Our second annual Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of older adults for the upcoming year. Our survey unveiled critical themes around the daily lives and long-term concerns of older adults to capture a comprehensive snapshot of this influential demographic's outlook on the coming months.
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...Levi Shapiro
Presentation for mHealth Israel by Jeremy Brody, EVP Corporate Development, Kantar Health: Health consumers are Not All created equal- the Role of the Chief Health Officer (CHO)
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
Understanding the vocabulary of health insurance helps in selecting and using coverage effectively. eHealthInsurance commissioned a national study to determine public awareness of select health insurance terminology and the specifics of health insurance coverage. Americans admit to a health insurance vocabulary deficit.
Only a fourth (23%) feel they are very sure of what the terminology used in their health insurance policy actually means.
A third are somewhat sure of what the terminology actually means (32%).
One-fourth are not very sure (13%) or have no idea (10%) what the terminology used in their health insurance policy means.
One-fifth report they don’t have health insurance (21%).
The public demonstrates its lack of familiarity with health insurance terminology by not knowing what some of the key abbreviations stand for.
Only one-third of Americans (36%) can volunteer that HMO stands for health maintenance organization.
Only one-fifth (20%) recall that PPO stands for Preferred Provider Organization.
Only one out of nine (11%) recalls that HSA stands for Health Savings Account.
When asked how sure they were with some of the specifics of their health insurance policy, most people said they were very sure of the amount of their co-payment (61%), but half or fewer were very sure they knew the amounts of other basic elements of their coverage:
Half said they were very sure of what they paid for their health insurance premiums (50%).
45% were very sure of their annual deductible.
41% were very sure of the level of their plan’s co-insurance.
35% were very sure of their maximum annual out-of-pocket costs.
For each of these items, one-fifth indicated that the questions were not relevant since they did not have health insurance (21%).
La consultora internacional Ipsos lanzó su estudio “Monitor Global de Salud”, que muestra la percepción de más de 23 mil personas en 31 países, incluido Chile, sobre los principales desafíos para la salud personal y de los sistemas de salud, incluyendo cómo los ciudadanos califican los servicios que tienen disponibles y qué piensan que debe mejorarse.
Employee Health & Financial Wellness approachWarren Handsor
Manulife in 2014 in cooperation with Ipsos Reid Research Manulife's objective to assist employers of all sizes to gain greater insight into the connection between employee health, wealth and their company's success.
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...Levi Shapiro
Presentation for mHealth Israel by Jeremy Brody, EVP Corporate Development, Kantar Health: Health consumers are Not All created equal- the Role of the Chief Health Officer (CHO)
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
Understanding the vocabulary of health insurance helps in selecting and using coverage effectively. eHealthInsurance commissioned a national study to determine public awareness of select health insurance terminology and the specifics of health insurance coverage. Americans admit to a health insurance vocabulary deficit.
Only a fourth (23%) feel they are very sure of what the terminology used in their health insurance policy actually means.
A third are somewhat sure of what the terminology actually means (32%).
One-fourth are not very sure (13%) or have no idea (10%) what the terminology used in their health insurance policy means.
One-fifth report they don’t have health insurance (21%).
The public demonstrates its lack of familiarity with health insurance terminology by not knowing what some of the key abbreviations stand for.
Only one-third of Americans (36%) can volunteer that HMO stands for health maintenance organization.
Only one-fifth (20%) recall that PPO stands for Preferred Provider Organization.
Only one out of nine (11%) recalls that HSA stands for Health Savings Account.
When asked how sure they were with some of the specifics of their health insurance policy, most people said they were very sure of the amount of their co-payment (61%), but half or fewer were very sure they knew the amounts of other basic elements of their coverage:
Half said they were very sure of what they paid for their health insurance premiums (50%).
45% were very sure of their annual deductible.
41% were very sure of the level of their plan’s co-insurance.
35% were very sure of their maximum annual out-of-pocket costs.
For each of these items, one-fifth indicated that the questions were not relevant since they did not have health insurance (21%).
