Management Science

1. SCHOOL OF ARCHITECTURE, BUILDING AND
DESIGN
BACHELOR OF QUANTITY SURVEYING
(HONOURS)
​​MGT60203 - MANAGEMENT SCIENCE
GROUP REPORT
LECTURER: MS.TAY SHIR MEN
SUBMISSION DATE : WEEK 13
NAME STUDENT ID MARKS
ONG EMILY HSIU YING 0330942
NG BEE YEE 0328773
CHEAH AUN NI 0329069
LAI PHUI KAY 0332782
HOE POOI YEE ​​0329054
NATASHA SHAEMA’
SAIRUL RHYMIN
0332790

2. TABLE OF CONTENT
ITEM CONTENT PAGES
TASK 1 1. Vision ,Mission and Value Statement
2. Company Background
3. Short-Term, Mid-Term and Long-Term
Goal
4. Organizational Structure / Chart
5. Job Scope of Each Position In Our
Company
6. Strategic Planning
7. Swot Analysis
8. Organizational Culture
2
3
4
5-6
6-11
12-13
14
15-16
TASK 2 1. Why Versace Flooring Sdn. Bhd. wants to
recruit 3 management trainees ?
2. Job Description Management Trainees
3. Roles and Responsibilities of Project
Manager
4. Selection Criteria for Management Trainees
Interview Activities
1. Pre-Screening (Telephone Interview)
2. Video Interview
3. Group Assessment (Leaderless Group
Discussion)
4. E-Tray Exercise
5. Personality Test (Myers Briggs Test
Indicator)
17
17-18
18
18-19
20-21
21-28
29-31
31-33
34-43
TASK 3 1. Information Technology and Information
Management Used to Create A Competitive
Advantage
2. Other Competitive Advantage
3. Sustainable Competitive Advantage
44-48
48-49
49-51
1

3. TASK 1
Our Vision
To be the “Best Supplier of Tiles” of Malaysia and become the
World-Class Ceramic Tiles Manufacturer.
Our Mission
To thrill our customers with great design and value
proposition driven by continuous improvements in tile
creativity, innovation, efficiency and customer service.
Core Values
● Excellence
● Teamwork
● Honesty
● Integrity
● Commitment
● Safety
2

4. Background and history of the company
There’s different type of tiles which are ceramic & porcelain tiles. This tiles are classified
as an inorganic material which does not have any metallic materials that revolves around us.
Tiles can be used on both walls and floors.
As a group of 6 from a quantity surveying company, we have been exposed to different
type of tiles and other building materials. From our understanding and exposure on site, we
realized that tiles are widely used and a lot of building uses tiles more often than other building
materials.
5 years after the global financial crisis that happened in 2008, we decided to work
alongside each other to open a company called Versace Flooring Sdn. Bhd. that sell & design
tiles in 2013 which collaborated with Versace, the fashion brand company from Italy.
The company started off small with one branch and grew successfully and sell tiles
within Kuala Lumpur. As the company grew bigger with reaching the sales of RM 60,000 /
monthly, Versace Flooring Sdn. Bhd. Open up more branches around Malaysia and outside
Malaysia. Our target customers are high level of the society that could afford the tiles under
collaboration with Versace, at the same time we still produce other tiles with ordinary design.
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5. Short-Term, Mid-Term and Long-Term Goal
Short term goal
- To achieve high quality and in term of design and also the quality of the tiles
- To produce more new designs for the tiles so that the customers have more options
- To ensure our employee experience positive attitudes, good working environment, and
quality workmanship.
Midterm goal
- Able to partner with more well known company to produce much higher quality tiles
- To get recognition as a trust-worthy construction company in the construction industry
Long term goal
- To become the top company that produce tiles in Malaysia
- To expand our company by opening branches in the main city of each country.
- To achieve RM 1.5 million sale revenue each month
4

6. Organizational Structure / Chart
​Our company use a divisional structure, also called a product structure, break our organization
down into a number of self-contained divisions. A self-contained division is a collection of
functions that work together to produce a product and develop a strategy to compete.This two
divisions are created according to the type of products produced which are porcelain and
ceramic.
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7. Due to the divisional structure is based on an extensive delegation of authority, the
performance of each division can be measured directly.This approach makes it much easier to
assign responsibility for actions and results. In particular, a division is run by its own
management group, which looks out for the best interests of the division.
Other than that ,the divisional structure works well in markets where there is a great deal of
competition, where local managers can quickly shift the direction of their businesses to respond
to changes in local conditions.Even though set up a complete set of functions within each
division, there are likely to be more employees in total than would be the case if the business had
instead been organized under a purely functional structure and more overhead cost to the
business yet this approach allows for an improved adaptation and implementation of overall
business strategies that better fit the demands of the local market.
Job Scope of Each Position In Our Company
A) Finance Department
i) Controller
● Develops and implements the Accounting Manual, accounting policies, coordinates
systems and procedures, and prepares operating data and special reports as required,
including interim and year-end financial statements. Maintains the company’s system of
accounts and keeps books and records on all company transactions and assets.
● Establishes, coordinates and administers, as an integral part of management, an adequate
plan for the control of operations including, profit planning, programs for capital
investing and financing, sales forecasts, expense budgets and cost standards, together
with necessary controls and procedures to effectuate the plan.
● Compares performance with operating plans and standards, and reports and interprets the
results of operations to all levels of management.
● Provides for the control and editing of all company orders, to insure conformity to
established policies and procedures, and to facilitate data control and retrieval of records
generated by these orders.
6

8. ● Establishes and administers tax policies and procedures.
● Supervises or coordinates the preparation of reports to government agencies.
● Coordinates all matters of business between the company and its stock transfer agents
and registrars.
● Assures protection for the assets of the business through internal control, internal auditing
and assuring proper insurance coverage.
● Assists Marketing in establishing and maintaining product pricing policies.
ii) Accountant
● Prepares asset, liability, and capital account entries by compiling and analyzing account
information.
● Documents financial transactions by entering account information.
● Recommends financial actions by analyzing accounting options.
● Summarizes current financial status by collecting information; preparing balance sheet,
profit and loss statement, and other reports.
● Substantiates financial transactions by auditing documents.
● Maintains accounting controls by preparing and recommending policies and procedures.
● Guides accounting clerical staff by coordinating activities and answering questions.
● Reconciles financial discrepancies by collecting and analyzing account information.
● Secures financial information by completing data base backups.
● Prepares payments by verifying documentation, and requesting disbursements.
● Answers accounting procedure questions by researching and interpreting accounting
policy and regulations.
B) Sales & Marketing Department
i) Sales & Marketing Director
● Oversee day-to-day sales, monitoring, and forecasting to better understand the market
● Continually assess our marketing techniques and their efficacy in affecting sales
● Stay up-to-date on current market trends
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9. ● Work collaboratively with the sales team to assess current projections
● Own ultimate responsibility for successfully meeting or exceeding sales goals
● Collaborate with marketing team to creatively reach more potential customers
● Take calculated risks to increase profitability and brand recognition
● Work in a hands-on fashion, building the team—provide motivation and inspiration
● Set the precedent for excellence through leading by example
● Cultivate and deepen client relationships and partnerships that add value
● Accomplishes marketing and sales objectives by planning, developing, implementing,
and evaluating advertising, merchandising, and trade promotion programs; developing
field sales action plans.
ii) Customer Service
● Open and maintain customer accounts by recording account information
● Resolve product or service problems by clarifying the customer's complaint; determining
the cause of the problem; selecting and explaining the best solution to solve the problem;
expediting correction or adjustment; following up to ensure resolution
● Maintain financial accounts by processing customer adjustments
● Recommend potential products or services to management by collecting customer
information and analyzing customer needs
● Prepare product or service reports by collecting and analyzing customer information
● Manage large amounts of incoming calls
● Identify and assess customers’ needs to achieve satisfaction
● Build sustainable relationships of trust through open and interactive communication
● Provide accurate, valid and complete information by using the right methods/tools
● Keep records of customer interactions, process customer accounts and file documents
● Resolve customer complaints via phone, email, mail or social media
8

