The details of point of purchase elements

1. Think Fresh. Deliver More
One of the Top 15 Emerging Leaders
in Training Outsourcing Worldwide.
Communication Elements

2. In shop
Out shop
Permanent Semi-Permanent
•Backlit Translite Box
•Leaflet Dispenser
•5 Piece drop down SUK
Hanger
•Retail Visibility Unit
•Wall Branding
•Posters
•Danglers
•Shelf Strips
•Wobblers
•SUKs
•Ready Reckoner
•Glow Sign Board
•Non-Lit Signage
•Flange
•Poster Display Unit
•Umbrella
•Canopy
•Buntings
•Cloth Banner
•PVC Banner
•Gates
Classification

3. Brand Visibility
Merchandising Elements
Shelf Strip
Kiosk
Dangler
A4 sheet
Floor Standees

4. Cloth/PVC banner
• The PVC Banners should be used as out shop branding
material, hung with nylon thread from the roof shading or
frontage of the outlet

5. Poster : RC, HBO & VAS
• Posters to be used as in shop branding material for
retail outlets. There will be 3 basic communication
through posters.

6. Posters
• Multiple posters of the same creative should
be pasted inside shops
• Best at eye level
• None to be pasted below 3ft and above 8ft
• Avoid ceilings

7. Ready Reckoner
• Pasted in a clear space on the wall
• At the entrance to the store
• Preferably visible from outside the store
• Behind the billing counter

8. Shelf Strips
• Cover up the back of the shelf or the
side panels of the shelf carrying the
connections or handsets

9. Canopy
• Each Retail Distributor to be
given 1 Canopy for doing
promotions
• To be used for distribution of
leaflets and product explanation
and briefing to customers

10. Danglers
• Non intrusive placement
• Hung from the ceiling
• 3D danglers to be placed prominently
close to the entrance of the store

11. Buntings
• Bunting outside the shop at the entrance
running below the signage board

12. Points to Remember….
• The following communication elements are
mandatory to be placed at the Modern Trade
Store:
– Posters
– A 4 Sheet
– Glow Sign
– Non- Lit Signage
– Flange
Any one