Charity drive report 2

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN (SABD)
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
(FNBE0115/0815)
INTRODUCTION TO BUSINESS (BUS30104)
CHARITY DRIVE REPORT
GROUP MEMBERS : KOK XUAN YING
CHAM ZHENG CHEE
CHIN SHEE WEI
FONG KAH YAN
LEE LIN HUI
LECTURER : MS TAY SHIR MEN
BUSINESS : SHAKEUP (PRODUCT)
SUBMISSION DATE : 14 DECEMBER 2015

TABLE OF CONTENTS
Section Title Page Number
1 Executive Summary 3
2 Objectives 4
3 Target Market 6
4 Competition Analysis 8
5 Product and Packaging 9
6 Pricing 12
7 Promotion 13
8 Sponsors 18
9 Distribution 19
10 Green Measures 20
11 Human Resource Planning 21
12 Evaluation of Results 23
13 Appendices 26
FNBE 0115/0815 I ITB I Charity Drive Report 2

1. Executive Summary
SHAKEUP is as brand that we, students of Introduction to Business created for a
Charity Drive Event in Taylor’s University Lakeside Campus (TULC) From 1st to 4th
December 2015. Started of by forming groups with 4 to 5 members, our group were made
up of Kok Xuan Ying, Cham Zheng Chee, Chin Shee Wei, Fong Kah Yan and Lee Lin Hui.
Then, we decided on selling food and beverages that are convenient for the customers
(grab-and-go style).
We have chosen to sell Pasta Shaker, Ribena Sprite (Berrysparkle), Sunquick
Sprite (Sunburst) and grape yogurt (Grapeswirl). Pasta Shaker which is a combination of
salad and pasta and grape yogurt were both healthy and perfect for customers who seek
for healthiness in their food. As for the drinks, drinks that are refreshing and rejuvenating
such as ribena sprite and sunquick sprite were what we have chosen for our customers.
Our goal is to raise a total of RM2500 through sponsorships, product sales and
donations. Therefore, we approached a few sponsors and obtained sponsorships worth
RM 1000. During the whole charity drive event, we reached the targeted sales revenue
with RM 819.70 and obtained RM 1021.75 donations from those who supported us
throughout the week.
The Charity Organization that we have chosen to support is Persatuan Penjagaan
Kanak-Kanak Cacat Klang, Selangor (PPKKCKS). It is a happy multi-racial home that is
currently taking care of over 80 handicapped children ranging from 3 months to 26 years
old with disabilities such as Down Syndrome, Autism, Blindness, Deafness, Muteness,
Mental Retardation, and others. All profit earned were then donated to them to lend a
helping hand to these children.

2. Objectives
2.1 Donation to Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor
(PPKKCKS)
Details of charity organisation to receive the profits from Charity Drive Week :
Charity of Choice : Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor
Adress : No,4 Lorong Bunga Raya,
Kampung Raja Uda,
42000 Port Klang,
Selangor Darul Ehsan.
Contact Number : +60 3 3165 4312 / +60 3 3165 4475
Fax : +60 3 3165 5616
E-mail Address : ppkkcks@gmail.com
Webpage : http://www.ppkkck.org/cu.html
Person-in-charge : Mr Morgun A/L Nadesan (Founder / Chairman)
Contact Number : +60 12 391 5893
The reason for donating our profit to PPKKCKS is to fund the children for their therapy
sessions and also their living expenses as PPKKCKS is a non-profit organisation and all of
their cost were only supported by donations from people.

2.2 Professional and Personal Quantifiable Objectives
Professional objectives :
i. Profit of RM 2500.00 and above through sponsorship, product sales and donations
within a week.
ii. Target donation of RM 600.00 and above.
iii. Target sales unit : 400 cups of Pasta Shaker
60 cups of Berrysparkle
40 cups of Sunburst
50 cups of Grapeswirl
Personal Objectives :
i. To produce a concrete formal business plan.
ii. To learn and obtain skills required in managing a business (e.g. marketing
technique, accounting skills, planning etc.)
iii. To gain memorable experience and memory.
Video link : https://youtu.be/Pcd8L4QkaJY

3. Target Market
3.1 Customers and Their Backgrounds
University Students :
SHAKEUP primary customers would be university students of Taylor’s University Lakeside
Campus (TULC). Majority students of TULC would be more willing to spend although our
products are sold above market price as TULC is a private institution where most students
came from middle to upper income household (household income ≥ RM 5000). This target
group would be willing to pay a higher price when informed that all profit earned will be
donated for charity purposes.
Family and Friends :
Family and friends are SHAKEUP secondary targeted customers. This customer base has
a great advantage as they can be easily convinced into purchasing large amounts of our
products without being too particular on the price and quality. The need for marketing were
also barely needed as they were willing to spend as an effort to aid us and the charity
home during the event.
University Staffs and Lecturers :
SHAKEUP tertiary customers would be the staffs and lecturers in TULC. These group of
customers have their own source of income and are willing to spend more compared to
students if they find it reasonable, meaningful and worthy.

