Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Content Strategy: Content is King

10,364 views

Published on

Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.

Published in: Technology
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • http://socialhiccup.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks Mike - and that's why I chose it. I also give you a shout out when I get to this one :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good Stuff!
    One correction these days - On the Facebook Profile Picture the allowable size is now 180 x 540.
    I especially like slide 21 (that's one of my clients pages)
    : )
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Media Content Strategy: Content is King

  1. 1. Content is King<br />Creating content to drive business<br />
  2. 2. Who is This Guy?<br />Currently –<br />Director of Marketing TurnHere<br />Co-Founder Social Media Club Orange County<br />Blogs at ReelSEO.com, OC Register Social Sunday, pmorganbrown.com<br />Previously –<br />Founder and Editor, BlownMortgage.com<br />Co-Founder of New Day Trust Mortgage<br />Sr. Account Exec, Inter@ctivate, online marketing<br />Dir. of Operations, SalesMountain.com<br />
  3. 3. Agenda<br />Why content?<br />Facebook <br />YouTube<br />Twitter <br />Flickr<br />
  4. 4.
  5. 5.
  6. 6. What’s it All About?<br />Connections<br />With customers<br />With media<br />With suppliers<br />With influencers<br />With colleagues<br />With people<br />
  7. 7. What’s it All About?<br />Authority<br />Build a reputation<br />Demonstrate expertise<br />Share information<br />Help people<br />http://www.flickr.com/photos/macwagen/131360868/<br />
  8. 8. What’s it All About?<br />Value<br />For customers<br />For the community<br />For others<br />For you<br />http://www.flickr.com/photos/schlachet/3366994378/<br />
  9. 9. You need a plan,<br />
  10. 10. and a Framework.<br />People – identify owners and responsibilities<br />Objectives – identify goals of social media efforts<br />Strategies – identify strategies, messages and tactical execution<br />Technologies – identify technologies, communities, measurement and monitoring<br />
  11. 11. Facebook<br />
  12. 12.
  13. 13.
  14. 14. Σ<br />u w d<br />e ee<br />edges e<br />u wd<br /><ul><li>affinity score between viewing user and edge creator
  15. 15. weight for this edge type (create, like, tag, etc.)
  16. 16. time decay factor based on how long ago edge was created</li></li></ul><li>Create a Page<br />
  17. 17.
  18. 18. Add Your Photo<br />Max size is 200 x 600<br />
  19. 19. Import Your Blog<br />
  20. 20. Add Photos & Video<br />
  21. 21. Import Twitter<br />
  22. 22. Create a Landing Page<br />
  23. 23. Engage<br />
  24. 24. Know Your Audience<br />
  25. 25. Build Your Fan Base<br />
  26. 26. Share Content<br />
  27. 27. YOUTUBE<br />
  28. 28. 32,410,886,000<br />January 2010<br />http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings<br />
  29. 29. Consumers Search for Videos<br />Search Engines by Query Volume:<br />Google<br />YouTube<br />Yahoo!<br />
  30. 30. A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.<br />Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009<br />
  31. 31. Set Up Your Channel<br />
  32. 32. Set Up Your Channel<br />
  33. 33. Set Up Your Channel<br />
  34. 34. Set Up Your Channel<br />
  35. 35. Creating Video Content<br />Meet a need<br />Pay attention to production value<br />Optimize for YouTube search<br />Create a call to action<br />
  36. 36. Easy Video Content<br />Product demos<br />Company overviews<br />How-to videos<br />Customer testimonials<br />Streaming events<br />
  37. 37.
  38. 38.
  39. 39. Distribute Everywhere<br />
  40. 40. twitter<br />The slides are from the Twitter for Business Website – get the originals at http://business.twitter.com/<br />
  41. 41. Why Twitter?<br />Everyday, millions of users create, share and discover ideas on Twitter<br />Users also find great value in connecting with businesses of all kinds on Twitter to:<br />Share their experiences, both good and not so good<br />Provide feedback on recent events or launches<br />Discuss product ideas<br />Learn about exclusive deals or offers<br />Get customer service<br />To read more, go to business.twitter.com/twitter101/cases<br />
  42. 42. A few Twitter success stories<br />Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter<br />Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries<br />Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering<br />To read more, go to business.twitter.com/twitter101/cases<br />
  43. 43. How does it work?<br />Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. <br />The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from<br />Twitter works equally well from your desktop or mobile phone<br />To read more, go to business.twitter.com/twitter101/cases<br />
