Advertising and Promotional
This Photograph on the right hand side part of an advertising campaign by New
Zealand Photographer Dean Zillwood. This shows many good techniques in making
the photograph look exciting. These include Leading lines, this is seen where the
train track comes from one edge of the image to the foreground. This can be seen
well as all the action is taking place on it.
Should Post production be carried out on these images? Yes, I believe
that Post production should be carried out on Advertising a product
such as the sweets because it needs to stand out from the competitors
and to this it is vital that it remains in the target audience heads
meaning bright colours must be used, however when advertising a
serious matter bringing awareness to people there should be no use of
post production as it is important that it appears real and not fake.
To what extent should post-production be carried out on images
and in what context? Very little when concerning the brand or
Logo itself as the customers of the product may be expecting or
looking out for something different in the location. The context in
where the post produced images would be found in magazines or
newspapers as well as some hoardings or posters near
This Photograph is a promotional image to show
the product to a wider market. Here the camera
focuses on the centre of the image making the
foreground blurred in the process to make sure all
eyes are attracted to the opening of the product.
Fashion Photography is always edited. It is also mainly
edited to be one or two colours removing any other
colours or tones. They are edited because the images are
viewed by many people throughout magazines.
Should the images be Post produced? Yes, as they are
portraying the colours of a certain style and it is used to
make the object look like they have no imperfections.
to two. Post
To what extent should the images be post produced and
in what context should they be found in? The images
should be heavily enhanced through Photoshop because it
is part of a theme and needs to stand out if it is on a front
cover in order for people to see the product. This Post
production should be used in magazines and Exhibitions
for the contexts as this is where the majority of their
target audience will view the work. Places where the
photographs should not be post produced would be if
there was a certain theme on of being Natural or
Monochrome images that want to best describe the
object without the post production.
Fashion Photography is less important than medical
There can be many responses to this argument however I feel that the statement is correct. This is
because of what services medical photography gives to the public, and provides a chance to help
you see something that cannot be seen instead of making an image that is unnatural.
The services include being able to see micro- and macrography, thermal imaging, time-lapse
cinematography, endoscopy, and photography outside the visible spectrum. As well as looking at
the insides of the body, as part of the profession the photographs can vary from insurance claims to
In contrast Fashion Photography does off a service in providing people a nice, eventful image as
well being considered as Art that can be enjoyed for a long time. However on the other hand the
main difference that separates the two in importance is how useful it is and that one is a necessity
and the other people can live without.
For example, Medical Photographers may need to take an image to look for manifestations or
diseases that can occur in someone's body. An image that can be reviewed and looked at
So to conclude it is clear that the statement is correct because of what medical photography offers
and can provide a much better service than Fashion. However in an Art perspective, Fashion can be
seen as very important but not when looking at the two overall.
Should Post production be used on these images? Never.
Any sort of editing would be frowned at by
Photojournalists, this would ruin the image and ultimately
what it is trying to get across. This is because it would take all
seriousness out of the image and change the feeling of the
viewer who is interpreting it.
Here the image has been framed very
well and also as the shot is so close it
fits into a grid method very effectively.
The Monochrome image suits the
theme well as it represents a dark time
and a cold feeling towards the picture.
If post production was used for these
images, the techniques and expression
that is very clear in the pieces would be
totally forgotten and the image would
be interpreted completely differently.
In what context would you find the images? You would
not find the images post produced anywhere in
newspapers or Television news, however the images may
be edited and uploaded on social networking sites such as
Twitter or Facebook by other viewers.
The image taken is that of a long
shot taken with a telephoto lens
and the photographer has
intended to take it from a candid
and observational way to best get
across what is happening. The
camera has been taken with a
very quick shutter speed and the
aperture is used in a clever way
putting the man protesting in
focus and the authorities blurred.
High Street Studio
Should Post production be used these images? No, it
shouldn’t because the images are of people and they
should be portrayed as how they look especially
when they not many viewers are looking at the image.
This image above has been well edited as it has air
brushed any things that may stand out such as tone
of face. Here, a use of Dodging can be seen in the
photograph making the image brighter.
