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Researching Genre
What is Genre? 
• A genre is a particular category or style of 
music, art or literature. 
• Different genres have different conventions 
that identify a song for example as part of that 
genre. These can be found across the genre, 
however there can be some overlap of 
convention across genres. 
• The word genre comes from French and 
literally means “Kind”.
My Chosen Genre is: 
Rock 
• The image is usually a medium close up with 
direct address and a serious expression. The 
image can either overlap or be underneath the 
Mast Head and the background is often dark. 
• The title is often simple, sort and catchy in a bold 
font usually black, red or white in colour. 
• The sell lines are usually bold and vary in size and 
placement. They are often white in colour and 
may overlap the image but not the face, leaving 
little to no white space
Text one: Kerrang! 
Skyline advertises 
what can be 
found in the 
magazine. 
Masthead is bold 
and overlapped 
by the image. 
Main image 
uses direct 
address and 
serious 
expressions. 
Wear mainly 
black. 
Main sell 
line, is bold 
and in a 
contrasting 
colour to 
the image. 
More, smaller images create 
intrigue for what is in the 
magazine.
Text two: Rolling Stone 
Mast head is 
either behind 
or in front of 
the image 
and is in 
bright red. 
Main image is 
a medium 
close up with 
direct 
address. The 
model wears 
dark colours 
and heavy 
make-up. 
Sky line advertises what is in that issue of the magazine. 
The sell lines 
are all 
equally 
spaced away 
from the 
edge of the 
page in 
varying 
sizes. 
Main sell line is larger and more noticeable than the others.
Text three 
Mast head is 
clear and 
large using a 
read and 
white colour 
scheme. 
Main sell line is 
lager and bolder 
than the rest to 
drew in a 
potential readers 
attention. 
The main image fills the whole front cover with the masthead and sell lines over lapping 
the image but not the face. There is direct address and a close up.
Representation 
• Woman can often be represented in a very sexual way, 
with heavy make-up and a pouty facial expression. 
• Men are presented as very serious, using direct address 
and stoic expressions. 
• Rock bands are presented as being a lot more serious 
and thoughtful compared to Pop artistes for example. 
• The archetype for a male Rock musician/bands is very 
serious facial expression, with longer hair and a beard. 
• The archetype for woman is a smoldering, seductive 
expression with heavy make-up and often black or 
leather clothing.
Summery 
To fit into the genre of rock my magazine must 
include: 
• A colour scheme that consists mainly of black, 
red and white. 
• A simple, catchy title in a bold font. 
• A main image with direct address. 
• Plenty of sell lines to fill the white space, 
usually using a white font.

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Researching Rock Magazine Genre Conventions

  • 2. What is Genre? • A genre is a particular category or style of music, art or literature. • Different genres have different conventions that identify a song for example as part of that genre. These can be found across the genre, however there can be some overlap of convention across genres. • The word genre comes from French and literally means “Kind”.
  • 3. My Chosen Genre is: Rock • The image is usually a medium close up with direct address and a serious expression. The image can either overlap or be underneath the Mast Head and the background is often dark. • The title is often simple, sort and catchy in a bold font usually black, red or white in colour. • The sell lines are usually bold and vary in size and placement. They are often white in colour and may overlap the image but not the face, leaving little to no white space
  • 4. Text one: Kerrang! Skyline advertises what can be found in the magazine. Masthead is bold and overlapped by the image. Main image uses direct address and serious expressions. Wear mainly black. Main sell line, is bold and in a contrasting colour to the image. More, smaller images create intrigue for what is in the magazine.
  • 5. Text two: Rolling Stone Mast head is either behind or in front of the image and is in bright red. Main image is a medium close up with direct address. The model wears dark colours and heavy make-up. Sky line advertises what is in that issue of the magazine. The sell lines are all equally spaced away from the edge of the page in varying sizes. Main sell line is larger and more noticeable than the others.
  • 6. Text three Mast head is clear and large using a read and white colour scheme. Main sell line is lager and bolder than the rest to drew in a potential readers attention. The main image fills the whole front cover with the masthead and sell lines over lapping the image but not the face. There is direct address and a close up.
  • 7. Representation • Woman can often be represented in a very sexual way, with heavy make-up and a pouty facial expression. • Men are presented as very serious, using direct address and stoic expressions. • Rock bands are presented as being a lot more serious and thoughtful compared to Pop artistes for example. • The archetype for a male Rock musician/bands is very serious facial expression, with longer hair and a beard. • The archetype for woman is a smoldering, seductive expression with heavy make-up and often black or leather clothing.
  • 8. Summery To fit into the genre of rock my magazine must include: • A colour scheme that consists mainly of black, red and white. • A simple, catchy title in a bold font. • A main image with direct address. • Plenty of sell lines to fill the white space, usually using a white font.