3.2 Customers’ Wants and Needs
SHAKEUP customers’ wants and needs are diverse. The following informations were
derived from the type of customer presented in 3.1 (Customers and their background).
Students, who are the primary customers generally prefer fast-food and grab-and-go.
SHAKEUP products caters extremely well to this target demographic as all our products
prioritise convenience and are all packed in cups that can be grabbed within a few
seconds.
The one thing that SHAKEUP secondary customers want is, to support us. Majority of
them helped us out as an obligation as family and friends knowing the fact that we are
conducting this charity drive for a good cause.
Staffs and leturers seek for healthy food as they have already reached a stage where they
pay attention to their well-being through consumption of food and exercising. Thus, Pasta
Shaker and Grapeswirl (fruits) are great options for them to stay fit and at the same time
doing some good deeds by donating.
3.3 Customers’ Spending Power
The following informations were derived from the informations presented in 3.1
(Customers and their background).
Students spending power highly dependent on their parent’s income bracket. However,
despite the fact that they depend on their parents, majority of them were allowed to spend
up to RM10 per meal (based on an informal oral surveys done among peers).
For SHAKEUP secondary customers, their spending power depend on how strong their
relationship is to us regardless of their income. The closer the ties between the customer
with us, the more willing they are to spend. For instance, a distant friend would not spend
as much as a close family members.
SHAKEUP tertiery customers’ spending power varies from low spending power (janitors) to
extremely high spending power (lecturers and staff). The lower income group would be
willing to spend RM5 at most (but rarely) while the higher income group would be willing to
spend to spend an average of RM10 and above.

4. Competition Analysis
A full analysis of our 2 main competitors, Tiffin Deli Bar which is a well-established grab-
and-go stall in TULC and Prem’s group, another group involved in the same event as us
and is located right beside SHAKEUP.
Competitors
Comparative
information
Tiffin Deli Bar Prem’s Group
Similar products Salad Pasta Tomato Pasta
Strengths - Has loyal customers
- Moderate portion
- Authentic taste
- Cheaper price
- Strategic location (the nearest
booth from classrooms)
- Pasta freshly served and
warm
Vulnerabilities - Slightly higher price
- Limited pasta flavour
- Less attractive
packaging
- Lack of one-to-one promotion
towards passers-by
- Weak product packaging
- Lack of innovation in terms of
pasta flavour

5. Product and Packaging
5.1 Products
SHAKEUP offer four products in total with Pasta Shaker being the signature product
accompanied by Berrysparkle (Ribena Sprite), Sunburst (Sunquick Sprite) and Grapeswirl
(grape yogurt). Every SHAKEUP products were prepared using high quality ingredients to
provide rich and delicious flavours to customers and customers are given a freedom to
customise their own SHAKEUP product with various flavours, dressings, etc. Customers
will be the one who decide what flavour they truly desire.
5.1.1 Pasta Shaker
Pasta Shaker is a combination of fresh salads (various vegetables) and pasta, with the
flavour of customers’ choice (chicken, tuna or vege) and their favourite dressings
(thousand island, black pepper, sesame, spicy, cheesy, caesar or honey lemon).
Customers are allowed to customised their own Pasta Shaker according to their
preferences and Pasta Shaker is one of its kind as it engages with the customers where
they are required to shake it, blending every ingredients together to enjoy the meal to its
fullest.

5.1.2 Berrysparkle (Ribena Sprite)
Berrysparkle is a combination of Ribena Cordial
and Sprite to produce a refreshing and cooling
beverage perfect for a hot day. Customers are
allowed to customise their own Berrysparkle in
terms of the sweetness and the amount of ice for
their drinks.
5.1.3 Sunburst (Sunquick Sprite)
Sunburst is a combination of Sunquick Orange
Cordial and Sprite to produce a rejuvenating
beverage for customers. Customers are allowed to
customise their own Sunburst in terms of the
sweetness and the amount of ice for their drinks.