La consultora internacional Ipsos lanzó su estudio “Monitor Global de Salud”, que muestra la percepción de más de 23 mil personas en 31 países, incluido Chile, sobre los principales desafíos para la salud personal y de los sistemas de salud, incluyendo cómo los ciudadanos califican los servicios que tienen disponibles y qué piensan que debe mejorarse.
Employee Health & Financial Wellness approachWarren Handsor
Manulife in 2014 in cooperation with Ipsos Reid Research Manulife's objective to assist employers of all sizes to gain greater insight into the connection between employee health, wealth and their company's success.
Major global survey asks people about their attitudes toward science
A new Wellcome Trust survey asked more than 140,000 people across 140 countries about their attitudes towards science and health, and found that nearly 75% of people say they trust a doctor or a nurse more than friends, family, or other sources of health advice. Here’s more:
•Vaccines: Some 80% of people worldwide agree that vaccines are safe. One in three people in France — the highest percentage anywhere in the world — disagree that vaccines are safe.
•Understanding of science: Men are more likely to claim an understanding than women, as are those aged 29 and younger. Almost two-thirds of people around the world expressed an interest in learning more science.
•Science and society: About a third of people in Africa and Central and South America don’t feel like they benefit from science.
Ageing is an important physiological phenomenon faced by all living individuals that is multifactorial and complex. The causation is still a matter of controversy. There is a lack of consensus regarding the appropriate age of ageing, though most of the countries uses chronological ages.
This presentation is regarding active ageing that builds up framework that will help the elderly mass to live a disease free active life with active participation and security in life.
This presentation also describes the different challenges faced by the elderly population for active ageing.
Government of India has been working for the aged population and there has been a number of policies and programmes that are solely dedicated to the elderly masses that has been also described here.
86% of Americans believe developing cures for more forms of cancer should be one of the top national health priorities, followed by developing effective treatments for heart disease (78 percent) and more intensive medical care for seniors (76 percent), according to a new survey commissioned by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted by Hart Research Associates.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
The Great American Search for Healthcare InformationWeber Shandwick
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Wellness and HealthWellness refers to the state of bein.docxhelzerpatrina
Wellness and Health
Wellness refers to the state of being in good health. Wellness is essential for one to work effectively so that the set goals are met. For the goals to be realized, all the seven areas of health are important because they are connected. The first area of health is education. Education is one of the indicators of life outcomes, for instance, social status, employment, and income and can also be used to predict wellbeing and attitude (Anderson, 2015). Other people apply education as a tool that helps them in shaping their social identity and establishing an understanding of their environment. Education shapes the social identity on how people relate with each other in society. A positive social identity is characterized by positive results, such as increased health status, wellbeing, political engagement, and social trust. Currently, a lot of emphases has been placed on education, and therefore those with lower education find it much challenging to positively identify themselves socially hence negatively affecting their self-esteem and wellbeing (Anderson, 2015).
Individuals with higher education levels tend to develop much interest to vie for political positions than those with lower levels of education. These educated individuals also have got more social trust than their uneducated counterparts — several studies confirmed that there are a number of health benefits of education. Baum &Payea (2013) explains that a more educated person has a higher probability of getting a good job with health-promoting packages such as health insurance. On the other hand, those with low education have higher chances of doing risky jobs. Those individuals who are more educated are subjected to more earnings. A Population Survey conducted by the U.S. Department of Labor and the United States Bureau of Labor Statistics in 2012 confirmed that college graduates registered twice as many average earnings than their colleagues who had dropped out of high school and one and a half higher than those who had graduated from high school (Baum &Payea, 2013).
The families that earn more income are in a position to buy healthy food, can get time to perform exercises and can afford to pay for health services and transport cost. Consequently, low level of education brings about job insecurity, poor pay and the vulnerability of these individuals and their families are much higher during hard times leading to poor housing, malnutrition, and inability to afford medical services. Individuals with higher education levels and therefore, have got higher incomes do not suffer from health-related stress that is attached to chronic social and economic hardships (Baum &Payea, 2013). The category of individuals with lower levels of education has limited resources such as social support, a feeling of control over life, and high self-esteem to counter the stress.