10. C) Information Technology Department
i) IT Director
● Ensuring strategic capacity planning
● Managing all or part of the IT department, including directly supervising some
employees, hiring certain members, and handling employee concerns and performance
● Communicating with the technology team and other departments as collaboration
requires
● Determining business requirements for IT systems
● Coordinating IT activities to ensure data availability and network services with as little
downtime as necessary
● Overseeing departmental finances, including budgeting and forecasting
● Implementing policies that are chosen by executives and reporting back to the C-suite
level
● Identifying security vulnerabilities and eliminating them with strategic solutions that
increase data security
● Directing and supporting the implementation of new software and hardware
● Identifying and recommending new technology solutions
● Managing the organization’s help desk (internal, external, or both)
ii) Network Engineer
● Establish the networking environment by designing system configuration, directing
system installation and defining, documenting and enforcing system standards
● Maximise network performance by monitoring performance, troubleshooting network
problems and outages, scheduling upgrades and collaborating with network architects on
network optimisation
● Undertake data network fault investigations in local and wide area environments using
information from multiple sources
● Secure network systems by establishing and enforcing policies, and defining and
monitoring access
9

11. ● Support and administer firewall environments in line with it security policy
● Report network operational status by gathering and prioritising information and
managing projects
● Upgrade data network equipment to the latest stable firmware releases
● Configure routing and switching equipment, hosted ip voice services and firewalls
● Provide remote troubleshooting and fault finding if issues occur upon initial installation
● Undertake capacity management and audit of ip addressing and hosted devices within
data centres
D) Design Department
i) Product Design Director
● Consulting managers and clients about design requirements
● Negotiating and agreeing contracts, budgets and time-scales
● Clarifying and solving design issues
● Investigating appropriate materials and production processes
● Producing sketches and sample designs
● Testing product designs using models, prototypes, specialist computer software and
computer-aided design (cad) technology
● Maintaining an awareness of current design trends and influences
● Liaising with sales, marketing and production departments
● Correcting product faults
● Presenting designs, samples and final work to customers for evaluation
● Provide design information to the client and principal to help them comply with their
duties, such as ensuring a construction phase plan is prepared
● When preparing or modifying designs:
i. Take account of any pre-construction information provided by the client.
ii. Eliminate foreseeable health and safety risks to anyone affected by the project.
● Implement process improvements to ensure product quality and productivity.
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12. E) Human Resources Department
i) Human Resource Administrator
● Maintains the work structure by updating job requirements and job descriptions for all
positions.
● Maintains organization staff by establishing a recruiting, testing, and interviewing
program; counseling managers on candidate selection; conducting and analyzing exit
interviews; recommending changes.
● Prepares employees for assignments by establishing and conducting orientation and
training programs.
● Maintains a pay plan by conducting periodic pay surveys; scheduling and conducting job
evaluations; preparing pay budgets; monitoring and scheduling individual pay actions;
recommending, planning, and implementing pay structure revisions.
● Ensures planning, monitoring, and appraisal of employee work results by training
managers to coach and discipline employees; scheduling management conferences with
employees; hearing and resolving employee grievances; counseling employees and
supervisors.
● Maintains employee benefits programs and informs employees of benefits by studying
and assessing benefit needs and trends; recommending benefit programs to management;
directing the processing of benefit claims; obtaining and evaluating benefit contract bids;
awarding benefit contracts; designing and conducting educational programs on benefit
programs.
● Ensures legal compliance by monitoring and implementing applicable human resource
federal and state requirements; conducting investigations; maintaining records;
representing the organization at hearings.
● Maintains management guidelines by preparing, updating, and recommending human
resource policies and procedures.
● Maintains historical human resource records by designing a filing and retrieval system;
keeping past and current records.
11

13. Strategic Planning
Performance Level
- Recruitment of design team members should be well standardized to ensure the
performance level is maintained.
- The company strength relies on the strong focus on innovation. Versace Tiles endeavors
to reach customer satisfaction with continuous innovation and delivering trends to
customer with cost effectively. The company also introduce new concepts and designs
that will meet the evolving tastes of the customers. The key to achieve this goal is to keep
on hiring new, young, outgoing employees, who are well trained managers about the
modern management knowledge.
Direct Distribution
- Establish exclusive showroom or display centres in the cities at different states. This is an
expensive model as it requires setting up of showrooms and deployment of staff and sale
agents. Our company who have collaborated with distributors and importers from
Versace fashion brand company could provide extended support to Indian companies in
displaying and promoting their products at such exhibitions by providing samples for
display, discounts on products and by sending a representative from Italy to such trade
fairs.
- Attend and participate in various promotional events where tile importers and Versace,
the fashion brand company. This helps in promoting our company to the world.
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14. Design Support
- The designers and design studios specifically focus on making ceramic tiles more
attractive and user friendly. Our company plan to take support from Versace fashion
brand company in Italy for designs, inks, machinery and other technologies.
- The most important assets of the business is the employees and their development and
safety in the company is important to keep track off, so that it helps the company to
achieve our corporate goals. exporters display their products.
Market Potential
- The improved living standard coupled with good economic situation along with
supporting government policies for housing sector speak itself for the demand for our
products. As we mentioned our targeted customers are high level of society, thus with the
name of Versace and their seasons design, we believe the customers will like to afford
them for high standard living environment.
- Side by side population growth is also creating a positive demand position of these
products. For the other tiles that is not collaborated with Versace, with our marketing
strategies, these items form an essential and integral part of consuming sector like
housing, educational and research institutions, hospitals, industries, hotels, restaurants,
cinema halls and other public places.
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15. SWOT Analysis
Strength Weakness
•High capital as our company has reached
the sales up to RM 60,000 / monthly
•High popularity in Malaysia and also in
overseas as our company have branches
around Malaysia and outside Malaysia.
•Only deliver high quality products and
also good services to the clients
•The design of our products are unique
•We have limited target customer as our
target customer is wealthy customer as our
products are higher in price compare to
products sell by other company
•Our company still new to the
construction industry as our company has
established for only 5 years.
•Face higher risk in incurring lost due to
higher capital compare to other company
in this industry
Opportunity Threats
•Because of our popularity, collaboration
with other branded companies already
established
•Always up to date with the current
technology to capitalize on any
opportunity that comes in our way such as
the client can order the tiles via our
company websites
•The design of the products follow the
current trend in the construction industry
•Mega projects in construction industry
shut down (overall economy of
construction industry is undergoing
recess)
•High initial cost as we need skilled
labour as our products are mostly very
expensive
•The products that we provide with
affordable price only comes in limited
design
14

