Ahmed Aman Yousoof.
Overview of selected industry
1st Manufacturer: Tajma ceramics in
Monno Ceramic Industries,
Shinepukur Ceramic Industries,
Bengal Fine Ceramic Industries,
Standard Ceramic Industries and
Peoples Ceramic Industries.
Estimated growth of 80% in next 2 years.
Tk 219 crore
Tk 270 crore
Tk 235 crore
Tk 273 crore
More than Tk 3,000 crore has so far been
invested in the sector from home and abroad.
Around 20 percent annual growth rate.
RAK Ceramics (Bangladesh) Ltd, a UAE-based
company (2003), now grabs one-fourth of the
domestic market share producing 6.0 million SQM
of tiles every year.
According to the industry people, sales of the
locally produced tiles did not go down even in the
past two years, the worst time for the country's
Future outlook and trends
Floor tile( Homogeneous)
RAK ceramics.(polished tile)
Akij ceramics( New rising company).
Fu wang ceramics.
Description of venture
Size of business:
Initial investment around 3.5 billion BDT.
Tile: 816000 units(yearly)
Sanitary ware: 82000 units.
What is Customer’s need?
durable ceramic wares.
cheap price that fulfils their specific needs.
New and innovative designs.
How that can be fulfilled?
producing enough units.
decreasing the operating costs.
Abell’s framework( Cont.)
How my organization can fulfill the need?
Going for huge production.
Getting out from the traditional approach: Shapes
Selling in lowest possible cost.
Political, legal and environmental
Vulnerable one with the first two years of a
democratic government deemed stable.
The political unrest is creating Hortals,
Stability of Govt.
Anti trust regulations: Still not any.
Tax laws: Raw materials: 7.5-15%.
Special incentives: LDC.
Political, legal and environmental
Foreign trade regulations:
Laws on hiring and promotion.
Environmental protection laws:
Poor drainage system.
Embargo on cutting hills.
Rate of family formation.
Growth rate of population:1.566%
Regional shift of people.
Life expectancy and death rates
Excellent designs and patterns.
Unique ambience patterns.
Investment on R&D sector: 5% of NET Income.
Specially printed tiles.
Circle shaped and huge sized tiles.
Material used for innovative production:
New red high efficiency mud.
Imported raw materials like soda feldspar, potash
feldspar, clays from India, Indonesia, Malaysia, and
Thailand. Fritz & glazes from Spain & other European
Testing: A laboratory of highest standards.
Creativity over another potential
Spread of housing Business.
Political unrest of the country.
Lack of pressure in Gas.
Yearly growth of 6.0% in Bangladesh
and a whole growth of 800% In the
Less competitors( Most of the ceramic
industries produce tableware)
Market leaders are mainly focusing on
Powerful competitors are already penetrating the
New rising companies: Akij Ceramics.
Production process is long.
High efficiency red mud( By product can be used as 53%
Homogenous tiles( Only glazed): 48 Tk per
Roof tiles ( Only Glazed): 48 Tk per square
Wall tiles ( Only Glazed): 48 Tk per square
Basins: 2500TK per Piece.
Distribution through distributors.
There will be two type of distribution.
Promotional activities for our final customers:
Promotional activities regarding our dealers:
Trade shows and exhibits
Form of ownership:
It is now a limited company.
Each one of us will invest 26.25 crore and the
distribution of profit will be equal.
Any 1 of our parents as the chairman.
Planning of the company bringing in DSE.(49%).
Roles and responsibilities of partners
Yakin reza: Vice president(Finance).
Mahbub Muctadir: Vice president(HR).
Mohammad Sahedul Hoque: Vice president
( Marketing and sales).
Ahmed Aman Yousoof: Vice president
Assessment of risk
Weaknesses of Business:
Lack of domestic suppliers.
Misallocations of funds.
Low priced tiles in some other companies.
Loan from IFIC bank in 2019 for 2nd plant.
Every partner has their nominee to perform in
case of their absence.
In case of sudden decrease in demand: Tiles
Storage of raw materials: 2 years.
Sources and applications of
1. Agrani bank loan. (130 Crore). Based on factory
2. IFIC Bank.
3. Our own funds.
A big investment in this field of production, is on the way.
This ceramic industry emits less waste and the by products
are highly usable.
This industry needs enough manufacturers to get a perfect
Traditional designs are about to extinct.
To, setup an industry of average capacity, it may take 100
crore. But the return is much higher.
There are not too many competitors and also, this is not a
So maybe, this will be the right
time to setup a factory.