Some featured clients that we've worked on so far. Visit our website at www.storytellers.vn

3. Campaign Brief
• Objective:
• To create an excitement around the brand
by creating a strong product innovation
platform called REVEL to increase the
BRAND SALIENCE.
• Target Audience
• Primary Audience – Female 25-35 HCM/HN
• Secondary Audience – Female 18-25
HCM/HN - Female 18-35 Nationwide
• Timing: October – November 2013
3

4. Idea & Strategy
Photo Contest
to create trial
The idea
I’M A REVEL
Organize photo boot at 6 Levi’s stores.
Create awareness about this, call girls to
come, try the Revel, take photo, upload
to microsite, call for voting, and win.
Photo entries
What
How
KPI
Xmas Promo
to trigger sale
Build a groupon campaign. The more
people participate, the higher value
consumer get. Consumers pay
VND500,000 to get a up-to VND 1,5M
shopping voucher.
Number of
participant
4

5. Communication Channels
• Display banner
• Facebook ad
• Online PR
• Digital poster
• Elevator LCD
• Google ad
• Activation
Communication
Channels
I’m A Revel
microsite
• Photo Entries
• Participant of Groupon
• I’m A Revel Photo Contest
• Xmas Promo (groupon)
Convert
5

6. Results
I’m A Revel Contest
Xmas Promo Groupon
248 photo entries in 6
weeks
4,755 participants in 3
weeks
(proposed KPI: 222)
(proposed KPI: 3,728)
6

7. Other achieved KPIs
Online Banner
visitor
146% of
proposed KPI
Facebook Ad
click:
114%
(phase1),
585%
(phase 2)
Google
Adwords:
130%
(phase 1)
226%
(phase 2)
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8. Microsite I’m A Revel
LEVI’S I’M A REVEL contest
LEVI’S I’M A REVEL groupon
8

9. Digital Communication
Display Banner
Online PR
9

10. Digital Communication
Facebook Ad
Google Ad
SMS
10

11. Digital Poster & LCD
LCD (left) & Digital
poster (right) 11

12. Activation
PGs at stores and contestants
Flyer production
12

14. Client Brief
• P&G wants to develop
Facebook pages for their
brands to engage easily with
their consumers.
• Agency’s tasks is to develop
content strategy and
manage the pages.
• Time: 2 years (up to now)
14

15. Showcase: PANTENE VIETNAM
www.facebook.con/PanteneVietnam
15

16. Showcase: OLAY VIETNAM
www.facebook.con/OlayVietnam
16

17. Showcase: GILLETTE VIETNAM
www.facebook.con/GilletteVietnam
17

18. Showcase: PAMPERS VIETNAM
www.facebook.con/PampersVietnam
18

20. Client’s Brief
• Objective:
• To develop and increase
engagement on the current
Facebook fanpage for Edena
brand at
https://www.facebook.com/
Edena.VN. (From 2,000 fans)
• Target Audience:
• Women 25-40 living in
Vietnam
• Timing: 01 Jun – 31 Dec
2012 (7 months)
20

21. Communication Activities
Activities
What
Channels
Summer Promo 2012
Discount on bill
Fanpage
Weekly Crazy Sale
Special discount in a day of the
week
Fanpage, Facebook Ad, Google
Ad
Special Hour
Special discount in 1 hour in a
day of a week
Fanpage, Facebook Ad
Crazy Sale Christmas
Fanpage, Facebook Ad
Facebook application “Who’s
Edena’s friends”
Upload your photo taken with
Edena product, get gifts
Fanpage, Facebook Ad
Facebook application “Lucky
Draw”
Click “Play” on the game. Lucky Fanpage, Facebook Ad
numbers brought lucky gifts.
21

22. Some achieved numbers
STT
Activities
Result
1
Facebook application “Who’s Edena’s
friends”
120 participants
2
Facebook application “Lucky Draw”
1,273 users. In which, 186 winners
3
Adwords for Weekend Crazy Sale (2 times)
20,262 clicks
4
Email newsletter
Total email sent: 3,629 with average open rate at 6,13%
5
Facebook page
Total fans increase 600% and reached 13,892 fans.
6
Facebook ads
Total click: 88,664
CTR: 0,27%
22

23. Facebook Application
“Who’s Edena’s friends”
“Lucky Draw”
23

24. Email templates
24

25. Fanpage content got much interaction
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