1. Curriculum Vitae Louis Luyt
Suite 47, Private Bag X0001, Ballito, South Africa, 4420 (Cell) +27 (0) 82 780 9021
E-Mail: Louisjnr@Luyt.co.za
CAREER
OBJECTIVE
To establish myself in a dynamic environment where my extensive expertise in strategic
marketing and operational management can be fully utilized.
DATE OF BIRTH
1968 Johannesburg
MARITAL STATUS
1997 Married (Two Children)
EDUCATION
1986 Linden High School
Matric
1991 Rand Afrikaans University
Degree: BA
Majors: Law and Political Science
1993 Rand Afrikaans University
Degree: B Comm
Majors: Law and Business Management
ADDITIONAL
COMPETENCIES
Computer Literacy 1. Windows
2. MS Word/MS Office
3. WordPerfect
4. MS Outlook
5. Excel
CAREER
PROGRESSION
2001 - Current LLG International (Pty) Ltd: Director and Consultant
1994 - 2000 Ellis Park Stadium (Pty) Ltd: Marketing Director
Previous Positions
• General Manager (1996)
• Operations Manager (1995)
• Marketing Consultant (1994)
References Available on Request
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2. Curriculum Vitae Louis Luyt
Suite 47, Private Bag X0001, Ballito, South Africa, 4420 (Cell) +27 (0) 82 780 9021
E-Mail: Louisjnr@Luyt.co.za
SKILLS
BASE
Business Management • Full bottom-line responsibility for the commercial viability
and growth of the business unit
• This included financial management, cost and budgetary
control, administration, staff management, sales and
marketing, operations and logistics.
• Analysis of financial statements and regular monthly
reporting.
Marketing • Identification and development of new markets.
• Increasing market share through identification of new
niches, new applications, new products.
• Market research and competitor intelligence.
• Full tendering process, including writing of proposals,
costings and motivations.
• Project management and supervising the
implementation of systems.
• Comprehensive above and below the line advertising
experience coupled with extensive promotional
background.
• Providing meaningful input into product development.
• Controlling and growing the existing client base.
• Client education, liaison and resolving queries.
Business Turnaround • Designing and implementing detailed business and
strategic plans.
• Regular evaluation and adjustment of the strategic
direction.
• Implementation of infrastructure, systems, administrative
procedures and financial controls, recruitment of staff,
establishment of facilities.
• Actual marketing of the product/service.
Soft Skill • Entrepreneurial lateral thinker open to contribution of
others – delegator and able mentor.
• Outstanding communicator with interpersonal
effectiveness – well proven boardroom presentation
skills.
• Skilled networker and gatherer of market intelligence.
• Consumer marketing specialist – powerful brand builder.
• Successful in initiating approaches, opening doors and
developing strong key account relationships.
• Used to marshalling internal resources, building and
leading a dedicated support team.
• Excellent people management and leadership abilities;
utilisation of participative, results-orientated
management style.
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3. Curriculum Vitae Louis Luyt
Suite 47, Private Bag X0001, Ballito, South Africa, 4420 (Cell) +27 (0) 82 780 9021
E-Mail: Louisjnr@Luyt.co.za
ACHIEVEMENTS
Ellis Park Stadium • In 1995, I was requested by the SARFU-elected
tournament director of the Rugby World Cup to assist
him with the operations and logistics related to the
event, which attracted over one million spectators and
was broadcast to over two billion televisions viewers.
• Successfully developed, co-ordinated and managed the
marketing, promotions and operations of the following
events:
 Concerts including Midnight Oil, Sting,
Roxette, Phil Collins, Rolling Stones, Luther
Vandross, Janet Jackson.
 Soccer including Local PSL matches,
Rothmans Cup Challenge, Nike Brazil World
Tour Match, Nelson Mandela Challenge, FIFA
Invitational Match.
 Rugby including M-Net Night Series Matches,
Bankfin Currie Cup Matches, 1995 World
Cup Rugby Matches, Tri-nations test
matches, Rugby Super 12 Series.
• Successfully sourced, negotiated and managed
sponsorship agreements for the Golden Lions Rugby
Union and the South African Rugby Football Union. I
concluded major and supplier sponsorships with various
reputable entities including Mercedes Benz, Xerox, Mr
Price, SAA, SAB, SuperSport, Energade, Nokia, GSM,
Hallmark Motors, Canterbury Clothing, Citizen, Southern
Sun, Nike SA and Nike International.
• As part of the executive management team, I was
involved in establishing a financially profitable group
within the sporting, entertainment and venue
management sector, with turnover in excess of R60M
per annum and a growth in profit from R13M in 1995
(excluding the Rugby World Cup) to R20M in 1999.
• Devised highly successful multimedia marketing and
advertising strategies as part of a restructuring process,
to align with changing socio-political and cultural
development.
LLG International (Pty) Ltd • Established Ballito Manor Luxury Boutique Hotel on
KZN North Coast in 2002.
• Appointed as Project Director in 2005 to redevelop
Ballito Manor Boutique Hotel to an Exclusive Luxury
Apartment Complex with a total sales value of R326
million.
• Successfully established and launched Louis Luyt
Breweries as Micro Brewery facility in KZN.
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