Education from school and outside school enables individuals to acquire skills and foster traits that they w ...
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders.
The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
Expanded debit card use scenarios – such as peer-to-peer payments (P2P), recurring subscriptions, rent payments and more – are creating new opportunities for debit card issuers to engage with their customers.
To compete for this customer engagement, issuers must understand the evolving trends, like those captured in our recent consumer survey.
We asked Millennial and Gen Z consumers a series of questions to understand the sentiments, attitudes, current usage patterns and factors impacting the novel use of debit cards.
Our report includes the results, along with financial services marketing implications.
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Major global survey asks people about their attitudes toward science
A new Wellcome Trust survey asked more than 140,000 people across 140 countries about their attitudes towards science and health, and found that nearly 75% of people say they trust a doctor or a nurse more than friends, family, or other sources of health advice. Here’s more:
•Vaccines: Some 80% of people worldwide agree that vaccines are safe. One in three people in France — the highest percentage anywhere in the world — disagree that vaccines are safe.
•Understanding of science: Men are more likely to claim an understanding than women, as are those aged 29 and younger. Almost two-thirds of people around the world expressed an interest in learning more science.
•Science and society: About a third of people in Africa and Central and South America don’t feel like they benefit from science.
Ageing is an important physiological phenomenon faced by all living individuals that is multifactorial and complex. The causation is still a matter of controversy. There is a lack of consensus regarding the appropriate age of ageing, though most of the countries uses chronological ages.
This presentation is regarding active ageing that builds up framework that will help the elderly mass to live a disease free active life with active participation and security in life.
This presentation also describes the different challenges faced by the elderly population for active ageing.
Government of India has been working for the aged population and there has been a number of policies and programmes that are solely dedicated to the elderly masses that has been also described here.
86% of Americans believe developing cures for more forms of cancer should be one of the top national health priorities, followed by developing effective treatments for heart disease (78 percent) and more intensive medical care for seniors (76 percent), according to a new survey commissioned by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted by Hart Research Associates.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
The Great American Search for Healthcare InformationWeber Shandwick
Weber Shandwick, in partnership with KRC Research, released The Great American Search for Healthcare Information, a survey of 1,700 American adults. The research focuses on Healthcare Information Seekers, or those who look for health-related information at least once a year.
Wellness and HealthWellness refers to the state of bein.docxhelzerpatrina
Wellness and Health
Wellness refers to the state of being in good health. Wellness is essential for one to work effectively so that the set goals are met. For the goals to be realized, all the seven areas of health are important because they are connected. The first area of health is education. Education is one of the indicators of life outcomes, for instance, social status, employment, and income and can also be used to predict wellbeing and attitude (Anderson, 2015). Other people apply education as a tool that helps them in shaping their social identity and establishing an understanding of their environment. Education shapes the social identity on how people relate with each other in society. A positive social identity is characterized by positive results, such as increased health status, wellbeing, political engagement, and social trust. Currently, a lot of emphases has been placed on education, and therefore those with lower education find it much challenging to positively identify themselves socially hence negatively affecting their self-esteem and wellbeing (Anderson, 2015).
Individuals with higher education levels tend to develop much interest to vie for political positions than those with lower levels of education. These educated individuals also have got more social trust than their uneducated counterparts — several studies confirmed that there are a number of health benefits of education. Baum &Payea (2013) explains that a more educated person has a higher probability of getting a good job with health-promoting packages such as health insurance. On the other hand, those with low education have higher chances of doing risky jobs. Those individuals who are more educated are subjected to more earnings. A Population Survey conducted by the U.S. Department of Labor and the United States Bureau of Labor Statistics in 2012 confirmed that college graduates registered twice as many average earnings than their colleagues who had dropped out of high school and one and a half higher than those who had graduated from high school (Baum &Payea, 2013).
