1. Enhancing . Knowledge
TED SETU GHOSH
“Purpose of my
career is to express
my creativity to find
unique solutions to
the company’s
marketing difficulties
by developing &
implementing
Modern Marketing
Strategies”
Cell Phone
01741140748 II 01841140748
Email
ted.setu.ghosh@gmail.com
PROFILE
2. A Brand savvy person, prefers to spend my
time for Brand development whether the
task can be Brand Planning or Execution
through 360 degree campaign.
I want to be associated with the creation
of the powerful Brands that will be able to
create Cult followers in their respective
sectors.
I believe that Human being has all the
power to make this world an amazing place
for the generations next, so its our
responsibility to contribute the earth a
innovative creation.
ABOUT ME
2Ted Setu Ghosh
3. “Adding value in the
business with a simple
and effective Brand
Marketing Strategies
which may provides
competitive advantage to
achieve its business goal.”
CAREER OBJECTIVE
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4. To become a successful marketer by creating powerful brands
which will have tremendous impact to the society and the
country as well.
My Mission
1. Understanding market needs & customer requirements
2. Developing & implementing value driven marketing concept
3. Introducing trendy & demanding product brand for end user
4. Building a sustainable product & corporate brand
5. Ensuring continual growth to the company
My Vision
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5. Brands with vision can bring
amazing changes in human
lives. Brands are the things
which are involved with most
of human being in this planet
earth in every moment of our
lives, as for instance when the
day begins, starting from
brushing your teeth with your
Close-up specialized
toothpaste to setting the
alarm at the late night in your
Samsung Phone, so that you
will be able to start early for
the life's race in the next
morning. So BRAND matters !!
5Ted Setu Ghosh
6. MY VALUES
Professionalism
P
“I have high level
professionalism in
every steps in my
profession”
Relationship
R
“I maintain strong
ethical relationship
with internal &
external customer”
Integrity
I
“Honesty is the
most influential
values I have &
I believe in”
Dedication
D
“I’m ambitious
& self motivated
to add value to
corporate
development”
E
Enthusiasm
“I'm passionate
to discover new
avenue to
reach to the
corporate goal”
6Ted Setu Ghosh
11. Key Responsibilities
STAR Ceramics Limited PROFESSIONAL EXPERIENCES
Assistant Manager, Brand & Communication
April 2015 to Continuing
1. Identify, develop and evaluate marketing strategy of the brand based on company’s vision,
business objectives & market characteristics by analyzing the market, consumer, and competitive
information
2. Providing strategic input and direction for the brand by developing style, templates, and other
materials align with company’s vision, mission, and business objectives
3. Monitoring the delivery of the branding activities and recommending areas of improvement to
create and implement a long-term brand & communication strategy for the company
4. Researching consumer markets, monitoring market trends, competitor brand performance and
identifying potential areas in which to focus, based on consumer needs & requirements
5. Preparing & monitoring yearly Marketing plan & budget align with sales Target to ensure
profitability and brand growth
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12. Key Responsibilities
STAR Ceramics Limited
Assistant Manager, Brand & Communication
April 2015 to Continuing
6. Creating & closely monitoring yearly ATL, BTL & TTL communication plan and expenditures
highlights to ensure effective ROI, ROO & ROA
7. Closely coordinating and working with product development team to launch new product design
as per the current market demand been observed by market survey
8. Monitoring overall POSM distribution, Digital Marketing communication activities according to set
objective also analysis on consumer reactions about the communication (design, message, style,
color) through market survey
9. Generating names for new and existing products, coming up with ideas for new packaging
designs, including shape, size, colors, fonts, imagery and visuals
10. Overseeing the production of TVC, newspaper and magazine advertisements, websites, exhibition
and market activation also acts as the brand’s spokesperson with media relations
PROFESSIONAL EXPERIENCES
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13. Key Responsibilities
STAR Ceramics Limited
Assistant Manager, Brand & Communication
April 2015 to Continuing
11. Liaising with art directors, designers, copywriters, media buyers and press & digital printers also
responsible for checking and approving of all marketing copy before print
12. Preparing creative brief to the agencies or vendor for creative & execution support to develop
POSM or other marketing materials to increase the brand values and images
