The document outlines a plan for a mobile app called Romantic Rivalry that aims to improve relationships by tracking positive behaviors between partners and rewarding them with points and prizes. It identifies confirmation bias and lack of feedback as relationship problems and proposes the app as a solution. Key aspects of the app include assigning deeds between partners, tracking completion of deeds, and issuing rewards. The document also provides details on app architecture, marketing strategies, assets needed, milestones, costs, and revenue models.

3. 08.28.2011

4. The Story

6. THE PROBLEM Part II: “Always” Never Motivates Improvement

9. How it Works Notice Reward Record when you ’re doing good deeds so that you notify your partner. After notifying your partner, we keep track of your performance. Track Issue rewards for good performance

13. Assets Website Coment Streams by Discque or Facebook Tumbler Guest Blogging Leaderboards and Contests Deed List LaunchRock Feature Request Hoot Suite Facebook Twitter Mailchimp

17. 1000 Beta Users Community website To crowdsource App Test Run & Survey Full Launch to market & Feedback Romantic Rivalry: Milestones (2011-2012) Aug ’ 12 June ’ 12 May ’ 12 Apr ’ 12 Mar ’ 12 Jan ’ 12 Nov ’ 11 Oct ’ 11 Sept ’ 11 Feb ’ 12 Sept ’ 12 12 months