Retail Store Design and Layout

1. RETAIL STORE DESIGN AND
LAYOUT

2.  A retail store layout is the strategic use of space to influence
the customer experience. How customers interact with your
merchandise which affects their purchase behaviour.
 The interior retail store layout has two important components.
 Store Design
 Customer Flow

3. Store Design Elements
 Layouts
 Signage and Graphics
 Feature Area

4. Store Layouts
• Store layout needs to guide the customer silently about where
he/she wants to go and for exposing him/her to the entire store
offering.
• The store itself it’s the most meaningful communication
between the retailer and the customer.

5. Types of Store Layouts
• Grid Layout
• Free Flow Layout
• Race Track ( Loop)
• Spine Layout

6. Grid Layout

7.  Grid layout has parallel aisles with merchandise on shelves on
both side of the aisles
 Cash registers are located at the entrances/exits of the stores
 Easy to locate merchandise
 Cost-efficient
 Most supermarkets and full-line discount stores use the grid
layout
 Limitation
 Does not encourage customers to explore store

8. Free Flow Layout

9.  Fixtures and Merchandise are grouped in Free-flowing
patterns on the sales floor
 This layout is used in specialty stores like-: Reebok, Nike
 Provides an intimate, relaxing environment that facilitates
shopping and browsing
 Advantage : Increased impulse buying
 Disadvantage : Possible confusion and waste of floor space

11.  The major customer aisle begins at the entrance, loops through
the store and returns customer to the front of the store
 Draws customers around the store
 Provide different viewing angles and encourage exploration,
impulse buying Used in department stores
 Used in departmental stores such as-: Shopper’s Stop, Ritu
Wear.

12. Spine Layout

13. • The major customer aisle runs from the front to the back of the
store, with merchandise departments branching off to the back
side walls
• Heavily used by medium sized specialty stores ranging from
2,000 – 10,000 square feet
• Example-: United colors of Benetton, Footwear etc

14. Signage and Graphics
• Help customer locate specific products and department
• Provide product information
• Suggest item or special purchases

15. • Category Signage - identifies types of products and located
near the goods
• Promotional Signage - relates to specific offers sometimes in
windows
• Point-of-sale Signage - near merchandise with prices and
product information
• Digital Signage - More effective in attracting the attention of
customer and helping customers recall the messages
displayed.

16. Feature areas
 Areas within a store designed to get the customer’s attention
 Feature areas :
• Windows
• Entrances
• Freestanding displays
• Promotional aisles
• Walls
• Dressing rooms

17. Thank You