audience research for Unit 14 LO1

1. Unit 14 – Learning Outcome 1
Task A – Audience Research
My target audience of my artist will be in the young adults range, specifically fromthe age
of 16-21. The reason for this is that this age range is the most common for the style of music
that I am going for therefore the sales of the CD disk will be higher as more people will want
to buy it. Another reason for choosing this target range is also to do with sales and that is
the fact that people in this range are the most likely to listen to a lot of music.
With my target audience I want to appeal to both genders with the music that I produce so
therefore I will have a variety of different styles with every song to therefore appeal to the
audience but it will still stick to the general genre that I am aiming for.
For the male avatar I think that on the NRS scale that my main target audience will be round
the C1 or the C2 area so in the working class, as the albumwill be affordable for all the
working classes, however it might not be afford for the D class or the E class. Furthermore,
the working class is the most common class for a male to be in therefore I assume that it will
be roughly that class. I believe that the aspects that they will like of the album is the bass
elements and the lyrics of the song. They will also enjoy the varied styles in the songs
making them want to listen to the music more. I believe that he would be the mainstream
on the 4Cs scale since he would like to listen and to watch popular media that everyone else
is in to. Furthermore, I believe the music will end up being mainstream so it would interest
him more.
The female avatar I believe will be of the same class on the NRS Scale which is in the C1 and
the C2 range, since it is also the most common class for a female to be in due to the society.
The elements of the songs that I believe they will like in the song are the melody and the
varied styles in the songs to suit both genders. I believe that they will also like the lyrics and
the meanings of the song. I believe that the female avatar I have chosen will be the explorer
on the 4C’s scale as they will be adventurous to this genre as you don’t usually expect
females to listen to this certain genre and style of music.