ms power point. 18/10/13 - kerrang magazine cover

1. By Luke Mallett

2. Target
audience, counter
cultural ideology one of
the people on the front
cover has tattoos.
which can be symbolic
of rebellion or punk
backgrounds mainly
male target
audience, no female
photo’s
All colours are
primary and
simplistic because
there's only red,
white, yellow and
occasionally blue To
make special
features stand out
like the sell line and
“win!” graphic. The
phrases used create
suspense as to the
Main sell line grabs
outcome
because its talking
about challenging
the status quo for
listening to music
Sell lines
Foote
r
Logo
masthead
Onomatopoeic guitar
string sound
Posed shot, Cheesy
grin not particularly
menacing
•
Enigma
hermeneutic
code
Cover lines light
pun used to
dampen the
seriousness of the
topic so the
audience don’t have
to think to hard and
tune out. Use of
rock hand wheel
chair Graphic
further strengthens
my argument that
theyre trying to
make it as
entertaining as

3. House style
•
•
•
All members of
different bands in
posing shots
cropped from different
pictures and merged so
they seem
collaborated, by their
genre of music which
funnily enough Kerrang
sell.
The fact that the bands
are from different sub
genres of rock show
that kerrang has a very
large distributed
target audience.
• House style is
already well
established so
title of
magazine
doesn’t need to
be fully
presented
• Slot line used for
advertisement
creates a sense of
competition and
The fact that they
have a world
exclusive
knowledge of Allier
bridge shows that
Kerrang have a lot
of leverage in their
field
• The rare use of
blue makes the
sell line stand out
on the page.
• Another
continuous feature
of the magazine is
that at the bottom
they tend to
include what will
be covered in the
magazine
• Also the barcode
is in a unusual
place compared to
most magazines
so it could be
conceived as
wanting to be
unconventional or
going against the
status quo, similar
to that of the rock

4. •
•
Its thought by
some that
Band posters
appeal to
girls more
than boys, so
the fact that
they offer
posters
mean they
are trying to
grab a
female and
•
•
position of the bar code
had been placed on the
bottom right which is
the opposite way of a
normal bar code that
might be placed
(bottom left) which
proves that Kerrang is
trying to be
unconventional
Audience expanded
massively using key
words like free or win,
as it instantly involves
the person who has
read that magazine
front even if they do not
enjoy that particular
style of music.
House style is already
well established so title
of magazine doesn’t
need to be fully
presented
Pictures showing other
bands available,
increasing target
audience

5. • The way it was presen