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WHAT IS MOST IMPORTANT PRODUCT OR BRAND?
APPETITE APPEAL
 
 
 
CALL-TO ACTION
 
 
 
 
 
TOUCH-ME DISPLAY
Never build a display so the consumer believes it can’t be touched
 
 
The 5 principles EYE-LEVEL SELLS MORE!
 
The 5 principles Merchandise with complementary products on aisles closest to the entrance or check-out
 
 
The 5 principles Break the « line of vision » in aisles with the display
 
The 5 principles Build displays at the check-outs and on the perimeter aisle
 
The 5 principles Build in high-traffic locations
 
 
3 GOOD DISPLAY RULES
Use maximum 6 words Legible from 5 meters
 
When price promoting, use  « informal script »  rather than « formal print »
 
Combine single packages with multipacks
 
The extra cost of an attractive display, on top of what you already pay for location, is negligible
 
 
Good merchandising STIMULATES people to buy MORE!!!
 
 
INDOOR Product before brand!
OUTDOOR Brand before product!
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  1. 2. WHAT IS MOST IMPORTANT PRODUCT OR BRAND?
  2. 3. APPETITE APPEAL
  3. 7. CALL-TO ACTION
  4. 13. TOUCH-ME DISPLAY
  5. 14. Never build a display so the consumer believes it can’t be touched
  6. 17. The 5 principles EYE-LEVEL SELLS MORE!
  7. 19. The 5 principles Merchandise with complementary products on aisles closest to the entrance or check-out
  8. 22. The 5 principles Break the « line of vision » in aisles with the display
  9. 24. The 5 principles Build displays at the check-outs and on the perimeter aisle
  10. 26. The 5 principles Build in high-traffic locations
  11. 29. 3 GOOD DISPLAY RULES
  12. 30. Use maximum 6 words Legible from 5 meters
  13. 32. When price promoting, use « informal script » rather than « formal print »
  14. 34. Combine single packages with multipacks
  15. 36. The extra cost of an attractive display, on top of what you already pay for location, is negligible
  16. 39. Good merchandising STIMULATES people to buy MORE!!!
  17. 42. INDOOR Product before brand!
  18. 43. OUTDOOR Brand before product!

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