5.1.4 Grapeswirl (grape yogurt)
Grapeswirl is a combination of fresh grapes and
plain yogurt (with no additional sugar) to produce a
healthy grape yogurt that suits the taste of grapes
and yogurt lover. Customers are allowed to decide
on their own whether to pour the yogurt in and
shake it or dip the grapes into the yogurt based on
their preferences. Some customers that do not like
yogurts can choose to not consume the grapes with
yogurt too.
5.2 Packaging
All SHAKEUP products were packaged in plastic cups to allow customers to clearly see
the ingredients as well as its freshness. Plastic cups also make it pleasant to the eyes
where the natural colours of the ingredients can be clearly seen as they were striking and
attractive. Plastic cups also make the products appear convenient as it is portable and can
be grabbed easily. SHAKEUP stickers with minimal design and a little twist of christmas
captivate customers heart as it brings out the festive excitement that everyone awaits, it
were sticked on every cups to ease customers to recognise our product too.
Video link : https://youtu.be/D5N2dOGRnLM

6. Pricing
The prices of SHAKEUP product are constant, with no discounts given to bulk orders.
Pricing determined were as stated in the table below :
As stated in the table, our pricing is definitely reasonable although the cost price of our
products is slightly higher than normal due to the quality of the ingredients we are using.
SHAKEUP product utilises shaking mechanism to engage with customers as customers
are required to shake their meal to enjoy it to the fullest. This product design is attractive to
customers as it is unique and fun so customers are willing to spend on SHAKEUP product
although it might appear expensive at first. Pasta Shaker is SHAKEUP signature product
and is selling at the fastest speed among every SHAKEUP product.
Although our products sell well during the first two days, we faced some difficulties on the
third day where our sales dropped. As a result, we came up with a stronger promotional
strategy, where all of our group members enthusiastically promote our product one-to-one
to our customers to ensure that customers understand about our products, the charity
organisation we are supporting, etc.
Product
Items Pasta Shaker Berrysparkle Sunburst Grapeswirl
Selling price
per unit (RM)
8.00 4.00 4.00 8.00
Cost price per
unit (RM)
5.40 2.00 2.00 6.90

7. Promotion
7.1 Main Marketing Message
During Charity Drive event, our group’s marketing message was straightforward and clear
as we approached each customers that passes by personally and told them that “we are
selling pasta shaker for charity” and the same applies to other products as well. We also
emphasize that all profit will be donated to PPKKCKS which is a home that take care of
disabled children.
7.2 Promotional Strategies and Tools
Our group took advantage of various strategies and tools to promote SHAKEUP products
such as practising consultative approach towards customers, getting feedbacks from
customers, posters and social media.
7.2.1 Consultative Approach
Our group practises consultative approach towards customers and strongly against hard-
selling our products to customers. We present ourselves as salespersons that listen to the
customers need and would never forced a customer to buy our products if they reject us.
An obligation of saying a warm “hello” and “thank you” to every customers were made
regardless of them purchasing our product or not.

7.2.2 Feedbacks from Customers
This is one of the most effective way of promoting SHAKEUP product as some of our
customers helped us to promote on their personal social media such as Snapchat. Some
of them promoted to their friends through verbal messages thus, contributing to the
increase in SHAKEUP sales as more people recognise and form interest towards
SHAKEUP products.

7.2.3 Posters
A2 poster with menu to allow passers-by to glance through the products that we are
selling. The information regarding all profit earned will be donated to PPKKCKS attracted a
lot of customers to proactively approach us.
A3 poster with A3 poster
informations to remind
about PPKKCKS, customers
the charity to recycle
organisation that their plastic
we are supporting cups after
using the profit using it.
earned through
this Charity Drive
Event.

7.2.3 Social Media
Official Facebook page (https://www.facebook.com/shakeup1215/timeline)
Official Facebook page for SHAKEUP was created to promote SHAKEUP online to public
before Charity Drive Week. Pre-sales promotion were also offered through this page for
online pre-orders on the 26th of November 2015.
Pre-sales promotion event :
‘One Day Treat’

Instagram Wechat
Pictures and posts were also posted on Instagram and Wechat to increase publicity
through social media.
Video link : https://youtu.be/gy-XQoq7LHc

8. Sponsors
The sponsors that we have approached includes :
i. SpectraBINA (M) Sdn. Bhd.
ii. ECO Group International Sdn. Bhd.
Both sponsors were approached individually whereas they sponsored SHAKEUP as
corporate entities. Both sponsors were obtained by Fong Kah Yan as she was put in-
charged for sponsorship matter. She targeted these two sponsors as she know them
personally and they are financially generous when it comes to doing charity to help those
who are unfortunate. Both sponsors sponsored SHAKEUP RM 500.00 which adds up to a
total of RM 1000.00 in the form of cheques.
Phone calls were made at first, followed by face-to-face meetings with the person-in-
charge. Sponsorship letters were also presented during the official meetings when they
agree to sponsor our business.

