LL

1. PROJECT 1
BUSINESS PLAN
PRESENTATION
Introduction To Business [BUS 30104]
Foundation in Natural & Built Environment 01/2015

2. GROUP MEMBERS
• Seow Koji Takehira
• Sirajeddin Ali Suliman
• Mohamed Haroon Faleel
• Fong Kah Yan (Louise)
• Omar Layas

3. DESIGN SOLUTION SDN.BHD

4. Business
BACKGROUND

5. Our Business
• Nature of our Business :Product
• Type of Product: Tiles
• We are a business company whom
supplies tiles to:
-Contractors
-Designers

6. LOCATION
• Our Company is Located in:
74 , SS 15/4b, SS15, 47500
Subang Jaya, Selangor,
Malaysia
Our company is located at a
strategic position where
many architecture firms are
around us.

7. REASON
• Tiles are one of the common object we
see in our daily life.

9. • -Tiles can be serve as aesthetic purposes
which comes with many different types
and materials

10. CERAMIC PORCELAIN

11. • Tiles and its arrangement can also reflect
to different cultures.

13. • We are highly motivated to introduce tiles
as our product, to give designers the
freedom to choose and make use the
most out of it.

14. Marketing
Analysis

15. INTRODUCTION
I am going to start a floor tiles business called
Design Solution company.Hence, there are
many factors of concern to be considered prior
venturing into this field of competition.
• As we know that the market nowadays are very
competitive, what are the possible avenues
available to achieve our business goal ？
• In order to do so, I’m going to do a marketing
analysis on tiles market.

16. TARGET AUDIENCE
We can sell the tiles to:
1.Contractor (70%)
2.Walked in customers/end users(30%)

17. CONTRACTOR(MAIN SOURCE
OF CUSTOMER)
• Bigger purchasing volume
• High possibility or being our regular
customer

18. Strength
• Shop location is good
• Lower price
• Good quality
• Efficient service
• Prompt delivery

19. Weakness
• Our outlet is not as big as those
established company, and therefore may
not have an impressive product display
• They may have larger ex-stock availability

20. Opportunities
• Higher volume of walked in customers
• Good personal services
• Direct personal relationship with
customers

21. Threat
• The bigger company may have more
“special offer” and “discount” which may
attract our customers

22. Marketing
Strategy

23. Marketing Strategy is the fundamental
goal of increasing sales and achieving
a sustainable competitive advantage

24. Product Benefits
• Our Tile is Imported.
– Made in Japan / USA
– Better Quality
– Better Value for Price
• Has many different Varieties
– Colors
– Shapes
– Brands

25. Sales Strategy
• Joins trade exhibitions to get customers
• Visit contractor company to introduce our company and products.
• Customers can make their order through:
– Phone
– Walk-in
– E-mail
• Delivers the product within 3 working days:
– 1st Day : Receive Order, purchase from wholesaler
– 2nd Day: Receive product from wholesaler
– 3rd Day : Product Delivered to customer

26. PRICING
• Cost of Tiles:
– Ceramic tiles = RM 12/pc
– Porcelain tiles = RM 20/pc
• Retail Price
– Ceramic tiles = RM 20/pc
– Porcelain tiles = RM 28/pc
• Profit as a percentage of what we sold: 40%

27. Promotional Activity
• Trade Exhibition
– Archidex
– OneBuild
– Building & Construction

28. Promotional Activity
• Stock Clearance
– 15% Discount for Tile from Previous Years
• Discounts
– 5% Discounts =1,500 Tiles
– 10% Discounts =5,000 Tiles
– 20% Discounts =8,000 Tiles and Above

29. • Phamplet
– Company Info
– Catalogues
ADVERTISING

30. • Online Advertising
– Social Media
• Facebook Page
• Twitter
• Instagram
– Website

31. Management
Strategy

32. Our business structure
• Company Structure: Partnership
• Reasons:
1. More capitals available.
2. Have greater borrowing capacity.
3. High-calibre employees can be
made partners
4. Easy to change legal structure later if
circumstances change.