The families that earn more income are in a position to buy healthy food, can get time to perform exercises and can afford to pay for health services and transport cost. Consequently, low level of education brings about job insecurity, poor pay and the vulnerability of these individuals and their families are much higher during hard times leading to poor housing, malnutrition, and inability to afford medical services. Individuals with higher education levels and therefore, have got higher incomes do not suffer from health-related stress that is attached to chronic social and economic hardships (Baum &Payea, 2013). The category of individuals with lower levels of education has limited resources such as social support, a feeling of control over life, and high self-esteem to counter the stress.
Education from school and outside school enables individuals to acquire skills and foster traits that they w ...
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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders.
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Expanded debit card use scenarios – such as peer-to-peer payments (P2P), recurring subscriptions, rent payments and more – are creating new opportunities for debit card issuers to engage with their customers.
To compete for this customer engagement, issuers must understand the evolving trends, like those captured in our recent consumer survey.
We asked Millennial and Gen Z consumers a series of questions to understand the sentiments, attitudes, current usage patterns and factors impacting the novel use of debit cards.
Our report includes the results, along with financial services marketing implications.
With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
Media Logic Media Preferences of Older Adults 2023Media Logic
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There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
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Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
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2. Overview
Thanks in large part to the aging baby boomer generation, the percentage of Americans 65 and older is expected to
reach up to 23% by 2050, representing a 47% growth from 20222. This surge in aging adults will have far-reaching
impacts for years to come on nearly all aspects of life, not the least of which include healthcare, politics, media and
spending on goods and services. To gain insight into the mindset of this growing population, Media Logic
conducted its second annual research study on the outlook of older adults for the year ahead. We surveyed 300
individuals enrolled in Medicare, aged 64 to 75, to explore their views on the world and what matters most to them
in the coming months.
This year marks the beginning of the “Silver Tsunami,” with more people turning 65
in 2024 than in any single previous year before. This influx of Medicare-eligible
adults will continue through 20271.
Older Adult OutlookSurvey 2024
1 https://www.aarp.org/2023
2 Mather, M.,Scommegna,P., & Kilduff,L. (January 9, 2024). Fact sheet:agingin the unitedstates.
Population referencebureau.https://www.prb.org/resources/fact-sheet-aging-in-the-united-states/
2
3. Survey Highlights
Older Adult OutlookSurvey 2024
Key Findings:
3
1. A slim majority of older adults have a positive
outlook on their year ahead, but this beats last year by
11 percentage points.
2. While 42% of respondents identify with a day-by-day
outlook to life, about 1 in 4 most relate to celebrating
each day and focusing on the things they want to do.
3. With many challenges in the world around them, older
adults are most concerned about US politics and the
election, particularly matters of immigration and
presidential choice.
4. When it comes to concern over physical and mental health,
physical mobility/dexterity edges out other factors.
5. Regarding quality of life, concern over financial
security/support reigns, but social connectedness comes
in second.
6. When asked to compare their top concerns,
older adults rated US Politics/election higher than all
others – including financial security and physical mobility.
7. Despite any concerns they may have, being with friends
and family brings older adults their greatest joy.
8. Improving physical activity/exercise and diet/nutrition
were the top two goals among respondents looking to
enhance their health.
9. Spending time with family and friends also tops the list
for how older adults plan to stay active and well in the
coming year. Hiking or walking is seen as equally beneficial.
10. Digital and wearable technology still have a ways to go
for adoption in older adults’ health plans, but nearly 1 in 3
are open to it.
11. Over 50% of the respondents see their health as good
compared to only 8% who perceive it poorly.
12. 75% of adults see their health plans as satisfactory
or better.
5. Q. When thinking about the remainder of 2024,
what is your general outlook?
Older Adult OutlookSurvey 2024
52% of the older adults
we surveyed claim to
have a somewhat or
very positive outlook
on the months
ahead this year. This is
up 11 percentage
points from last year.
9% Very negative
23%
Somewhat negative
16%
Neutral
42%
Somewhat positive
10%
Very positve
5
6. Q. Which of the phrases below best expresses how
you feel about the coming year?