16. Organizational Culture
Organizational culture can define as value and behaviours that contribute to the unique social and
psychological environment of an organization. These values and behaviours have a strong
influence on the people in the organization. Simply stated, organizational culture is “the way
things are done around here”.
There are 4 common types of organizational culture that have been published in society which is
Clan Culture, Adhocracy Culture, Market Culture and Hierarchy Culture.
Our company belongs to Adhocracy culture. The company having adhocracy culture create a
dynamic and creative working environment for employees. We allow employees take risks,
encourage experiments and innovation and also emphasize prominence. There is a strong
commitment in creating new standards, maintaining continuous improvement and constantly
finding creative solutions. The management team in this organisational culture tends to benefit
from innovation and creative new ways employees will find in solving problems.
We encourage employees to be innovation and dare to try new things because we are get on with
producing one of a kind/unique design of tiles and this is also one of our product’s
feature.Therefore,designers need to be creative and innovation to surprise the industry/society.
At the same time, our sales and marketing department always dare to try some creative and new
ways to publish our new products to society and customer to leave an impression for them on our
products and company. The management team also keep an eye and making sure we are using
the latest technology and software in producing, designing and managing to increase the
effectiveness and quality of our product and service.
In addition,we ensure our employees always keep an eye on the marketplace to see where they
can respond to take advantage. As an example, we had make decision on collaborated with other
branded companies.We had successfully gain the attention from society and our sales and
15

17. popularity had increase hastily due to the collaboration and we were created a precedent on tiles
company collaborate with other branded companies.
On the other hand, during each department meeting managers are welcome every one of the
department members to join and share their opinion no matter you are a new employee or
internship student, people would like to listen to your opinion.
Lastly, organizational culture actually influencing other organizational outcomes such as
productivity,employee engagement, and commitment. Good organizational cultures will helps
the employer and company in HR human resources also. Hence, it is important to understand
own company organizational culture because it does affect a lot so as an employer can make
changes in the first moments to make the company continuously improve. In a nutshell, one
thing is undoubtedly known about culture: It is constantly being created, changed, and splintered
to ensure the success of its parent organization.
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18. TASK 2
Why Versace Flooring Sdn. Bhd. wants to recruit 3 management trainees ?
As the Versace Flooring Sdn . Bhd . company grew bigger in the industry , there are more
branches around Malaysia as well as overseas . Due to the reason , our company will receive a
very large amount of purchasing order from clients , contractor , subcontractor and etc. Therefore
, our company requires more human resource or man power to operate and manage the tasks .
For future preparation , our company decided to train 3 management trainees who will become
the future managers for this company .
Before training any management trainee , our company will view all the candidates
resume and then select the suitable candidates which fulfill the criteria and requirements. Our
company will seek and target for candidates who are from outside of our company because
outside people may bring in new ideas and have wider range of experience in this industry .
Hence, external recruitment will be carried out by walk-ins , private employment agencies and
referrals from current and past employees .This will allow our company to recruit wider choices
of employees that fulfill the selection criteria and requirements of management trainee . To get a
better understanding of the shortlisted candidates , a few interview activities will be carried out
to ensure they are the right person who has the right skills and abilities to take up the role as a
manager in the future .
Job Description Of Management Trainee
Every company needs a manager who can take responsibilities and delegate the tasks to
respective employees . However , nowadays, it is difficult to find a candidate with management
material . Therefore , many companies like our company start to recruit management trainees so
that they can undergo training under supervision , gain knowledge and experience required for
getting promoted to managerial position .Since our company is using divisional organizational
structure , there will be divisional managers and department managers . Hence , if the
management trainee is placed in finance department , he or she must gain more experience in
producing good financial reports related to budgets , account payables , account receivables ,
17

19. expenses and etc . Besides that , management trainee should be trained methods of analysing ,
monitoring ,reviewing and managing our company’s budget . It is important to learn the skills to
develop strategies to minimize the financial risk of our company .
Roles and Responsibilities of Project Manager
● Responsible for daily or monthly operational reports
● Responsible for daily operations meeting minutes
● Responsible for analysing the quality of tiles supplied from manufacturer
● Operational cost/variance analysis
● Operational Management System compliance or administration
● Maintaining up to date slow moving and obsolete stock records
● Administer the Safety Health & Environment operation
● Learns line and staff functions, operations, management viewpoints and company
policies and practices that affect each phase of business.
● Sets long term and short term goals and objectives with top level management.
● Monitor the performance progress with management and key trainers regularly .
● Observes experienced employees to acquire knowledge of methods, procedures, and
standards required for performance of departmental duties.
● Receives training in operation and function of related departments to facilitate subsequent
transferability between departments and to provide greater promotional opportunities.
Selection Criteria for Management Trainees
● Requirement of Bachelor degree in Business and Management
● Preferably people who has working experience and knowledge in construction and design
industry
● Have experience in leading or being admin of an event , clubs or society will be
preferable
● Candidates who are commercially aware and customer focused
● Positive attitude , creative , passionate and responsible
18

20. ● Interpersonal skills are a key consideration for employers when they're sizing up your
management potential
● Diplomatic - a manager must know how to deal with people in difficult situation
● Flexible and accepting others opinions -managers should be open to new ideas from other
employees so that they will feel valued
● Excellent communication skills - Managers must be able to communicate in different
languages ( English , Bahasa Malaysia , Mandarin ) if possible in order to express
directions clearly to staff members
● Able to influence employees so that they will be motivated to work towards the goal of
the organization
● Punctuality and time management is the key to get the task done efficiently. Organising,
delegating and setting deadlines for other employees' work,
● Good sense of knowledge and experience in the production of tiles
● Responsible and accountable
● Good level of Information Technology skills , including Microsoft Words and Excel
19

21. Interview Activities
1.Pre-Screening Interview
A pre-screening interview will usually be conducted by human resource management
representatives who know the minimum requirements for vacant position .This will help to
narrow down applicants in the candidates selection process .
Thus , HR representative will only shortlist the qualified candidates that has a good match for the
management trainee position .
Telephone Interview
After the HR representative finish the list of interviewee who meet the selection criteria,they can
start to contact them and having a short conversation with them.Normally,they will using
telephone to contact them and having telephone interview with interviewees.This is considered
the initial stage of interview.​With the telephone interview there may not be direct/face to face
contact between the employer/HR representative and potential employee, however, the
expectations are still there. Telephone interviews are scheduled and questions are generally
prepared in advance.Basically,the questions asking during telephone interview is simpler and
easy compare with video interview which is the second stage of interview but still important for
the position they apply and it can be answer within fews minute or lesser.
Therefore, the human resource management representatives would start of with interviewee
personalities,career goals to be achieved ,and also job preferences. This is to allow them to know
more about the interviewee rather than justifying them from their resume.At the same time,they
will make appointment with all the interviewees for next stage which is video interview.
20

