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Over posting

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Over posting

  1. 1. Miia Joro
  2. 2.  When excessively posting or commenting on message boards, classified ad sites, or social media, often times with similar or repetitive content  Exceeding a socially acceptable amount of posts  “OVER POSTING ON FACEBOOK IS LIKE THROWING TWENTY SHEETS OF PROMOTIONAL BROCHURES IN YOUR CUSTOMER’S FACE RIGHT AFTER YOU HAD A HEARTFELT HANDSHAKE“
  3. 3.  People may think the easy fix to a low level of engagement is more posts, this will never work  Content is king  Visually appealing posts get more engagement, along with questions and discounts
  4. 4.  One-to-two posts a day is more effective than fewer or more posts per day  One or two brand posts receive 32% higher “like” rates and 73% higher comment rates compared to posting 3 or more times a day  Engagement is highest when brands post four to five posts a week  Posting one to four times a week produces 71% higher user engagement than five or more posts in a given week. Posting less than that, does not maximize your opportunity to post as often as possible
  5. 5.  http://commandpartners.com/blog/why- you-shouldnt-over-post-on-facebook  http://www.urbandictionary.com/define.php ?term=overposting  http://www.marketingcharts.com/wp/direct /overposting-drives-away-facebook-fans16055/  http://hioctanesolutions.com/toledointernet-marketing/the-facebook-posting-sinoverposting&h=222&w=401&sz=300&tbnid=3C GHw7rT70YPdM:&tbnh=66&tbnw=120&zoom= 1&usg

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