media

1. Unit 57: Photography and
Photographic Practice
Research of other photographers
work (P1, M1, D1)
Photographer: Tom Watkins Advertising
Paste 6 images here include the name & date of image

5. Theme or focus of images
We can see a theme running throughout and that’s advertising the latest Body Shop

6. products. Each photo made has a picture of the product on in either a primary
optical area or in the centre on the photograph. Each photograph includes different
colours and symbols that relate to the product itself. We focus on the product being
advertised in each image and the information that the photograph on a whole
provides. For example one product is called ‘Nutriganics’ which includes all
environmentally friendly ingredients. We know this through the symbols of trees, birds,
water and leaves. As all these things are part of a friendly environment and we need
these things to live. Also the colour green connotes life, nature and the earth which
also relates tremendously to this advertisement.
Composition
Each product being advertised is located in a corner optical area. Somewhere which
we tend to look without even realising it. This effect the photographer uses makes us
look at the product then the information and images around it. The bright colours that
contrast against each other also grab the audience’s attention as they make the
photograph look more attractive and easy on the eye. The location of the body
shop logo is in the centre of each image, and stands out as it is surrounded by
symbols that relate to the product being advertised.
Techniques used
There are not many techniques used as these photographs have been made on a
computer either with software such as photo shop. They have made the same shape
with symbols throughout each photo made and are also in the exact same position
each time.
Strengths & Weaknesses
As these advertisements do not include much text or information, the audience might
not know if these products have been realised yet in stores or not. So this is maybe a
weakness I would pick up on if I was creating my own advertisement photographs.
However the colours and patterns used in each photograph are very bright and
attractive. These two things will help we with my photography work and what to
include for an advertisement. The appropriate information and where images are
positioned.

7. products. Each photo made has a picture of the product on in either a primary
optical area or in the centre on the photograph. Each photograph includes different
colours and symbols that relate to the product itself. We focus on the product being
advertised in each image and the information that the photograph on a whole
provides. For example one product is called ‘Nutriganics’ which includes all
environmentally friendly ingredients. We know this through the symbols of trees, birds,
water and leaves. As all these things are part of a friendly environment and we need
these things to live. Also the colour green connotes life, nature and the earth which
also relates tremendously to this advertisement.
Composition
Each product being advertised is located in a corner optical area. Somewhere which
we tend to look without even realising it. This effect the photographer uses makes us
look at the product then the information and images around it. The bright colours that
contrast against each other also grab the audience’s attention as they make the
photograph look more attractive and easy on the eye. The location of the body
shop logo is in the centre of each image, and stands out as it is surrounded by
symbols that relate to the product being advertised.
Techniques used
There are not many techniques used as these photographs have been made on a
computer either with software such as photo shop. They have made the same shape
with symbols throughout each photo made and are also in the exact same position
each time.
Strengths & Weaknesses
As these advertisements do not include much text or information, the audience might
not know if these products have been realised yet in stores or not. So this is maybe a
weakness I would pick up on if I was creating my own advertisement photographs.
However the colours and patterns used in each photograph are very bright and
attractive. These two things will help we with my photography work and what to
include for an advertisement. The appropriate information and where images are
positioned.