Marion Lamar Elledge is a business consultant and co-founder of ECO-DOGS CORP. based in Mobile, Alabama. He has over 25 years of experience in marketing, project management, and strategic planning. Previously he held several leadership roles such as Executive Vice President at the International Digital Enterprise Alliance where he increased revenues and expanded global partnerships. He is skilled in areas like sales, training, and complex negotiations.
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Marion Elledge Final Resume 8 26 11
1. MARION LAMAR ELLEDGE
109 South Georgia Avenue ~ Mobile, Alabama 36604
251.463.9232 ~ marion_elledge@comcast.net
BUSINESS CONSULTANT
Proven leader with extensive experience prompting revenue growth and organizational expansion.
Skilled manager with track record in strategic, innovative methodologies for international project
management, forging on-going global alliances, and initiating new programs for fiscal sustainability.
Recognized for meeting and exceeding business goals and objectives. Committed to improved
processes and quality customer service. Dedicated to thorough budget and financial management.
Adept at consistent cross-functional communication with internal and external partners.
Areas of Expertise:
• Project Management • Sales • Training
• Marketing Management • Public Relations • Dispute Mitigation
• Global Event Development • Complex Negotiations • Strategic Planning
• Administrative Management • Organizational Planning • Budget Development
“Marion is extremely ambitious, creative and organized. He introduced numerous projects and events to
increase revenues. He was continually looking for ways to cut costs, improve efficiencies and customer service.
He maintained a high level of respect from staff and IT industry leaders around the world.”
Pam Gennusa, Former Chair, IDEAlliance Board of Directors
SELECTED CAREER HIGHLIGHTS
Significantly increased Dauphin Realty’s online presence by initiating social media marketing strategies for
agents and expanded marketing efforts through creation of personal and corporate real estate blogs.
Increased revenues by $2M by partnering with industry leaders across government, pharmaceutical,
aerospace, and health sectors creating industry standards and programs garnering global acceptance.
Generated $100K in additional revenue by proposing and implementing new cost-cutting procedures,
integrated marketing processes and slim-lined program logistics with no impact on quality of end product.
Served on executive committee to evaluate staffing and perform downsizing and staff reassignments while
reducing expenditures by more than 35% in less than six months.
Cut promotional expenses 60% within first year of establishing a targeted email and web marketing campaign.
Bolstered revenue by up to $1M per year by launching trade shows in conjunction with events.
PROFESSIONAL EXPERIENCE
Co-Founder & President, ECO-DOGS CORP., Mobile, AL 2010 – Present
• Managing all aspects of startup, web-based retail business including performing comparative analysis of
e-commerce platforms and managing technical support and design of site.
• Researching eco-friendly pet products and grain free foods, their product development and manufacturing,
and initiated contact and negotiation with distributors and suppliers for initial stock orders and inventory.
• Managing all aspects of sales and marketing; providing interviews for television, magazines, and newspaper
articles; writing press releases, blog content and information data for web pages.
• Providing limited Search Engine Optimization (SEO) assistance, meta-tagging and site analysis and
maintaining social network integration.
• Handling logistics and distribution.
Marketing Consultant / Realtor / Trainer, DAUPHIN REALTY, Mobile, AL 2007 – 2010
• Worked with staff in redesign of corporate web site, maintained corporate real estate blog and trained
realtors in new web technologies, social networking techniques and integrated marketing applications.
• Volunteered for numerous community non-profit agency roles and attended regular civic meetings and
events for corporate and personal visibility.
• Retained proficient real estate and marketing knowledge by regularly attending continuing education and
technology seminars.
• Communicated regularly with potential buyers and sellers.
• Consulted on integrated marketing strategies.
2. MARION LAMAR ELLEDGE – PAGE TWO
P R O F E S S I O N A L E X P E R I E N C E Continued
INTERNATIONAL DIGITAL ENTERPRISE ALLIANCE, Alexandria, VA 1990 – 2006
Program Management Consultant, 2006
• Performed strategic planning for forging industry alliances and public relations, provided industry analysis,
needs assessment and business development.
• Developed marketing plans for key programs to support organizational objectives, including developing web
content, creating targeted email lists and email promotional assets.
• Conducted comprehensive client training including program logistics and management.
Executive Vice President, 2005 – 2006
• Served on management team responsible for budget development and management, staff supervision, staff
reviews, customer service and monitoring efficiencies.
• Developed and implemented cohesive, strategic plans as member of management team guiding
organizational split, reorganization and strategic fiscal maintenance.
• Secured industry alliances with Fortune 500 corporations and non-profits, and increased public awareness of
program initiatives.
• Guided technical-training tutorials & seminars on publishing industry standards and emerging technologies.
• Led international events production from conception through logistical execution.
• Built sponsorship and fundraising programs driving substantial revenue growth.
• Delivered critical updates and status reports to Board of Directors.
• Devised and managed detailed production schedules.
• Crafted web content and managed marketing efforts.
Vice President of Information Technologies, 1996 – 2005
• Devised and implemented effective marketing and sales strategies to expand membership in alignment with
organizational objectives.
• Partnered with various industry leaders across government, pharmaceutical, aerospace, and health sectors
to create dynamic seminars and working sessions on revolutionary technologies and solutions.
• Managed and marketed events globally across 4 continents advancing the scope of organization’s goals and
customer base.
• While VP of Graphic Communications Association Research Institute (GCARI), expanded revenue by $2M+
in 2 years by allying with key industry membership groups such as Publishing Requirements for Information
Systems Management (PRISM) and Industry Content Exchange Group (ICE).
• Elevated division income from $500K to $3.5M in 5 years.
Director of Information Technologies, 1990 – 1996
• Spearheaded numerous programs, marketing and managed all phases of event planning, including venue
selection, logistics and vendor negotiations.
• Augmented organizational revenue by 25% in 2 years by establishing publications bookstore, an association
newsletter and emerging technologies training series.
• Accelerated organizational visibility by implementing new technology events including the Global XML
Conference Series and structuring strategic global partnerships with major corporations such as Adobe, IBM,
Microsoft, and Sun Microsystems.
EDUCATION
BS, Business Management / Psychology, University of South Carolina, Columbia, South Carolina
VOLUNTEER EXPERIENCE
Board of South Alabama Cares, Chair 2010, Co-Chair 2009
Bayou Bash Fundraiser Planning and Logistics Committee
All Saints Episcopal Vestry and Delegate to Diocesan Convention
Board of Directors of Old Dauphin Way Historical District
Look Up Mobile Fundraising Chair 2010, Co-Chair 2009
Dining with Friends Fundraiser Chair 2007