9. Distribution
Pasta Shaker were bought readily-made from their main kitchen in Seri Kembangan. One
of our group member, Lee Lin Hui were in-charged to pick up our daily reserved orders
and send it to TULC. All Pasta Shaker will be sent to TULC before the sales starts to
ensure smooth business operation. Ribbon, Sunquick, Sprite and other ingredients were
obtained from Tesco and Giant as the price are cheaper compared to other shopping
markets. Grapes supply were obtained from Selayang as they charge lower price for better
quality fruits.
During Charity Drive week, our group distributed ourselves into 3:2 team as we have five
members in total. Three members were in-charged of promoting the products while the
other two members, one being the cashier and another being responsible for the
preparation of drinks. Thus, customers can be served within minutes without any delay.
We managed to reach out to an average of 50 customers daily through this job distribution.
SHAKEUP products were attractively displayed on the booth and at an interval of a few
hours, two members will walk around the campus to promote our product as well as
collecting donations for PPKKCKS.
Other than that, customers who are interested could place their order through Whatsapp,
phone calls and social media too. These ways make it much easier for customers to make
their purchase with SHAKEUP.

10. Green Measures
All SHAKEUP products are edible so environmental waste produced were relatively low.
With the exception of the packaging, the plastic cups (that could be reused and recycled),
everything else is environmentally-friendly.
Our ingredients were obtained in bulk too so repeated trips were avoided. As majority
distribution is done by foot (throughout campus) the carbon footprint is low too.
We also opted to use ice box instead of fridge to keep the ice needed for drinks and to chill
the grapes. Therefore, electricity is not consumed as all our products were ready-made
(except for drinks) and does not require any machinery to produce it.
Last but not least, serviette and plastics bag were only provided upon request to reduce
the usage and wastage of it.
A3 poster were made to remind customers to recycle their
plastic cups (shaker) after use.

11. Human Resource Planning
Organizational structure and job delegation chart :
We had organized ourselves, assigned roles and distributed tasks among ourselves to
ensure that work is done efficiently during Charity Drive week.
i. Director
The whole team was led by Kok Xuan Ying, who looked over the whole process of
this project, ensuring everyone to work together towards the same objective and
goal.
ii. Sales Executives
Every members participated in the sales of SHAKEUP product and everyone were
present during the whole week to tend the booth. Cham Zheng Chee and Chin
Shee Wei are mainly in-charged of the sales team as they are responsible to
promote SHAKEUP products to the public and advertising through social media.
Director
(Kok Xuan Ying)
Sales Executives
(Cham Zheng Chee)
(Chin Shee Wei)
Product Managers
(Lee Lin Hui)
(Fong Kah Yan)
(Cham Zheng Chee)
(Chin Shee Wei)
(Kok Xuan Ying)
Accountant and
Finance Manager
(Kok Xuan Ying)
(Lee Lin Hui)
Documentation and
Report
(Kok Xuan Ying)
(Cham Zheng Chee)
(Chin Shee Wei)
(Fong Kah Yan)
(Lee Lin Hui)

iii. Product Manager
Led by Lee Lin Hui and Fong Kah Yan, everyone contributed greatly in the
preparation of food and beverages for customers. Lee Lin Hui was assigned to
collect our daily Pasta Shaker order while Fong Kah Yan was in-charged to buy the
grapes supply needed to produce Grapeswirl and delivering our products to
customers who ordered in bulk.
iv. Accountant and Finance Manager
Kok Xuan Ying was responsible for all the transaction process and monetary issues.
Cost of ingredients, targeted profit etc. were handled by her with the aid of Lee Lin
Hui to record all the transactions made.
v. Documentation and Report Team
All photos and videos were documented by Cham Zheng Chee, Chin Shee Wei and
Kok Xuan Ying to aid in promoting SHAKEUP through social media and for report
purposes. The final report were prepared by all members in the team.