22. Some of the telephone interview questions can be :
1.Are you willing to travel?
This is because our company having others branch at different states or overseas and sometimes
manager also need to visit the manufacturer to ensure the product’s quality.
2.Work history questions
The questions is included name of company interviewee working before , job title and job
description, dates of employment.This can help the HR representative understand the
interviewee’s working experience hastily.
3. What are your salary expectations?
This question can help both interviewer and interviewee understand both salary expectation for
this position and thinking carefully is the interviewee/himself suitable for the position or not.
2.Video Interview
Nowadays , technology in the world is getting more advance . Thus , many companies are
utilizing video interviewing to facilitate the interview process . Video Interview is a job
interview ​takes place remotely and uses video technology as the communication medium and it
is also the future of recruiting method .It allows hiring management trainees to conduct first
round interview before proceeding to the next round.
There are two main types of video interviews which is ​synchronous and
asynchronous​.Synchronous interviews are conducted live over the internet with both the
interviewer and the interviewee in attendance.In contrast, asynchronous video interviews are
recorded by the job seeker at a time convenient to them. Typically, the applicant responds to
questions displayed by the video interview platform. The hiring manager is not present for the
interview.
21

23. In addition,the options of video interview software can be classified into two,company or HR
representative can choose to conduct an online interview using popular, consumer-grade video
platforms, such as Skype or Facetime.This is the least expensive approach and is generally easy
to set up.On the contrary,the drawback is that the HR representative cannot record and review
the video interview.
The another main option is to use specialized video interviewing software such as Spark Hire
and HireVue.There is a lot special features or advantages for these type of video interviewing
software.But one of the drawback is required funds/relatively high capital to purchase/utilized it
for the hiring process.
Spark Hire
Spark Hire is a cloud-based video interviewing platform with options for one-way pre-recorded
interviews or live interviews.And there is other features include collaboration tools to comment,
rate and share interviews with others on the hiring team.All interviews (live or pre-recorded) can
be played back at any time to review a candidate’s responses.Interviewee and company
representative both parties can leave a comment under the video for opinion or review.To those
users who are interested to get a job from some particular companies,they can share their pre
recorded interview to the hiring team and they can also tagged some related terms/words under
their video to seek attention.Spark Hire also includes a mobile app for iOS and Android devices
so that applicants can do their interviews on the go.
HireVue
HireVue is a video intelligence for interviews which developed in conjunction with some of the
leading industrial-organizational (IO) psychologist.This software uses proprietary machine
learning algorithms and analyze data points found in the video interview to predicts the
interviewee future job performance.The data this system/software analyze including facial
expressions, eye-movements, body movements, details of clothes to help the company make
22

24. better hiring decisions and also avoid unconscious or intended bias such as affinity bias, gender
bias, school bias and racial bias during the selection process at the same time.
Our company choose synchronous because we can get the most veracity reaction and answer
from interviewees.And the video interview also is not editable compare with asynchronous so the
HR representative can understand and evaluate them accurately.
And we choose to use specialized video interviewing software which is Spark Hire and HireVue
in our video interview stage since our company having high capital and also because these
software can help us analyze all those interviewees,avoid HR representative bias and make a
better decisions.
Advantages of Video Interview :
1. Improve performance tracking
As much as a HR representative tries to ask the same questions of each candidate, it can be easy
to forget to cover a particular point or to go off track.After implementing video interviews into
their hiring process, the HR representative can take a look at those top interviewees and see if
their video responses had anything in common and also make a comparison with others
interviewee to choose the best one.
2.Create a convenient interview experience for passive candidates
Some of the interviewees may be is passive candidates or having introversion personality
but with excellent performance on working or academic.Having video interview can help them to
having interview at some comfortable and familiar environment such as their own
house.Therefore,they might having better performance during interview.
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25. 3. See the candidate’s command over technology
Regardless of the position for which you’re hiring, you inevitably want the person who fills the
role to have some degree of understanding about technology. In a subtle way, video interviewing
software enables you to gauge their level of familiarity with an understanding of technology right
off the bat.
4.Save the candidate from transportation headaches
Video interview can help some interviewees avoid driving all over town, or even to another
town, just for a fews hour face to face interview.Offering a video interview screening
demonstrates that you respect the candidate’s time and resources as well.
This type of interview can be as short as 20 to 30 minutes so it can be carried out quickly and
efficiently . Due to the fact that this is a pre-screening stage , interviewer will be able to quickly
eliminate or exclude less desirable candidates . Besides that , it is also a cost effective method .
Video interviewing allows candidates from other part of the world to meet the interviewer
face-to-face virtually ,anywhere and any time . Hence , interviewee does not need to spend on
transportation cost and we won’t missed all those excellent interviewee due to transportation
reason.
Video Interview Questions
1.Tell me about yourself .
This is the most common interview question being asked . “ Tell me about yourself” does not
necessary means telling everything but rather candidates presenting themselves in the best
possible manner on what makes them as a candidate to stand out among the other candidates .
The best way to approach this question is by giving an overview about education qualification ,
pass or best achievements , any internship experience and personal career goals .From here , the
interviewer can start to observe the candidate’s personalities and whether they are the right
person to handle this position .
24

