1. 1
CURRICULUM VITAE
PERSONAL INFORMATION
Name: Reem Mohammed Elhassan
Address: Alwaha, Block No 5, Omdurman, Sudan
Mobile Phone: +249 918666971 +249 912391416
Birth Date: 29 March, 1983
Gender: Female
Marital Status: Married
Email: Reem_Elhassan@yahoo.com
PERSONAL PROFILE
I am a professionally qualified researcher with 10 years’ experience in different research
areas, skilled analyst using different research programs and statistical packages, very willing
to learn and develop new skills.
CAREER OBJECTIVE
I am seeking employment that will make best use of my skills and allow me to develop them
further.
CERTIFICATES
B.Sc.: Statistics & Computer Science (Honour Degree)
University of Khartoum – Faculty of Mathematical Science July 2005
M.Sc.: Statistics Science
University of Khartoum – Faculty of Mathematical Science March 2010
Oracle Developer 11g
APTECH computer education-Professional series courses August 2013

2. 2
PROFESSIONAL EXPERIENCES
Research Executive September 2013 to Present
DAL Food Division| DAL Group Company – Strategy department -Research centre unit
Key Accountabilities:
Starting from attending client briefing to designing research proposal and service plan, to
briefing and supervising fieldwork, through analysis and interpretation of results and
preparing the final presentation of findings and communicating it to the client.
Data analyst May 2011 to Augest2013
Royal Care International Hospital (RCIH) – Quality and patient safety directorate
Key Accountabilities:
 Developing useful and insightful information from a variety of data sources to improve
the quality of service provided
 Produce hospital operational and medical KPIs (Key Performance Indicators)
 Produce monthly outpatient & inpatient satisfaction analysis
 Produce monthly incidents and complaints administrative analysis
 Medical records committee coordinator, Medical forms coordinator
 Participate in implementing JCI accreditation standards in RCIH
Statistical programmer March 2010 to May 2011
Central Bureau of Statistics – Computer and information department [Temporary job]
Key Accountabilities:
 Data processing assistant (entry, verification and validation) using (CSPro).
 Data analysis assistant using (SPSS, STATA).
Teaching Assistant collaborator November 2009 to May 2010
University of Khartoum – Faculty of Mathematical Science – Department of Statistics
Key Accountabilities:
Statistics tutor teaching tutorials of statistics and applied statistics (SPSS, STATA) to
undergraduate students.
Market Researcher and Analyst December 2006 to December2008
Key2market for management solutions Ltd., Khartoum – Sudan
Key Accountabilities:
 Conducting researches includes designing questionnaires or other methods of
collecting data, data collection process, recruitment of temporary staff, data entry
process and pay schemes.
 Analysing & identifying patterns in the data and prepare analytical reports.
 Prepare for promotional or other related marketing activity projects, setting
marketing strategies and supervise the field work flow
IT Assistant October 2005 – October 2006
Sudan Air Ways corp. Ltd, Khartoum - IT Department [National service]
Responsibilities:
 Assist in configuring new software systems, network, etc.
 Helping employees with IT issues, fixing hardware software problems.

3. 3
HANDLED PROJECTS
 DAL Group
- Sensory, Home Usage and Product Testing
- Lifestyle and consumption patterns
- Usage and Attitude(U&A)
- Customer Profiling & Modelling
- Customer satisfaction
- Triggers & Barriers
- Brand Health tracker
- Price elasticity
- Media monitoring reports
- Desk Researches
 Royal care International Hospital (RCIH)
- Patient satisfaction survey
- Time management survey
- KPIs reports
 Central Bureau of Statistics
- Fifth population and housing census
- Health Survey MICS4 (Multiple Indicator Cluster Survey)
- Poverty Survey NBHS (Sudan National Baseline Household Survey)
 Key2Market
Nestlé:
- Sales Availability Boost, Retail Audit
- Cooking Perception, Consumers’ perception, Competitive Study
- Promotion Activities, Sampling Campaign, Events, contests
Mobitel:
- Market research, Market Intelligent
- Promotional Material Delivery
Petronas Marketing Sudan:
- Customer Satisfaction Survey
- Price Competitive Study
Canar:
- CPE’s & Scratches distribution project
Savola:
- Oil Panel Test
- Focus group
Kamamal International Investment Co. Ltd:
- Sampling promotion

4. 4
PROFESSIONAL SKILLS
 Considerable knowledge in research programs (CSPro, QPS), and statistical packages
(SPSS, STATA, R).
 High level of using computer applications (Office package).
 Confident working independently or as part of a team.
 I have an active and dynamic approach to work and getting things done.
 Languages: Arabic (Mother Tongue), English (fluent).
PERSONAL ATTRIBUTES
 Accurate: Careful, precise.
 Ability to communicate clearly.
 Ability to regularly innovate and develop work practices.
 Intelligent, reliable and willing to learn.
 Self-confident, patient and hard worker.
 Driver licence.
REFEREES:
Mr. Sherif El-Sheikh
Consumer Insights Manager - DAL Food Division | DAL Group
Tel No: +249 912157627
Dr. Malik Abdo
Quality and patient safety director - Royal care International Hospital (RCIH)
Tel No: +249 912356977
Mr. Amin Daood
Head of Computer and information department - Central Bureau of Statistics – Sudan
Tel No: +249 122316121
Dr. Zakaria Mohamed Salih
Head of Statistics department - University of Khartoum – Faculty of Mathematical Science
Tel No: +249 927311324 Email:zakariya.mohammed@gmail.com
Mr. Elsaig Mizo
General Manager - Key2market for management solutions Ltd. Khartoum – Sudan
Tel No: +249 912391188 Tel No: +249 0123488838 Email: elsadigmizo@yahoo.com