Older Adult OutlookSurvey 2024
Older adults in this study
most identified with a
present-focused
outlook, taking things
as they come.
7%
8%
18%
25%
42%
This is my time to sit back and relax.
I see every day as a struggle.
This is my time for activities
and things I plan to do.
I see every day as a gift.
I take every day one day at a time.
6
7. Q. Of these concerns regarding global affairs, which is
the most worrying to you?
Older Adult OutlookSurvey 2024
Regarding global
affairs, older adults
indicate US politics/
election as a top
concern. Multiple
respondents added
personal comments
pointing to immigration
and presidential choice
as key worries.
7
2%
2%
5%
7%
18%
25%
41%
Social/equality
Fraud/scams
Global affairs
Environment/climate
Violent crime/terrorism
US economy
US politics/election
8. Q. Of your concerns about your physical and mental
health, which is the most worrying to you?
Older Adult OutlookSurvey 2024
Concern over physical
mobility and dexterity
edged out worry about
chronic conditions and
medical health.
8
6%
7%
8%
9%
23%
23%
25%
Sensory health
(e.g., vision, hearing)
Mood/attitude
Dental health
Memory/cognitive ability
Medical health (e.g., cholesterol,
blood pressure, weight, etc.)
Chronic conditions
(e.g., diabetes, heart, kidney)
Physical mobility/dexterity
9. Q. Of these concerns, which is the most
worrying to you?
Older Adult OutlookSurvey 2024
Older adults with
quality-of-life concerns
put financial security/
support at the top of
their list – 5X more than
their second highest
concern about social
connectedness.
3%
3%
4%
7%
14%
70%
Having enough food
Having available transportation
Having caregiver support
Where I'm going to live
Being socially connected
Having financial security/support
9
10. Q. Of all the top concerns from the previous categories,
which is the most concerning to you?
Older Adult OutlookSurvey 2024
Putting all of our
respondents’ concerns
for each category of
consideration in
perspective, concern
over US politics/
election more than
doubled the other
top worries.
10
21%
25%
54%
Financial security/support
Physical mobility/dexterity
US politics/election
11. Q. Have you already made or do you plan to make any
of the following changes for financial reasons?
Older Adult OutlookSurvey 2024
Respondents first look
to trim their expenses
by cutting back on
shopping, dining out,
travel, leisure and
grocery purchases. The
total cutbacks in these
areas were up by 15
percentage points
compared to last year.
11
2%
3%
4%
4%
11%
16%
29%
31%
40%
41%
42%
Something else
Skip medical appointments
Stop getting/taking some of my prescription drugs
Postpone recommended surgery or procedures
Invest more
I will not be making any financial changes
Cut down on regular household expenses
(e.g., insurance, cable, landscaping, subscriptions)
Save more
Reduce grocery expenses
Cut back on dining out, travel or
other leisure activities
Cut back on retail shopping
12. Q. What things will bring you the most joy in the
coming months?
Older Adult OutlookSurvey 2024
Of many things that may
bring joy to older adults,
family and friends are
the greatest source of
such happiness by a
long shot.
12
2%
5%
7%
8%
27%
27%
32%
35%
41%
75%
Group/team sports
(e.g., bowling, pickle ball, etc.)
Work or vocation
Volunteering
Learning
Hobbies and cultural events
Religion and spirituality
Physical exercise and recreation
Rest and quiet times
Travel
Family and friends
13. Q. What aspects of your life do you plan to work on to
improve your health this year?
Older Adult OutlookSurvey 2024
Older adults identify
exercise and nutrition
as the top two things
they plan to work on to
improve their health.
13
2%
4%
5%
18%
20%
34%
60%
70%
Something else
Work and vocation
Volunteering
Mental health
Personal relationships
Sleep
Diet and nutrition
Exercise and physical activity
14. Q. What kinds of activities are part of your plan to stay
active and well in the coming months?
Older Adult OutlookSurvey 2024
Older adults planning
to spend time with
friends and family may
want to do so while also
walking or hiking … as
both top the list for
plans to stay active and
well. Looking at their
activity list, some may see
benefit in bringing Fido
along too!
