The Social Landscape and Building your Social Media Strategy<br />Workshop 1:<br />
Kathy Jacobs<br />CallKathy  for social media support, training, and consulting!<br />
Introduction<br />
Who is here today?<br />
Social Media Landscape<br />
What you will find depends on the lens you use<br />
Social Media World<br />Circa 2010 by xkcd<br />(http://xkcd.com/802/)<br />
What is out there?<br />
Good places to start<br />Microblogging<br />Facebook<br />Video<br />Images<br />Business<br />Blogs<br />
What about location based services?<br />
Social media goals<br />What do you want to do?<br />How much time will you spend doing it?<br />How frequently will you u...
Your turn<br />Start answering the 6 goal questions. Don’t go for final answers, go for starting information. Work more on...
Branding<br />
Your Social Media Voice<br />Length<br />Tone<br />Language<br />Video<br />Images<br />Response<br />
Identify Audience<br />
Your customer<br />
Segmenting your community<br />
Online Personas <br />
Your turn<br />Define one core community segment and one core online persona who will interact with that segment.<br />Tim...
Social Media Channels<br />
Remember this list?<br />Twitter<br />Facebook<br />YouTube<br />Flickr<br />LinkedIn<br />Blogs<br />
Your turn<br />Pick the three SMM channels you want to focus on to provide content. <br />Pick the first three SMM channel...
Offers<br />
Match what customers want with what you offer<br />
Rules for making it social<br />Make it sharable <br />Make it easy<br />Make it clear<br />Make it viral ready<br />Match...
Your turn<br />Evaluate one offer you are already doing. Determine three ways you could make the offer more social. How wo...
Real life interactions<br />
Handling good news<br />Announce it directly or let people find it?<br />Press release issues<br />Multiple platforms mean...
Handling disasters<br />Work fast<br />Respond quickly<br />Apologize<br />Fix the problem<br />Be personable<br />Utilize...
Your turn<br />Pick a volunteer at your table. That company has just been bashed in a popular blog for ignoring user’s nee...
Wrap up<br />
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OMSPhoenix6-15-2011-workshop one

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OMSPhoenix6-15-2011-workshop one

  1. 1. The Social Landscape and Building your Social Media Strategy<br />Workshop 1:<br />
  2. 2. Kathy Jacobs<br />CallKathy for social media support, training, and consulting!<br />
  3. 3. Introduction<br />
  4. 4. Who is here today?<br />
  5. 5. Social Media Landscape<br />
  6. 6. What you will find depends on the lens you use<br />
  7. 7. Social Media World<br />Circa 2010 by xkcd<br />(http://xkcd.com/802/)<br />
  8. 8. What is out there?<br />
  9. 9. Good places to start<br />Microblogging<br />Facebook<br />Video<br />Images<br />Business<br />Blogs<br />
  10. 10. What about location based services?<br />
  11. 11. Social media goals<br />What do you want to do?<br />How much time will you spend doing it?<br />How frequently will you update?<br />What are the desired rewards?<br />Who will do it?<br />Who will pay for it?<br />
  12. 12. Your turn<br />Start answering the 6 goal questions. Don’t go for final answers, go for starting information. Work more on how will we decide than on what will we do.<br />Time limit: 10 minutes<br />
  13. 13. Branding<br />
  14. 14. Your Social Media Voice<br />Length<br />Tone<br />Language<br />Video<br />Images<br />Response<br />
  15. 15. Identify Audience<br />
  16. 16. Your customer<br />
  17. 17. Segmenting your community<br />
  18. 18. Online Personas <br />
  19. 19. Your turn<br />Define one core community segment and one core online persona who will interact with that segment.<br />Time limit: 5 minutes<br />
  20. 20. Social Media Channels<br />
  21. 21. Remember this list?<br />Twitter<br />Facebook<br />YouTube<br />Flickr<br />LinkedIn<br />Blogs<br />
  22. 22. Your turn<br />Pick the three SMM channels you want to focus on to provide content. <br />Pick the first three SMM channels you will be encouraging your community to be using.<br />(The two sets may be the same, but make sure you know which you will use how.)<br />Time limit: 5 minutes<br />
  23. 23. Offers<br />
  24. 24. Match what customers want with what you offer<br />
  25. 25. Rules for making it social<br />Make it sharable <br />Make it easy<br />Make it clear<br />Make it viral ready<br />Match the offer to the medium<br />Read everything by Andy Sernovitz<br />Especially: http://www.damniwish.com/<br />
  26. 26. Your turn<br />Evaluate one offer you are already doing. Determine three ways you could make the offer more social. How would you spread the word? How would you get noticed? How would it be made viral-ready<br />Time limit: 5 minutes<br />
  27. 27. Real life interactions<br />
  28. 28. Handling good news<br />Announce it directly or let people find it?<br />Press release issues<br />Multiple platforms mean multiple announcements<br />Keep it clear and simple<br />Make sure the news is relevant to your audience<br />
  29. 29. Handling disasters<br />Work fast<br />Respond quickly<br />Apologize<br />Fix the problem<br />Be personable<br />Utilize <br />common<br />sense!<br />
  30. 30. Your turn<br />Pick a volunteer at your table. That company has just been bashed in a popular blog for ignoring user’s needs. What do you do?<br />Time limit 5 minutes<br />
  31. 31. Wrap up<br />

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