1. Are you serious about growing your export business?
Global opportunities abound for mining supply and services
companies that have the tools and know-how to effectively
expand. Now there’s a program that’s been specifically
designed to help Northern Ontario companies such as yours to
capture their share of the worldwide market.
Exclusively for Northern Ontario-based mining supply and services companies,
we are pleased to announce an additional intake for our recently completed,
and highly successful, Strategic ‘One-on-One’ Export Marketing
Program. This program has been created to take advantage of global mining
opportunities and to ‘kick open the doors’ to new markets for the innovative
products and services that Northern Ontario mining supply and services
companies have to offer.
Working directly with an international export development advisor, this
program includes up to six months of customized ‘one-on-one’ consultation
whereby you will develop a range of marketing tools and strategies that
will teach firms how to diversify their client base outside of Northern
Ontario. Led by Jon Baird, Managing Director of the Canadian Association
of Mining Equipment and Services for Export (CAMESE), this program
features a customized, and confidential, two-day workshop with your senior
management team to:
4 Develop a corporate strategy that will serve to map your export
development strategy
4 Select and effectively use the appropriate marketing tools for export
4 Develop and implement an international marketing plan
Take advantage of the mining
sector’s enormous export potential
Strategic ‘One-on-One’
Export Marketing Program
Spring 2014 Session – Northeastern Ontario
www.investnorthernontario.com
Quick Fact
More than half of all mining
supply and services firms
see accessing new markets,
both internationally and
domestically outside of
Northern Ontario, as a top
priority for growth.
For additional information,
please contact:
Scott Rennie, Project Manager
Tel: 705-674-4455, ext.4403
scott.rennie@sudbury.ca
or
Kaitlyn Dunn, Project Coordinator
Tel: 705-674-4455 ext.4455
kaitlyn.dunn@sudbury.ca
Diversify. Expand. Succeed.
If you do not have an export marketing strategy or would like to take your
existing strategy to the next level, we encourage you to submit your
application and secure one of only five available company spots for the
upcoming session. If you are interested in an upcoming intake in Northeastern
Ontario, please contact us so we can provide you with updated information.
Space is limited—register today!
Please note that each intake is limited to a maximum of five mining supply
and services companies. We are now accepting applications for the following
session:
Spring 2014 – Northeastern Ontario
Company strategy session will run approximately April 2014 to October 2014.
To find out more about the
Mining Supply and Services Export
Assistance program and to access
application forms, please visit
www.investnorthernontario.com
and follow the Northern Ontario
Exports link on the home page.

2. Strategic
‘One-on-One’ Export
Marketing Program
Strategic
‘One-on-One’ Export
Marketing Program
To further assist your organization in planning and selecting the right tools
towards developing and implementing your export marketing plan, individuals
in your firm responsible for marketing and sales will join their counterparts
from other mining supply and services firms for three, one-day marketing
seminars. Scheduled roughly three to four weeks apart, each seminar will
help your sales and marketing team develop the necessary competencies and
understanding of the critical tools needed to market and sell your products
and services internationally. The expertise and insights to be gained from
these seminars include:
4 Advancing from a ‘sales’ to a ‘sales and marketing’ organization
4 Creating your company’s unique brand signature
4 Deploying customer relationship management (CRM) to automate
business, sales and marketing processes
4 Selecting, motivating and controlling foreign sales representatives
4 Advertising and public relations for domestic and international mining
and industrial markets
4 Developing a web strategy for entering new markets and gaining global
recognition
4 Investing in a corporate culture that ‘creates’ sales for your company
4 Managing your international trade show presence for maximum results
4 Securing your intellectual property protection
4 Leveraging Export Development Canada (EDC) services as you expand
your international business
4 Creating an effective marketing mix
4 Conducting effective secondary market research – tips, tools and resources
The Strategic ‘One-on-One’ Export Marketing Program has been
designed to fit the varied needs of mining supply and services companies
looking to enhance their export potential. One unique feature of this program
is the ability to focus your export strategy development on both international
and domestic markets outside of Ontario. So, whether you are looking to
enter new mining supply and services markets for the first time, enhance
your existing international presence by exploring new opportunities, revisit
an existing export marketing strategy or more, this program is designed to
work with your company’s senior team to create a plan of action for export
initiatives.