14
5%
11%
12%
13%
17%
20%
30%
74%
74%
Dancing or other group fitness classes
Video games
Something else
Card or table games
Swimming or water aerobics
Yoga or stretching
Spend time with pet/s
Walking or hiking
Spend time with friends and family
Other activities noted in open
ended response included golf,
yardwork, fishing and going
to the gym.
*
*
15. Q. In the coming year, how likely is it that you will be
using digital or wearable technology, such as an
Apple Watch or a glucose monitor, to improve your
health or fitness?
Older Adult OutlookSurvey 2024
51% of older adults
do not plan to use
digital or wearable
technology for health.
33% Very unlikely
18% Unlikely
21%
Neutral
14%
Likely
15% Very likely
15
16. Q. How would you rate your current health?
Older Adult OutlookSurvey 2024
Older adults are 6.5X
more likely to rate
themselves healthy
than not.
1% Very poor
7% Poor
40%
Fair
48%
Very good
4% Great
16
17. Q. How do you feel about your current health
insurance coverage (i.e., Medicare)?
Older Adult OutlookSurvey 2024
Three quarters of older
adults surveyed
expressed satisfaction
with their current
Medicare coverage.
17
1% Very unsatisfied
6% Unsatisfied
19%
Neutral
48% Satisfied
27%
Very satisfied
18. Implications
Based on the findings of the survey, some marketing strategies that could be effective for Medicare marketers include:
• Address concerns about politics and the election: Concerns over US Politics and the election may result in many
people feeling powerless or disenfranchised. Medicarehealth plans mayassuage this sentiment
with messaging that communicates their commitment to prioritizing members' best interests.
• Acknowledge present-minded members: There are many reasons seniors prefer taking things day-by-day, and it may
be encouraging to learn the ways a Medicare health plan is supportive and will have them covered as they move along
their health journey.
• Focus on physical mobility and dexterity: Since physical mobility and dexterity are top concerns for older adults,
Medicare marketers could highlight the fitness benefits and physical therapy coverage their plans offer for maintaining
and improving physical mobility.
• Respond to financial security concerns: Recognizing that financial security is a major concern for quality of life, health
plans could detail the ways they make healthcare and healthy living more affordable.
• Foster social connectedness: Since social connectedness is a top concern for older adults, Medicare marketers could
promote the ways their plans can help older adults stay connected with friends and family.
• Promote exercise and nutrition: Because exercise and nutrition are top priorities for older adults looking to improve
their health, Medicare marketers could promote the benefits and coverage their plans offer for exercise programs and
nutritional support.
• Educate on digital technology: With less than a third of the older population, likely to use digital or wearable
technology for health, Medicare marketers can expand education to members and caregivers on the benefits of adopting
these tools to maintain and improve health.
19. Older Adult OutlookSurvey 2024
Consumer In Sight (CIS) is an investigative research series conducted by Media Logic,
with the aim of gaining new insights into consumer preferences and behaviors in the
healthcare and financial services industries. Using an industry-leading software
platform, we survey geo-targeted and national panels to track the changing marketing
landscape and support clients in connecting with consumers through creative
executions and multichannel media.
19
20. About Media Logic
Media Logic is a national leader in healthcare marketing – providing strategic, breakthrough solutions that drive
business. Media Logic offers deep experience in branding and lead generation and is an expert in turning research
and segmentation data into actionable plans. Leveraging more than two decades of health plan marketing
knowledge, Media Logic understands the nuances of Medicare, group and individual exchange prospects. From
traditional ad campaigns to retention efforts to content marketing, everything Media Logic does is focused on
generating results for clients – giving them an edge in a competitive, constantly changing environment.
Learn more about Media Logic at medialogic.com and subscribe to our healthcare marketing newsletter at
medialogic.com/newsletter
If you have any questions, please contact:
Jim McDonald
Head of Strategic Growth
518.940.4882
jmcdonald@medialogic.com