26. 2. What are your long term career goals ?
The interviewer is eager to know how ambitious the candidate is and whether the goal mentioned
is achievable or unrealistic. There is actually no right answer to this question as this question
enables the interviewer to determine whether the candidate’s goal is a perfect match to their
vision , mission and value statement of the organization .Interviewer also will based on
candidate’s goal to determine whether he or she will be the best fit for the job position . Besides ,
interviewer would like to find out what are the candidate’s strengths that could help them
achieve the goal as well as weaknesses that might be an obstacle to reach the goal . Candidates
should view their weaknesses positively and transform it into strength .
From there , the interviewer can judge whether the candidate is an optimistic or a pessimistic
person .
3. What do you know about our company ?
This question actually reflects whether the candidate did some research in advance about the
company that he or she is applying .The candidate should know the company’s vision and
mission after doing a thorough research about it . They should be able to present some basic
information about the company such as how long this company has involved in this industry and
etc . The response from the candidate will enable interviewer to determine whether this candidate
is passionate to work for their company .Hence , if the candidate failed to give any knowledge
about the organization , this will indicate that he or she is not interested or committed to the
application .
4. What are your greatest strength and greatest weaknesses ?
A good candidate should always be prepared with at least 3 strengths and 3 weaknesses .
Since the company is searching for a candidate who has the skills and ability to manage the
organization , it is important that suitable candidate will be employed to put their strengths in
good use for the company . Candidate should not be shy to review their attributes as this enable
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27. interviewer to judge what is the qualities from you that other candidates do not have .For
example , candidate whom knows that he or she has good time management skills then this will
be an advantage for to get a job offer .If a candidate is not really sure about their strength , he or
she can always approach friends , family and any previous coworkers .Anyways , candidate
should be prepared with examples that illustrate their strengths in contributing for the job
position. For instance , if a candidate’s greatest weakness is communication skills then he or she
should be self-aware and take steps to improve oneself . This shows that they are trying to work
on their personal development so that they can be better for that position .
When discussing about your greatest weakness , you should never highlight a weakness that is
the core competency of the job . Just be honest and be open to improve yourself .
5.​​Give me an example of a time when you worked on a team. What was your role?
When candidates are given this question , it is the time for them to talk about their past
experience in working as a team . It could be during group assignment in universities or maybe
during your internship programme . Candidates can elaborate on their personal experience and
lesson learnt during the process of performing their respective role in a team .In any working
environment , no one can escape from internal conflict between employees .Hence , candidates
can give examples about the conflict they had with their coworker and explained how they deal
or mediated the conflict . Candidates should present their ability to collaborate and communicate
with team members as this will reflect whether he or she has professional soft skills .
6. What are the challenges or conflicts you have faced at work and how you dealt with it ?
Interviewer asked this question to gain insight of the candidate’s personalities in terms of
behaviour ,interpersonal skills and overall ability to overcome challenges or conflict .The best
way to answer is by using STAR( Situation , Task , Action and Results ) technique .
Interviewers would want the candidates to describe the challenging situation ( Situation ) .
Secondly , interviewer would like to know what are your responsibilities in that situation ( Task )
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28. as well as the strategy or actions taken to resolve the issue ( Action ) . Lastly , interviewer wants
to hear the final result of the challenging situation (Result ).For example , candidates have to
complete the work on a tight schedule .Candidates should elaborate that they need a very good
planning to enable the work to be done effectively and efficiently . They might have to plan the
work in stages so that progression of work will be in order . After that , candidates can further
explained that delegating each task to a specific person who has the strength or skills for it
.Lastly , candidates can give personal thought about the achievements from this experience and
whether they achieve the goal or not .
7.Describe a situation in which someone critiqued your work. How did you respond?
This is where the interviewer will be able to know whether the candidate is able to accept
criticism .When candidates entered any new job , they would definitely received some feedbacks
either from their manager or colleagues . This question is actually for interviewer to find out
whether candidates are willing to listen to others opinions ( even if you think it is wrong )
.Candidates should answer this question by thinking of a scenario where someone in the past has
not only critique about your decision , but also when you disagree with that critique . Candidates
should be professional by proving themselves as someone who is flexible in accepting others
opinions , voice out your own opinions and then come out with the best decision .This actions
will demonstrate that candidates are concern about others and have the capacity to listen.
8.Describe your ideal work environment
This question is focused on company culture and working environment.Let interviewees tell you
what kind of company culture they would prefer working in, so you can see if their ideal fits
your company’s reality.At the same time,HR representative can share our own company culture
and work environment to them to let each other have better understanding about this and clarify
whether he/she is suitable to be one of our employees or not.
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29. There is another reason why we ask this question which is analyze and clarify this potential
management trainee suitable for which department.As an example,if the interviewee prefer/like
to going out and travel on business then he/she may be suitable to incharge sales and marketing
department in the future because this department require to visit our customer constantly.
9.Why do you think you’d be a good fit for this position?
According to interviewee’s answer,we can found out how he/she past experience have prepared
for the position and also how he/she have succeeded with similar roles in the past.Besides,it
show their understanding about the position they are interviewing,how much information or
research they had prepare for this position ,what’s their plan on doing to succeed in this role.
10. Do you have any questions for us ?
Interviewer will usually ask this question at the end of the interview . This is the last opportunity
for the candidates to impress the interviewer . If the candidates answered “ No , I have already
got all my answers” ,it would reflect that the candidates are not interested to know more about
what to expect in this job position.Therefore , candidates should always come prepared with a
few questions to ask at the end of the interview . However , the questions should be relevant to
the interviewer. This is the time whereby candidates can leave a good impression that he or she is
someone who is capable to take this management trainee position . The ones who leave the best
impression are the ones will be remember the most .
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30. 3.Group Assessment
Leaderless Group Discussion
Leaderless Group Discussion ( LGD ) is a highly effective method to distinguish those who
desire to rule from those who desire to lead , and those who value only their own opinions
exclusively from those who are open and accept ideas of others .
Group discussion usually involves 6 to 12 candidates and 3 to 4 assessors . The assessors are
positioned so that they can clearly see the candidates assigned to them for the entire session .
Then , a group of candidates might be given a case study brief , for example , Ceramic Tile
Design: a Case Study of Collaborative New-Product Development in Fashion-Driven Chains .
From there , they would need to cooperate and make a decision acceptable to all within the time
limit( 15 to 20 minutes ) .
First , each candidate is required to read through the case and take notes before discussing it with
the others . During the discussion process , there will be a few assessor observing and evaluate
each candidate . These assessor are not searching for a candidate that can make a good decision
but rather how these candidates work as a team whereby everyone shares their own input and
ideas . Assessors are more keen to find candidate who acquires skills in contributing instead of
dominating .The assessors document everything they hear and observe about each person’s
behaviour . If a candidate is an introvert person who is shy to give ideas , he or she should try
their best to participate as a team . Besides that , every candidate should respect others by
actively listening and not interrupting when they are giving own ideas as this will gain both
assessors’ appreciation and other group member’s gratitude .The assessors will observe the
situation , meanwhile , measures interpersonal skills ( teamwork , problem solving skills , group
leadership and etc . ) of each candidate .
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31. Finally , all candidates have to compromise everyone’s thoughts and make a final decision
whether organization that develop new tile products under rapidly changing in fashion trends ,
technological or market conditions deserve special attention .Upon completing the group
exercise , each assessor will review the information they have recorded against the desired
behaviour . The assessors then discuss and make a decision whether the candidates is the right
person for the role of a management trainee . Hence , leaderless group discussion actually
evaluates group interaction skills which are known to be vital to success in managerial position .
Common behaviours that are assessed includes :
1. Team work ​​– it is something that a candidates need to show how they work with
individuals and teams, support others, and allow others an opportunity to express their
opinion on an issue. It is important to remember not to confuse ‘Influencing’ with ‘Team
Working’ as it is highly unlikely that both of these will be assessed during a single
exercise.
2. Communication – candidates need to show how they deliver instructions , how their
body language help them to have better communication and how they respect others
when they are expressing their thoughts . Candidates should listen to others attentively
and acknowledge this through nods and gestures of agreement .
3. Analysing & Interpreting ​​– candidates show how they collect ,analyse and interpret the
facts and data, focus on the most important element of the problems or issue and then
draw a conclusion based on the data collected .
4. Influencing –candidates abilities to persuade others , get others’ buy-in to their ideas, or
direct others’ behaviour.
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32. 5. Time management - times is the essence . Hence ,during the group discussion ,
candidate should show how well they keep track of the time and provide regular
information updates throughout the discussion . There is nothing worse than the session
running out of time.
6. Managing Conflicts Effectively -candidates should avoid confrontation and allow
everyone an opportunity to speak up . If someone is your group is consistently rude or
aggressive and does not care about others’ feeling , candidates should not resort this
behaviour themselves . Also , they should always avoid being forceful or speaking over
anybody .
4.E-tray Exercise
What is E-tray Exercise ?
E-tray exercises is a test of your ability to deal with a real work scenario and it actually ​same
with in-tray exercise but it have to done on computer.We will simulate a work place and position
relevant scenario used to assess the aptitude of potential employees in this e-tray exercise as part
of the selection process.Interviewee will be presented with a business-related scenario,
