter terms…  Tweet: 140-character message  Follow: Subscribing to a user’s tweets  @: Symbol for usernames (handles) and links to Twitter profile  # (Hashtag): Symbol for keywords/topics in a tweet, used to connect and organize
  23. 23. What’s Wrong? What’s Right? Dr. Tony Hart @MayoDrTony Devoted heart doc working at Mayo Clinic. With my engineering background, I’m focused on furthering research in #Ablation devices. Opinions Mine, not Mayo’s.
  24. 24. Uses • Quick answers • Keep up with the news • Keep up with favorite team • Connect with others with similar interests • Find out what people really think about latest movie
  25. 25. USAirways Plane Crash in Hudson
  26. 26. Example
  27. 27. Example
  28. 28. Best Practices  Do not auto-link Twitter with other platforms  No automated responses or DMs  Keep posts to 120 characters (room for RTs)  Casual language, abbreviations OK but spelling and grammar still matter  Don’t forget it’s public
  29. 29. Best Practices  Mix content with conversation  Tweet images and video
  30. 30. Rare Diseases / Conditions
  31. 31. …Industry best practices are only guides.
  32. 32. Efficiency
  33. 33. Inefficiencies are opportunities with flashing lights…
  34. 34. Best Practices • Be careful of specific location check-ins. • Know your privacy settings! • Ensure any accounts have professional public profiles. • Your present posts create your future background check. • Use a headshot for your avatar • Carefully craft your bio • Choose links strategically (e.g., to LinkedIn account, website) • Get and stay organized with lists • Balance broadcast with engagement
  35. 35. Benefits • Build personal brand and establish expertise • Read breaking news • Grow network • …
  36. 36. Twitter: @MakalaJohnson

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