33. Job titles and roles
Administrative Manager
•Supports operation of the
business
•Ensure that there is
effective information flow
•Ensure that the resources
are employed efficiently

34. Job titles and roles
Marketing Director
•Plan marketing and
branding objectives
•Expand product solutions
and offerings.
•Prepares marketing
strategies
•Design print ads and
publications

35. Job titles and roles
Group Sales Director
•Get new clients by
networking, prospecting
•Ensure Customer
satisfaction
•Come up with strategies,
tactics,profit target,sales
plan.
•Set weekly, quarterly and
annual goals for sales staff

36. Job titles and roles
Budget Analyst
•Develops, critiques,
analyzes and implements
budget.
•Estimates future budgetary
needs.
•Ensure that the company is
efficient and raising the
profit of the company

37. Job titles and roles
Customer Service Representative
•Listen and respond to
customers need and
concerns.
•Provide Information about
product and services.
•Review or make changes
to customers account.
•Handle returns or
complaints

38. Number of employees
LOWER LEVEL EMPLOYEE
2= Marketing Assistant
2= Sales Assistant
2= Accounting Assistant
2= Cleaner
MID-LEVEL EMPLOYEE
1= Marketing Manager
1= Sales Manager
1= Accountant

39. FINANCIAL PLAN

40. Funding Requirements
Capital Required : RM 500,000
Percentage:
75% by Owner's = RM 375,000
12.5% from Maybank = RM62,500
12.5% from CIMB = RM62,500
50% of total capital spent on starting a
business= RM250,000
(Utility, Equipment, Material, Rent, Renovation,
Legal Documents)

41. PROFIT FIGURE
Cost of tiles:
Ceramic Tiles : RM12/pc
Porcelain Tiles: RM20/pc
Final Retailing Price
Ceramic Tiles : RM 20/pc
Porcelain Tiles : RM28/pc
(Profit of role we sold 40%)
Targetted Sales per Month :
10000 tiles (1:1=Ceramic: Porcelain)
=RM 240,000
Forecasted Annual Sales : RM 2,880,000
Forecasted Sales for next 3 years : RM 8,640,000

42. PROFIT FIGURE
Sales per month : RM 240,000
Liability (Loss) = (RM 175,500)
Utility and Resource fee: (RM 5,000)
Maintanance Fee : (RM 2,000)
Insurance : (RM 1,000)
Rent : (RM 5,000)
Tax : (RM 500)
Miscellaneous : (RM 2,000)
Cost of Tiles: (RM 160,000)
Total Profit per month = RM 64,500

43. Dividing Profit
LOW LEVEL EMPLOYEE :
RM1,600 x 8 people = RM12,800
MID LEVEL EMPLOYEE :
RM 2,500 x 3 people = RM 7,500
PARTNERSHIP [RM 30,000]
(By Capital Contribution)
Partner A 20% = RM 6,000
Partner B 10% = RM 3,000
Partner C 30% = RM 9,000
Partner D 25% = RM 7,500
Partner E 15% = RM 4,500
LOSSES ARE DEDUCTED FROM COMPANY'S BANK ACCOUNT
REMAINING RM 14,200 FOR COMPANY BANK
ACCOUNT

44. FORECAST PROFIT
• Total Amount of Profit in First year
RM 64,500 x 12 month = RM 774,000
• Total Amount of Profit for next 3 years. (Targetted)
RM 774,000 x 3 years = RM 2,322,000

45. Conclusion

46. Our Action Plan :
•Increase Sales and Profit
•Maintain Good Relation with contractor and customer
•Efficiency in Workflow
•Improve communication
•Have meetings and discussion
•Effective use of Resources
•Reduce Loss of Budget
•Make use of available resource
•Have a good social connection
•Gains Trust
•Company Reputation Increase

47. Reference

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