  44. 44. Before you dive in<br />If you want to spend time listening first, you don’t need an account to search at search.twitter.com<br />Try searching for your company and a few key topics in your field<br />Listening can help you get a sense of how you want to engage on Twitter<br />To read more, go to business.twitter.com/twitter101/cases<br />
  45. 45. Getting started is easy<br />Signing up for an account takes just a few minutes<br />To help people recognize and trust your account, fill out your profile completely and include a picture<br />To read more, go to business.twitter.com/twitter101/cases<br />
  46. 46. Follow relevant accounts<br />Following somebody means you’ve subscribed to their tweets <br />To find people talking about your company or topics in your field, use search.twitter.com <br />When you find a good candidate, look under their picture for the Follow button<br />You can also choose to interact without following an account, just send them a tweet<br />To read more, go to business.twitter.com/twitter101/cases<br />
  47. 47. Finding People<br />
  48. 48. Post tweets<br />People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor.<br />People like the human touch and will appreciate posts with your thoughts and experiences more than you think<br />They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes<br />To read more, go to business.twitter.com/twitter101/cases<br />
  49. 49. Key terms…<br />To follow somebody is to subscribe to their messages<br />A tweet is an individual message<br />A DM or direct message is a private message on Twitter<br />RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit<br />Trending topics are the most-discussed terms on Twitter at any given moment<br />To read more, go to business.twitter.com/twitter101/cases<br />
  50. 50. …and some special lingo<br />@username is a public message to or about an individual on Twitter<br />A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic<br />Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically<br />To read more, go to business.twitter.com/101/learning<br />
  51. 51. Best practices<br />Build relationships on Twitter<br />Listen for comments about you<br />Respond to comments and queries<br />Ask questions<br />Post links to things people would find interesting<br />Retweet messages you would like to share<br />Use a friendly, casual tone<br />Don’t spam people<br />To read more, go to business.twitter.com/twitter101/cases<br />
  52. 52. Best practices<br />Leverage the real-time nature of Twitter<br />Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time<br />If you’ve launched a product, new store or new campaign, search Twitter for comments<br />Respond to customer service issues quickly<br />Engage in discussion on a tricky public issue your company is dealing with<br />To read more, go to business.twitter.com/twitter101/cases<br />
  53. 53. Best practices<br />Measure the value of Twitter<br />Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going<br />Try to analyze the quality of feedback and topics of discussion, you may find this changing over time<br />Keep a tally of questions answered, customer problems resolved and positive exchanges held<br />When offering deals on Twitter, use a unique coupon code or separate landing page<br />To read more, go to business.twitter.com/twitter101/cases<br />
  54. 54. Twitter<br />
  55. 55. Tools to be more effective<br />Bit.ly – a link shortener that also provides analytics <br />Tweetdeck – a desktop Twitter & Facebook client <br />Listorious, Wefollow, Twellow – directories of Twitter users<br />Twubs – Twitter groups built around hashtags<br />
  56. 56. FLICKR<br />
  57. 57.
  58. 58. Flickr Do’s<br />Use your company name or website address as your username<br />Use your Flickr profile to highlight your company, products or services<br />Upload quality photos of things related to your business<br />Write appropriate text for each photo and include a link back to an appropriate web page<br />Participate in the community<br />Comment and favorite photos<br />Join groups and participate in conversations<br />http://www.smallbusinesssem.com/articles/marketing-on-flickr/<br />
  59. 59. Flickr Don’ts<br />Stuff linked keywords into your photo descriptions, comments on other people’s photos, etc.<br />Plaster your URL on the photos themselves<br />Post ads or spam to groups<br />Violate Flickr TOS by blatantly trying to exploit for commercial purposes<br />
  60. 60.
  61. 61. FINAL THOUGHTS<br />
  62. 62. It’s a marathon, not a sprint.<br />http://www.flickr.com/photos/oskarn/125630791/<br />
  63. 63. Don’t spread <br />yourself <br />too thin.<br />http://www.flickr.com/photos/lynac/373285375/<br />
  64. 64. What’s your plan?<br />It’s <br />OK<br />to start small.<br />
  65. 65. Resources<br />http://business.twitter.com/<br />http://mashable.com/guidebook/facebook/<br />
  66. 66. Me<br />Morgan Brown<br />morganb@gmail.com<br />@morganb<br />(949) 954-0205<br />pmorganbrown.com<br />linkedin.com/in/morganb<br />

×