As a scientist and engineer, Jon Baird
has been involved in international
marketing and selling to the
international mining industry for most
of the time since his graduation in
1964. This career has taken him to 71
countries in search of mining business
opportunities and taught him several
languages.
For most of his 28 years with
Scintrex Limited, Jon developed that
company’s marketing and selling
program that made the company a
first-choice in geophysical exploration
instrumentation around the world.
Since 1993 he has been Managing
Director of CAMESE, The Canadian
Association of Mining Equipment and
Services for Export, (CAMESE, www.
camese.org) a trade association existing
to support Canadian firms marketing
to the world mining industry.
Quick Fact
The Northern Ontario mining
supply and services sector is
a large, successful industrial
cluster comprised of more than
500 firms, employing over
23,000 northerners with a total
annual output value of $5.6
billion.
About the Program Leader
The Strategic ‘One-on-One’ Export Marketing Program is funded by
the Northern Ontario Heritage Fund Corporation, is proudly supported by
FedNor, and is being delivered by Ontario’s North Economic Development
Corporation. As such, the participation fee for companies is only $3,000.
Apply now for the next session
Given the unqualified success of the program to date, we are now accepting
applications for the next program intake.
Join these 38 leading Northern Ontario mining supply and services firms
who have already taken advantage of the program to strengthen their
international sales and global presence.
Quick Fact
63% of all mining supply
and services sector sales are
within Northern Ontario
and a high percentage of
firms rely on only one or two
important clients for the
majority of their sales.
“The Strategic Export Marketing Program
provided Maestro Mine Ventilation with
confirmation on many ideas and strategies
but also challenged our way of thinking
on others. Jon Baird was able to bring
out other possibilities given his extensive
experience in international mining
equipment trade. I would recommend the
program and Jon to any company that is
serious about exporting.”
Michael Gribbons, Vice President,
Marketing and Sales,
Maestro Mine Ventilation
“We feel that this consultation came at a
great time for us. It motivated us to put
our ideas and goals onto paper and create
a proper strategic and marketing plan that
could then be reviewed quarterly with all
our business owners.”
Ricky Lemieux, President,
Rock-Tech
“The benefit of participating in the
Strategic Export Marketing sessions is
invaluable. These sessions provided Trident
with the tools and focus necessary to
identify gaps and shortcomings in our
marketing strategy and, with the assistance
of available expertise, the knowledge to
create and implement a practical marketing
plan.”
Rene Fink, President,
Trident Mining Systems
What program participants are saying...
4 BESTECH Engineering
4 Miller Technology
4 Nordic Mine Technology
Inc.
4 Rock-Tech
4 Symboticware
Incorporated
4 Temiskaming Industrial
Mining Equipment Ltd.
4 Trident Group
4 Walden Equipment
4 BD Manufacturing
4 Synergy Controls
4 Rezplast Manufacturing
4 Mikro-Tek
4 HLS Hard-Line Solutions
4 Testmark Laboratories
4 Wabi Iron and Steel
4 Pneuma-Tool
4 Porcupine Engineering
Services
4 Mansour Mining
Technologies
4 Blue Heron Solutions
for Environmental
Management
4 TesMan Inc.
4 WipWare Inc.
4 Clarida Green Energy
Solutions
4 Industrial Fabrication
Inc.
4 Drillers Edge
4 Conveyors Plus
4 Porcupine Canvas
4 Henley Boats
4 Milman Industries Inc.
4 High Grade Controls
Corporation
4 NCS Technology
4 Jannatec Technologies
4 Hardrock Mining
Products Inc.
4 iRing Inc.
4 Media Environmental
Inc.
4 MPX Drilling Systems
4 Can-Blast Inc.
4 Clearlogic Consulting
Professionals
4 Nor-Arc