accompanied by a list of related tasks.The assumed position of the interviewee in the exercise
will be a managerial role, and possibly even senior management.We will provide them relevant
background data to the exercise such as memos, newspaper clippings and abstracts which will be
required or using at some stage in the exercise.In addition,those potential employees will be
asked to work through it within a time limit.
Difference between In tray Exercise and E-tray Exercise
In tray exercise and E-tray exercise their principles is just the same but due to the technology
improvement nowadays there is a lot of company change the In tray exercise to E-tray exercise.
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33. Basically In tray exercise is paper based and provided by hard copies of the document and E-tray
exercise is computer based,all document is online copies and send thru email inbox to the
interviewee.
How we using E-tray exercise to choose the most suitable interviewee in the Selection
Process
Normally the scenario will be set,for example: it is Monday morning and the work has piled up
and you have to prioritise your tasks because you have only two hours to finish all your task
before proceed to an important meeting.You should put all the works in order of priority for
action and then explain what type of action is required and how you will deal with each
situation.You'll work at a computer and deal with a series of emails and files, and done your task
on screen. The emails and files are likely to include a mix of requests, memos, phone messages
and information of our company and job.Besides,we will provide some supporting informations
so the interviewee should take note of it.
This could give the potential employees/management trainees a feel for how staff within our
company would typically interact with customers, manufacturer and other employees.
​Why do our company choose to use e-tray exercises?
● Test ​the interviewee’s command over technology
● Test their time/task management skill
● Show their ability of planning and organising
● Problem solving
● Show their analytical skills
● Decision making ability
● Resilience and adaptability
● Attention to detail
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34. There is a lot of reason why we choose to use e-tray exercise in one of our stage of select
management trainee process.
One of the reason we choose e-tray exercise other than in tray exercise is because it can test ​the
interviewee’s command over technology.Those interviewees who can perform well in the
exercise show that they ​have some degree of understanding about technology.It enables to gauge
their level of familiarity with an understanding of technology.
Moreover,we can test their time/task management skill also because to complete the exercise
within the time limit you should have good ability to manage their time and ability to priortize
the task .
And also ability of planning and organising can be tested,the interviewee should know how to
prioritising the right task, understanding what affect what, ability to deal with tasks within time
frame(we only given 2 hours to complete all the works/tasks), manage diary clashes.
E-tray exercise can also show how the interviewee solve the problem based on the
objectives,managing resource constraints, other barriers, assessing problems or conflicts between
tasks.
Besides,since we only given 2 hours to complete the exercise,the interviewee should know how
to analyze/evaluate the relative importance or urgency works to be complete and making
accurate and quick decision within certain time limit.Giving certain time limit to them is the best
chance to see how well they are to cope with the pressure,adapt to changes and how they use
initiative to achieve the desired outcome.
Last but not least,if the interviewee is careful they will pay attention/take note in the supporting
informations we provided to avoid mistake or help to accelerate the work performance.
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35. 5.Personality Test
Myers Briggs Test Indicator (MBTI)
History Background
Myers Briggs Test Indicator is a personality test that was developed by Katharine Cook Briggs
and her daughter Isabel Briggs Myers . The test development occurred in the 1940s and was
developed based on psychological research performed by Carl Jung in the 1920s . The test is
carried out based on a list of questions that collect information of how a person normally
responds or relates to different situations
The purpose of this MBTI is helping a candidate to have more understanding about themselves
and enhance their personal development . For your information , there will be no perfect
combinations as all sixteen types of combination represent different personalities .Therefore
,human resource management people can use Myers Briggs Test indicator to know more about
the candidate .This will facilitate their search for the right candidate to be selected as a
management trainee .
The human resource management people will asked all the candidates to take the online MBTI
test. After the candidate had answered the questions , they will be calculated to determine the
candidate’s individual personality type . Hence, human resource management people are able to
acquire important insights of each candidate by understanding personality of a person such as
optimal career choice and path to personal growth .
An MBTI personality test is formed from 4 couples of 2 preferences being oppose
(Extraversion-Introversion , Sensation-Intuition, Thought-Feeling , Perception-Judgement) that
results in combination of 4 alphabets indicating the preferences that match a candidate’s
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36. personality the most . Everyone has 8 preferences , but we use them at various degree . Hence ,
the type is composed of the ones with use the most .
Extraversion (E)
Extroverts are the type of person who is energized when in the company of other people , unlike
Introverts who are usually quiet ,reserved and prefer to be alone . Extroverts prefer speaking
from their point of view and thrive in social situations . They are usually popular and well-liked
by people around them .In the event of not having company with others for too long will result in
feeling down and drained .Thus, this character of person will be able to socialize with their
colleagues in our company that increase team work skills to achieve the organizational goal of
our company .
Introversion (I)
Introverted person is reserved , quiet and prefer to be alone at home to recharge . Introverts
usually rely on themselves for entertainment rather than finding conversation or stimulation from
others .They are usually self-sufficient and would rather work alone than in a team . Besides that
, socializing can actually drain an Introvert’s energy and they would need alone time to recharge
their energy . Hence , Introvert does not really have much social skills as compared to an
extrovert .Although , introverts are not able to get along closely with people but they are focus
and can perform better in their task . Thus , the character of this person may not be suitable to be
a manager for our company in the future .
Sensing (S)
Sensing individuals have great emphasis on what they observe, feel and experience in the real
world , unlike Intuitive people who would rather live in their imaginations .An individual who
has a sensing character is said to be an outward-looking person who is practical and prioritize on
facts . They prefer not to deal with philosophical ideas or introspective ponderings . They would
rather focus on what they concretely experiences with their senses.Hence, person with this
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37. character may not make much changes to our company in terms of being different from our
competitors as they are more practical and follow the majority .
Intuition (N)
Intuitive individuals are more imaginative and have a lot of ideas . They tend to prioritize
introspection and dreaming , unlike Sensing individuals who enjoy seeing ,touching and
experiencing the world .Intuitive individuals are inward-focused and prefer to live in their
imagination . Intuitive individuals are those who read between lines , tend to lean towards
allusions as well as analyze things at greater depth.Therefore , the person with this character
have a vision that may help our company to improve and be an innovative company .
Thinking (T)
Thinking individuals are very logical ,objective and rational is making a decision .So , their
decisions and actions are usually controlled by their head than by their hearts. In the society ,
many people often judge that a thinking person may be lacking of emotion . However , that is not
true as they can be just as emotional and sensitive as the Feeling group ,but feelings are not their
main priority . Therefore , they can sometimes hide their emotions as they often prioritize facts
over feelings. Person with this characteristics can be a manager in our company as they are
rational in decision making .
Feeling (F)
Feeling individuals usually are more emotional and like to express themselves than what it
deemed rational or logical . However , this does not mean that Feeling types are irrational ; it
only means that those individuals with this trait are more likely to express their feelings as
compared to Sensing individuals who prefer to suppress their feelings.Those who focus on
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38. expressions of emotion tend to be more sensitive , open-minded and emphatic .Therefore ,
individual with this trait might not be a good fit for a manager position because they cannot be
emotional during decision making .
Judging (J)
Individuals with Judging trait tend to have good plan and strategy before they take any actions.
They would prefer thought-out plan over going with the flow. They are the type who are more
organized , responsible ,very good work ethics and reliable .In fact , they are always prepared for
the worst to happen , ready with checklists and contingency plans . Although ,they are likely to
commit to future plans , but may forget to live in present . Thus, individual who has this trait can
be our future manager as a manager’s role is to come out with plans and strategic actions to help
our company to achieve our vision and mission statement .
Perceiving (P)
Individuals who are Perceiving value their sense of freedom as they do not like to be tied down
to a specific task or committment if there is something better that is worthy of their time .They
are excellent in spotting new opportunities and the grab them whenever they can . They like to
improvise something ,even in the emergency situations . They feel stifled if forced to stick to a
schedule as they prefer taking life as it comes.
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39. From the image shown , each whole personality type is more than the sum of its traits. In
addition to each of the four main traits of each profile, further personality insights from the
Myers Briggs personality test emerge when the combination of those traits are taken into
consideration.
For instance, an individual with the combination of Thinking (T) and Intuition (N) will portray
different behaviours that someone with the traits of Thinking (T) and Sensing (S). The
combination of Thinking and Intuition reflects an individual who is often in their head , thinking
about all the possible circumstances as well as fantastics ideas . On the other hand , an individual
with the Thinking and Sensing traits , often lost in their thoughts ,will be relying on their senses
instead of their intuition and their ponderings will be rooted in the current state of reality .
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40. Guidelines To Answer MBTI Questions
● Choose the answer that best describes you. Your gut reaction is often the correct choice.
● Don’t pick an answer because it’s what you think society would want. Be true to
yourself.
● Be as honest as possible, even if you don’t like the answer.
EXAMPLES OF MBTI QUESTIONS & RESULTS
1.When it is time to recharge your batteries, do you prefer to be alone or with people?
❏ With People
✓ Alone
2.If you are going to study a certain subject, would you be more interested in knowing the facts,
or the relationship between the ideas and how they can be used in the future?
✓ knowing the facts
❏ relationship between the ideas and how they can be used in the future
3.Is it more important for you to be thought of as a fair, caring, sensitive person, or be thought of
as reasonable, logical and objective?
❏ fair, caring, sensitive
✓ reasonable, logical and objective
4.If we were going to do a project together, would you prefer that it was outlined, planned and
orderly, or would you prefer that we were able to be more flexible in the project?
✓ outlined, planned and orderly
❏ Flexible
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41. 40