13. Supervising to launch different marketing literature or newsletter and campaigns, liaising with
legal and compliance personnel, ensuring the designs and messages meet the company brand
and regulatory guidelines
14. Coordinating different program like product launching, workshop, town hall, seminar, site
discussion, conference, meeting to external customers as well as employees of the organization
15. Generate innovative ideas for building brand equities & positioning and take challenges to new
market opportunities for Tiles & Sanitaryware
PROFESSIONAL EXPERIENCES
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14. ACHIEVMENTS
Assistant Manager, Brand & Communication
April 2015 Till to the Date
Tiles & Ceramic Fair
Arranged and managed month long Tiles and Sanitaryware fair in May 2015
Market Research
Conduct research on ceramic market of Bangladesh to identify-
- Opportunities and Challenges For Star Ceramics
- - Competitors Analysis
Corporate Branding
Re launching of brand identity to develop Corporate Brand
- Corporate Stationeries
- Corporate videos
Web site development
Re launching of a responsive website with user friendly interface in October 2016
STAR CERAMICS LIMITED
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15. ACHIEVMENTS
Assistant Manager, Brand & Communication
April 2015 Till to the Date
Tiles visualizer
Launching of web base responsive tiles visualizer application
Digital Marketing
- Successfully rebranding of the official facebook page
- Introduce twiter, youtube, instagram, linkedin page for digital communication
Presentation
- Corporate power point presentation for corporate communication
- Product Presentation for the domestic & foreign buyers
Publications
- Corporate profile to communicate buyers
- A2Z Instruction book for customers to aware them about tiles & sanitaryware in October 2016
STAR CERAMICS LIMITED
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16. ACHIEVMENTS
Assistant Manager, Brand & Communication
April 2015 Till to the Date
Packaging
Launching of new product packaging with the corporate brand color and theme
TVC (Television Commercial)
Production of two TVC advertisement for ATL communication
Shop Branding
More than 100 dealer & retailer shop has been branded with unique theme & design
Product Development
Continuously working with designer to develop or introduce new design
Product Merchandising
Product display improvements to dealers & own showroom
STAR CERAMICS LIMITED
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17. ACHIEVMENTS
Assistant Manager, Brand & Communication
April 2015 Till to the Date
Certification
USGBC LEED Certification in October 2016
Event & Activations
Corporate Events
- Product launching in 2015 at Radission BLU (Guest 750)
- Award giving ceremony event 2015 at Army Golf Club (Guest 1100)
- Corporate Iftar 2015 at Pan Pacific Sonrgaon (Guest 800)
- Corporate iftar 2016 at Army Golf Club (Guest 1000)
Traders Events
- Award giving program with dealers at Grand Sultan, Srimongol
- Quarterly dealers award program at different venues
- Relation buildup meeting with retailers area & market wise
STAR CERAMICS LIMITED
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18. Key Responsibilities
BRAC IT SERVICES LIMITED
Associate Manager, Marketing & Communication
January 2014 to March 2015
Marketing:
1. Creation and development of online advertising
2. Determine and manage the yearly & quarterly marketing budget
3. Enhance corporate image in digital, social and news media platform
4. Develop and execute online marketing strategy include online media communication
5. Manage online branding and campaigns through website & social media channels
Communication:
1. Develop and implementation of Corporate Communication Guideline
2. Mange all corporate social media pages to increase online presence
3. Implement various communication activities via digital communication tools
4. Monitor the application of Brand guideline in Communications across the company
5. Production of newsletters, greeting cards, brochure, other promotional and gifts materials
PROFESSIONAL EXPERIENCES
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19. Key Responsibilities
PARTEX STAR GROUP
Assistant Manager, Brand & Communication
March 2012 to December 2013
Brand Activities:
1. Developing annual brand & marketing plan to achieve marketing targets
2. Conduct detailed studies on market segmentation, competition and Positioning
3. Plan, develop and implement marketing activities to create brand awareness
PR Activities:
1. Coordinating with sales department regarding promotional offers & campaigns
2. Strategic media plan (TV & Print) and ensure that the ads appear as per the plan
3. Assigned for online marketing & branding to increase brand loyalty to customers
PROFESSIONAL EXPERIENCES
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20. Key Responsibilities
PARTEX STAR GROUP
Assistant Manager, Brand & Communication
March 2012 to December 2013
Creative Activities:
1. Responsible for visual merchandising & product branding idea for execution
2. Guide creative to develop branding tools like various promo materials etc.
3. Develop new concept for billboard, banners, leaflets, visuals, catalogues etc.
Campaign Management:
1. Develop new ideas for different launches, fairs, exhibitions nationally
2. Coordinating events, marketing projects and advertisement campaigns
3. Conduct social media campaign through face book, online and SMS
Market Research:
1. Initiating, briefing and monitoring market research to understand consumer needs
2. Observing furniture brand image and equity trends in existing competition
3. Monitoring product distribution and consumer reactions through market research
PROFESSIONAL EXPERIENCES
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21. Key Responsibilities
EXPRESSIONS LIMITED
Executive, Event & Activation
April 2011 to March 2012
Client Servicing:
1. Meet clients to take brief and prepare presentation to pitch them
2. Coordinating and handling client queries about budget , estimate & proposal
3. Liaising with clients time to time to get and give correct project feedback
Project Planning:
1. Give innovative idea to create exceptional OoH campaign / branding materials
2. Making budget / estimate, event flow, work plan for forthcoming events
3. Developing new outdoor communications and branding plan for existing clients
Project Administration:
1. Coordinate with artist MC, DJ, singers, models, music hands, folk team, band etc.
2. Making MC script, meeting minutes and issuing work orders for different vendors
3. Prepare Gantt chart, guest list, event check list, design list for smooth execution
PROFESSIONAL EXPERIENCES
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22. Key Responsibilities
EXPRESSIONS LIMITED
Executive, Event & Activation
April 2011 to March 2012
Project Communication:
1. Liaising with vendor for outdoor and indoor branding
2. Coordinate with print and electronic media for media coverage
3. Keep sound contact with sound, light, decorators, music hand, production house
Project Execution:
1. Booking a suitable venue, food menu, supplier, for the assign projects
2. Manage production of materials like posters, souvenirs, folders, flyers, gift items etc.
3. Venue decoration and indoor / outdoor branding materials production and setup
PROFESSIONAL EXPERIENCES
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23. Key Responsibilities
PRAN-RFL GROUP
Asst. Manager, Outdoor Marketing
July 2010 to March 2011
1. Yearly plan development and implement OoH advertising
2. Preparing costing and monthly budget for outdoor advertising
3. Plan for advertising rotation (Billboard, high wall and bus) nationally
4. Manage Space (high wall & billboard) advertising details as database
5. Plan and arrange road show, campaign and various events and follow-up
6. Maintaining PR with the digital print media houses and branding vendors
7. Coordination with brand & sales department for different promotional offer
8. Monitoring execution of shop sign, light box, bill board, wall paints, bus branding, Canteen
branding, steamer branding and various job done by agencies
PROFESSIONAL EXPERIENCES
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24. Key Responsibilities
PRESTIGE BENGAL LIMITED
Brand Portfolio Officer
August 2009 to July 2010
1. Responsible for brand building and organizing promotional activities
2. Competitor’s activity analysis and plan for new promotion through BBR
3. Production of promotional material like stickers, bag, bunting, dangler etc.
4. Understanding market and customer through survey and market visit
5. Keep agency relationships, judging creative proposals, developing campaigns
6. Working with indoor and outdoor branding as shop sign, product stickers etc.
7. Ensuring press conference for product launching program and corporate events
8. Work on all activities related to product launches and products advertisement
9. Closely monitor proper product merchandising as per the brand planogram
10. Maintaining strong PR with the electronic, print media houses, and vendors
PROFESSIONAL EXPERIENCES
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24Ted Setu Ghosh
25. MBA Major in Marketing
Green University, Dhaka
In 2014 - 2015
BBM Major in Marketing
Bangalore University, India
In 2002 - 2006
HSC Major in Commerce
Notre Dame College, Dhaka
In 2000 - 2001
SSC Major in Science
Damoder M.M High School
In 1998-1999
GEMM NIFT, Bangalore, India, 2006-2007
EDUCATION
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Ted Setu Ghosh
26. • Time management skills
• Creative and innovative thinking capacity
• Able to manage different projects at the same time
• Excellent presentation making & delivering skills
• Highly motivated, well organized, detail-oriented & methodical
• Clear knowledge about the product, target market, production & distribution
• Able to work well with a wide range of people from different parts of the business
• As a team leader able to inspire others perform towards success
• Energetic and passionate about the product specialty
• Work well under pressure to meet deadline
PERSONAL SKILLS & QUALITIES
26Ted Setu Ghosh
27. PLATFORM: Microsoft windows 8.1, 10 and different multimedia programs
OFFICE TOOLS: MS word, excel, power point, visio, adobe acrobat professional, E-mail &
internet browsing, Printing, CD burning, Scanning & photocopy machine operation etc.
GRAPHICS TOOLS: Paint, Adobe Photoshop CS 2, Adobe illustrator CS 2
HARDWARE: Troubleshooting and capable to install and uninstall software’s
TYPING: Easily capable to type Bengali as English
TECHNICAL SKILLS
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28. ENGLISH :
BANGALI :
HINDI :
LANGUAGE SKILLS
FLUENCY
Medium Medium High High
High High High High
Medium Medium Poor Poor
28Ted Setu Ghosh
29. TRAINING & WORKSHOP
Training Title Topic Institute Year
Evolving Leaders Leadership development, team building biTS 2014
Be a team Team building workshop biTS 2014
Advanced Brand Management
Corporate & product brand, IMC plan, budget
& implementation
BDJOBS Training 2012
Basic Brand Management
Brand power, product vs brand, positioning,
equity, loyalty & Strategy
BDJOBS Training 2012
Brand Management & Setting the
product in competitive market
Brand Development, Positioning, Branding &
Market competition & Product Development
BIM 2012
Successful Event Management
Event plan, budget, execution & monitoring
strategies
BDJOBS Training 2011
29Ted Setu Ghosh
30. Home town : Mongla port
Religion : Christianity (Roman Catholic)
Date of Birth : 27/12/1984
Blood Group : B+ ve
Marital status : Happily Married with two kids
National ID : 2699 040 706 468
Passport No : BC 0704917
Driving License : DK0099855CL0000
PERSONAL INFORMATION
30Ted Setu Ghosh
32. Good analytical skills & sound knowledge about marketing
Have an instinctive feeling about product concepts
Able to respond to results and consumer research
Excellent communicator, both verbally and in writing
Enjoy working in a busy, deadline-driven environment
Interested in competitors branding & marketing activities
Enjoy working in product, brand & marketing management
Enthusiastic about the product and its end user
32Ted Setu Ghosh
33. 01741140748 II 01841140748
Village: Machmara,
PO: T.A Farukh High School,
PS: Mongla, Dist: Bagerhat
ted.setu.ghosh@gmail.com
Eastern Garden, Flat No 1/404
House 70 / 1, Indira Road,
Farmgate, Dhaka
CONTACT ME
33Ted Setu Ghosh
36. PROFESSIONAL REFERENCE
Mr. Shafiq Uz Zaman
Managing Director, Amann Bangladesh Limited
Contact: +88 – 01817046801
Mr. Mrinmoy Kanti Das
Head of Marketing, Bengal Group of Industries
Contact: +88 – 01913-900823
Mr. Syed Ashraf Uddin Ahmed
Regional Sales Manager, Robi Axiata, Dhaka
Contact: +88 – 01817180280
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37. I hereby declare that all the above details furnished in
the presentation are true to the best of my knowledge.
Hope the above mentioned information would be
suitable for your needful assessment. Declaration
DECLARATION
37Ted Setu Ghosh