The Post production should not be used when
providing a family portrait because this takes
away much a lot of the realism in the image,
However it is understandable as the image may
take part in a portfolio for the Venture company
to display on contexts such as the website or
leaflets to hand out about their work.
To what extent should post production be used and
in what context will they be found?
The images from high street studios should depend on
the client. If the client is needing the image for an
album cover or poster than enhancing the image to
look professional could be acceptable. However when
looking at a candid image on the left, I do not see this
appearing in any contexts apart from the family use so
it would be a waste of materials and time
management that can be spent on taking other
Should post production be carried out on these images? Yes as they are
viewed by many people and you want to make sure they look eye
catching. Over manipulating the image may result in taking any realism
out of the photograph however adding light or changing the levels
should not be frowned at because it is providing a service for people to
Where should Post production not be
To what extent should the images be post produced and in what
context may they be found? The images should not be over edited as it
is a observation study of buildings and interior patterns or shapes.
However these types of photographs would be found in many
architectural magazines such as the one below to advertise property or
renew common interest. Other contexts the photographs may be
viewed in are Art Galleries, the image on the far right would be
commonly found there due to the pattern and style. As well as the tone
and two shade of colour.
Post production should not be used on images
that may be seen in newspapers as this is
providing a report. It is rare that an
Architectural image may be used to
something different then for a client or
magazine but caution should always be there
for over producing images that are seen in the
To what extent should Post production be used and in what context?
It should not be used at all because in many cases such as the image on
the right, the photographs are used to help distinguish the difference
between many breeds of animal. Having edited images would not help
the reader understand what they look like or the environment they are
seen in. The context these images are found in is mainly Books such as
the two here and can be found in many instruction books.
Should Post production be used on
The images are of many
different varieties of bird.
They have been captured
by a long lens to zoom into
a good way so it is possible
to see the features. They
are candid images and use
Natural light without any
No, This is because it is describing
something natural of the world and
need to make the reader believe
what you are saying, having
manipulated images would not bring
Should post production be used in Medical Photography?
No, it should not be used in Medical photography because
again the photography has a purpose of showing a client
something they cannot with the human eye and manipulating
the image would be seen as false information.
In what context would you find Medical
The images are found in a variety of contexts
such as micrography, macrography and
thermal imaging. The photographs are used
to help the medical teams see if there is a
problem or providing evidence for a
problem, such as a car accident. The images
may be sent onto another party such as an
insurance company to go with a claim.
The images are taken
with a very long lens
equipment to zoom
in further then the
normal eye can
artificial light is used
to help see. The
images are always
nothing is moved or
altered before the
image is taken, this
would not give valid
Fine Art photography
Should Fine Art Photography be post produced?
Yes, because if it is needed to go with your theme
or idea, or even make your art to how you want it
then it should be allowed. Fine Art can be
interpreted as anything so post production can be
Where should Post
production not be
To what extent should post production be used
and in what context may it be seen?
Post production should be used in relation to
what the artist wants it to represent. Such as the
image on the right has above has been added to
with the extra brightness on the facial features.
It should not be used
when in galleries as the
many pieces of work are
viewed as better
adjustments as it is seen
as taking all the
expression away from
Should Post production be used in Documentary
No, Post production should not be used in documentary
photography because it is real life photographs that are going
with a report to be shown to many people.
To what extent should Post production be used and in what
context is it found in?
It would be frowned at to have any sort of editing on images
that are documenting a life style, person or country. The
contexts that documentary images are found in are that of
magazines such as National Geographic, the image below on
the right is a typical National Geographic image as it is
saying a lot from one image, leaving little room for text. The
boy above would be found in Websites bringing awareness
and newspapers in the event of a disaster happening.
The image is a good image and has a large depth of field, you can
tell a lot from what is happening and has a good use of rule of thirds
when considering the environment and landscape. This is because
of the Foreground with the man, the middle ground with the car
and at the background the rocky hill. If post production was used
here. The techniques used would go unnoticed and it would not
have as much impact to the viewer looking at it.