42. 41

43. Results
ISTJ
Introverted Sensor Thinker Judger
A serious and quiet ISTJs achieve success by being dependable and thorough .This individual
always make a decision based on logic ,considering what needs to be done and work towards his
or her objectives steadily , taking distractions in your stride . Individual is responsible and
realistics ,practical and matter-of-fact . ISTJs value loyalty and can be quite conventional . Apart
from that , ISTJs also make sure their work to be organized and in order .
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44. What strengths do ISTJs bring to their work and how is their weaknesses affecting our
company?
ISTJs are those individuals who are dependable and meticulous at work. Therefore, human
resource management people should consider to call them for interview of recruitment of
management trainees as they take their work seriously and make sure to meet the datelines. ISTJs
work independently and systematically to complete the tasks they are given . ISTJs are at their
best when they have a good strategic plan of actions and follow them accordingly with little
deviation to achieve their goal.
Although ISTJs may prefer to do their work independently , they often appreciate the value of
participating on a team as well , especially if their colleagues are reasonable and there is a clear
hierarchy of organization chart so that they know who is in charge
Besides that , ISTJs are those individuals who solve logical problems in an orderly manner. The
ideal working environment for an ISTJ is quiet ,organized and structured ,with rules and
regulations that are well established and clearly adhered to by all.
Although ISTJs accountable , good time management and make sure their work are organized ,
their quiet personality will not be able to increase the sales of tiles in our company as they are
not able to promote our products ( high-end tiles ) to attract high-end customers from all over the
world . Hence , there will be a problem for them to be a marketing manager in the future because
marketing manager ​needs to have an outgoing, gregarious, and spontaneous nature. Due to this
factor of personality, human resource management people may have to reconsider before
recruiting them as management trainees in our company .
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45. How Our Company Utilized IT and IM Skills to Create Competitive Advantages ?
A ​competitive advantage​​ is an ​advantage​​ over ​competitors​​ gained by offering consumers
greater value, either by means of lower prices or by providing greater benefits and service that
justifies higher prices.
The information technology revolution is sweeping through our economy and thus affecting all
businesses in both positive and negative ways. Information technology is affecting businesses in
three main ways. They are;
1. It has modified the structure of the business industry and has thus changed the rules of the
game.
2. It gives a means by which a business can outperform its competitors thus giving it
competitive advantage.
3. It has created new business opportunities even with within existing businesses.
Since the start of the information technology revolution, it has succeeded in changing the way
companies run and do their business, the products they produce and even how the products are
produced.
The value that is created by a company is gauged by the amount of money that the buyers are
willing to exchange for that product or service. Thus, a business is said to be viable and
profitable if the value that is created by the business is more than the cost that is involved in
running the business.
So for a business to get a competitive advantage over its rivals, it has to either perform these
activities at a cheaper cost or perform them in such a way that the business will stand out to the
extent that customers will not mind paying a premium price in order to get it.
Every firm can benefit from the latest technological advancement whether they are an
established multinational, a small business, a startup or whether it is a high tech industry or not.
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46. Enterprise Resource Planning Software
There are various department in each of our company’s division such as finance , marketing ,
sales, design , IT , human resource management and etc . Enterprise resource planning (ERP)
systems will be a great tool that integrates various department into one complete system to
streamline processes and information across Versace Flooring SDN.BHD. organization . The
main feature of ERP systems is a shared database that supports multiple functions used by
different business units. In practice, this means that employees in different department ,for
example, finance and sales department can rely on the same information for their specific
needs.So, instead of various standalone databases , ERP system helps all users from top ,middle
,lower level management and employees in our company to store the information through
common processes . With a secure and centralized information , everyone in the organization can
be confident that the data is correct , up to date and complete.Through a good ERP system ,
information technology can really make our company’s operation more effective and efficient
that makes our company more outstanding and rise above our competitors in the tile industry
.Hence , this is one of the example of Information technology that can increase competitive
advantage for our company .
Cloud-hosted Customer Relationship Management Software
Customer relationship management (CRM) software on the cloud enables our company to access
correct and accurate customer information over the internet . CRM stores customer details such
as contact numbers , name and addresses for our reference. Besides that, it can keep track with
customer activity like website visit , phone calls , email and etc. Hence , this software actually
provides a competitive advantages to Versace Flooring SDN.BHD. by helping us to manage
interactions with our clients . Moreover, the reliability ,high security and easy-to-use features on
the cloud help our company to avoid any IT-related issues .
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47. Everyone knows that nothing can destroy your business faster than poor customer relations.By
using information technology like CRM , our company able to follow up with customers, ​hear
and respond to complaints​ .CRM has allow us to get feedback information from our customer to
improve our product and service in the future .Firstly , CRM enables us to ask new customers the
reason they chose our Versace brand tiles . Customers are usually not comfortable in opening up
their opinion to our company’s representative directly . Hence , our company actually has hired a
consultant to perform this survey as a third party may uncover sensitive information more readily
.Next , CRM software is one of the tool to help us enquire current and past customers about the
differences of our Versace tiles brand as compared to others in the market . Thirdly , CRM also
allow our company to observe and analyze who are our repeated customers and who has been
supporting our company. This is an important thing as we can identify the areas of commonality
among our repeat customers as well as an important clue to how our brand is perceived in the
marketplace.Apart from that , feedbacks from customers will tell us whether our company is
obtaining referrals because what customers says about our company’s brand speaks louder than
any promotional message .
Therefore, CRM software enables our company to give the best services and products to our
customers so that they will position our company name in their mind . Hence, when we improve
CRM technology , it will increase company’s competitive advantage that increase the demand
for Versace Flooring brand tiles. Thus when your company use CRM system through
information technology , it will make our company one step ahead from other competitors .
TilePlanner
This software is mostly used for our design and sales and marketing department.During the
design process,designers doesn’t need to install it and we can use it directly within the
browser.This means designer can continue their design even they are travel on business or at
home.You will have to save your projects/designs on cloud to allowing you to keep working no
matter where you are.This software contain more than hundreds type of tiles that are available in
the market to help the designer choose the tile easily,might need not to design just adjust the
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48. detail and save time.And since it is easy to use,even the new employee or designer also can get
used to it rapidly.They no need to spending too much time on learning how to use the software
because it including instructions on how to use it easily from the start, and 2D or 3D options for
working on your plan.But you do need to register as a member to use the planner.
In the other hand,TilePlanner are available on ipad for both designer and customer.Yes,the
another special feature for this software is you can show/share your project/design to your
customer and they can view your design at anywhere she/he feels most comfortable such as
home.And since it is easy to use whoever are not familiar/command over technology also can
know how to operate/manipulate it within short time.They can view your design in 2D or 3D just
depends on them and this will help them easier to imagine how does it look like in real life.