12. Evaluation of Results
12.1 Income Statement (Profit & Loss Report) - SHAKEUP Charity Drive Event

12.2 Personal Thoughts
In our opinion, we have learned a lot from this project. Business is an entity which is
carried out in our daily lives. Looking at different businesses such a restaurants, product
sales, and others, it looks easy to manage however in reality, it is not. The most important
thing in business is choosing the right product for sales. For SHAKEUP, our main product
was pasta shaker, the sales of it was average but the profit was relatively low as we
purchased the product at a considerably high price but could not sell it with price that are
too high because it would tighten our sales market. Looking at products from other groups
such as Fruit Twister’s jelly, the cost of their product is very low resulting them to gain
more than 100% of profit. As for us, the profit made is only around 40%. This is why
choosing the right product will ensure us on the right track. Although we have realized this
problem in the very beginning when we were choosing the product, we have never looked
at the downside where we might not have good sales. We believed that our product would
be able to make it. Not only that, we did not do a thorough market analysis through
surveys. If we had been more hardworking and carried out a beforehand market analysis,
we would have understood our customers better and would have made a better product
decision based on the analysis outcome. This way we would have a clear mind state on
our targeted customers for the products we are selling. However, in reality the outcome
was very different from our expectation. This is why our product choice was not the most
ideal product to be sold.
In the beginning of the project, the biggest mistake that we have made was not having a
back-up plan. Not having a back-up plan causes us to sell the same product throughout
the whole week knowing the weaknesses. We were too over confident with our pasta
shaker sales because we thought that if it was popular among our classmates, it would be
popular among customers too. However, we were proved wrong. It was very different in
reality where we were facing strangers instead of those who are close to ourselves. We
discovered that our sales was not as good as the week before charity drive. Although we
have tried heavy promotion and giving out testers to potential customers but it did not work
out well. Since we only had this plan of selling pasta shaker, which is our main product,
and other minor products such as grape yogurt and drinks, we did not try other
approaches in product sales. After the charity drive was completed, we sat down and
thought about our problems and realized that we should have had a back up plan just in
case our sales did not reach the target. Even if we managed to merely reach our target, it

was very difficult for us. Therefore, we have concluded that having a back up plan might
allow us to improve our sales and profit.
Finally, in every group project, it is known that communication among members is the key
factor in succeeding. We worked well with each other during the sales where we were at
the booth selling products together, preparing and convincing customers to visit our booth.
We were very satisfied with our group work because everyone gave their opinions during
discussions and we cooperated very well with each other. For us, understanding each
member’s opinions is the most important because this will clear up any sort of
misunderstandings between ourselves. With such misunderstandings cleared, we will not
have problem when it comes to planning because we are clear of our project main aim.
This increases the efficiency of our group and we were able to finish planning within a
short time span. Due to the fact that we have completed our discussion early, we had time
to start preparing the products sold beforehand. This is the reason why we were not too
rushed on the first day of the business charity drive. We also had enough time to start pre-
sales the week before to increase our sales. All these tiny bits and pieces of events during
the charity drive is definitely the result of proper planning and good communication skills.
Video link : https://youtu.be/dRDS0XcH9rY

13. Appendices
i. Typhoid Vacination Injection Certificate and Receipt.

ii. Invoice received from supplier.
PASTA SHAKER RECIPE (002490496-A)
1894, Jalan SK 13/2, Taman Bukit Serdang, Seri Kembangan 43300 Selangor.
Tel: 012-631 1018 Email: eat.breakfast.kl@gmail.com Facebook & Instagram: Pasta Shaker
Pasta ShakerREDEFINING BREAKFAST
INVOICE
Att:
______________________________________
______________________________________
______________________________________
______________________________________
No Description Qty
Unit
Price
(RM)
Sub-Total
1
2
3
4
5
6
7
26/11/2015: Pasta Shaker (Mixed Pasta) with dressing
28
65
50
65
90
61
50
5.00
5.00
5.00
5.00
5.00
5.00
5.00
140.00
325.00
250.00
325.00
450.00
305.00
250.00
Total 2045.00
Less Deposit 0.00
Balance 2045.00
Prepared By Received By
_____________________ ___________________________
PEIQI CHANG (COMPANY CHOP & SIGN)
IC No: 880908-56-5828
Inv No : INV1512/023
Date : 6/12/2015
Sales Person : Peiqi 012-6311018
Deliver By : Peiqi

iii. Cheque received from sponsors.

iv. Donation to PPKKCKS (cash) in envelope.
v. Official receipt received from PPKKCKS.
vi. Charity organisation permission letter.
vii. Sponsorship letter.
viii. Collected receipts from purchases.
ix. Receipt book used during charity drive
(All appendices were attached in an envelope)

Charity drive report 2

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