Sales Layer PIM
Sales Layer PIM is an advanced Product Information Management (PIM) software that helps
company to organize, analyze and connect their offered products.This software enable users to
check for catalog completeness and identify product information gaps in real time so they can
make adjustment or discuss with employer on time.It is helping the company to save time,
avoiding repetitive task and also easier for users to update and enrich product content.One of the
feature function of this software is it is able to manage/create a file library,administrators can
then authorize collaborators with various roles and permissions such as design and sales and
marketing department can share the up to date product information and price to the whole
company or all departments thru this software and it’s file library.This allows teams to work
together and use a single source of updated materials for projects.Sales Layer PIM can also work
with a cloud-based spreadsheet that synchronizes in real time.
To showing consumers/customers the price of our company products,we can connects this
software to any platform, app or marketplace, which is crucial to run a successful multichannel
strategy in today’s fast-paced market to share our product information online.Administrators can
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49. also filter and share product data/information with customer or third parties by creating a
read-only option or access data through syndication.
Other Competitive Advantage
Brand Recognition
Branding is likely the most widely used method to differentiate one company from another. With
this method, a name like Nike or Rolex automatically assumes a status distinct and apart from all
other shoes or watches.Individual executives using this method must seek to find a core strength
or talent that separates them from the pack. Then,we leverage this unique skill or ability through
increasing our visibility and the perception of its value to the company .O​ur company is the one
and only one company ​which collaborated with Versace, the fashion brand company from
Italy.Having a strong brand works to build customer recognition. This means when a customer is
shopping for a particular product or considering a company to perform a service, they recognize
our company in the running. Consumers are far more likely to choose a brand that they recognize
over something unfamiliar, even if they don’t know a great deal about our company at the
time.When we already have a strong brand and loyal customers, it is often easier and less
expensive to introduce new products or test them out before we further invest in them. If we have
a loyal brand following, our customers will often be interested in our new products and even
anticipate them being released.
Reputation
Oue company have a high equity brand as it has a good reputation and updating continuously, so
its reputation will make ease in conducting business expansion.Reputation is built based on daily
activities and long period of time which mean our company’s activity have a quality in a day.
Our company’s reputation truly can measure through product quality, value for money of
products, commitment in keeping the environment, corporate success, treatment of employees,
customer’s orientation, contribution of local issues and charity, financial performance and
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50. management qualification.In addition ,our company’s leaders have good leadership, experience
and prowess, a clear vision and also reliable.
Responding to customers
When a potential customer searches online for the name of our company, our company will be
on the first page. In addition, social networking sites such as Twitter, Facebook, or LinkedIn also
can be reach on those sites .We create a strong online presence is essential for our organization to
establish our brand and maintain the reputation.Moreover, we keep our word no matter what in
terms of providing services, paying vendors when they are due, and keeping promises to
customers which help to solidify and build credibility with customers.Our company also return
calls and answer emails promptly, letting the customer know their importance to our
organization.Our company never make excuses or place blame on the customer if it is an issue
that is the fault of the company. We train employees to provide quality customer service to deal
with dissatisfied individuals.
Sustainable Competitive Advantage
Sustainable competitive advantages are company assets, attributes, or abilities that are difficult to
duplicate or exceed; and provide a superior or favorable long-term position over competitors.
Competitive advantage exists when a particular company consistently outperforms other
companies in the same industry. A company is considered to be outperforming others if profits
are higher than the competition's profits
Our company’s competitive advantage is sustainable. The reason why our competitive is
sustainable is that our competitive advantage is stronger and it can last longer compare to other
company.
In this era of globalization, we cannot deny that technology has become an integral part of our
daily life. As we can see that our company fully utilize the benefits of using the information
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51. technology that can create an effective and efficient method that help the employers and also the
customers in selling and also buying the products.
Our Company always make sure that our information technology is always up to date so that the
employers and customers can enjoy every benefit of it. Compare to some of the company, they
still using the traditional method for their operative system.
For example for Enterprise Resource Planning Software, this software has this benefit that can
create a sustainable competitive advantage, this software allow a secure and centralized
information, everyone in the organization can be confident that the data is correct, up to date and
complete. This allows us to gain trusts from our customers so that our customers have full
confidence in our company. This point explains that our competitive advantage is sustainable as
we can secure our customer for long period.
In this Cloud-hosted Customer Relationship Management Software, the competitive advantage
of this software is sustainable because it allows our company to follow up with the customer, the
employers can fully understand the client needs by using this software. Therefore, our company
can plan the strategy more easily and can directly target to the client needs. This can be
sustainable as we save a lot of time and energy in getting the customer information which allows
our company to attract more customer.
Next software that our company has is Tile Planner software. It is a sustainable competitive
advantage software as it allows the customers and employers to the design anywhere anytime
which save times for both parties. Other than that, it also has much design available in that
software which provides more options for our company, this allows us to sustain our competitive
advantage as we can provide more options in design compared to other company.
Last information technology that we use in our company is Sales Layer PIM. The reason why is
it a sustainable competitive advantage is because it is open for the consumer to explore or
product info and price, this allows the chance of the customers to choose our products will be
higher. With this advantage, customers will most likely to choose our product compare to other
company that did not use this information technology as it is much more convenient.
For other competitive advantages , branding recognition tends to sustainable as the recognition
and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are
attracted to brands that they share values with. When we build a strong brand, we convey these
values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and
even transfers to future generations.
Next , having a good reputation can benefit our business in a multitude of ways including:
consumer preference; support for an organization in times of crisis or controversy; and the future
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52. value of our company in the marketplace.Consumers may have a preference for that company
even if there are similar businesses offering the same products or services for different prices.
The reputation of our organization enable our company to differentiate our product in highly
competitive markets, allow us to have premium pricing, and can become the ultimate factor in
whether a customer decides to patronize one business over another.
Proper customer service ought to be treated as a pillar of business strategy and day to day
operational management. No matter how compelling a company's offering is, it remains of no
value without customers who are willing to spend money in return for that offering. If not treated
properly, those customers will defect or not come at all. Therefore , our customer service is a
vital component to ensure customers knock on the door, keep coming back, and refer other
people in their network. At this stage ,our customer service became a sustainable competitive
advantage that increases revenues of our company , decreases costs, and acts as a differentiator
versus competitors.
In conclusion,competitive advantage must be updated continuously in order to maintain our
company to be sustainable.
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