The document discusses marketing a content blog for a digital marketing program. It outlines the marketing objective of gaining 50 blog followers in June 2018. It identifies the key performance indicator (KPI) as the number of followers gained. It also describes the target persona and provides details about their background, interests, needs and goals. It proposes using a situation-complication-question-answer (SCQA) framework for a blog post about why the digital marketing program was chosen. Finally, it discusses an initial post on Medium and sharing it on Facebook, Twitter and LinkedIn to help meet the follower goal.

1. Exploring Blog & Social Content
Project 2: Market your Content
Market Your Content

2. Marketing Objective
Udacity digital marketing nanodegree program have a marketing objective of
gain 50 blog followers in june 2018.

3. KPI
The KPI is according to marketing objective number of followers gained in
June 2018.

4. Target Persona
Target Persona
Background & Demographics
1. MALE
2. 24 YEARS
3. BACHELOR DEGREE
4. WORKS IN IT INDUSTRY
5. $50000 PER ANNUM
Hobbies
1. GAMING
2. BLOGGING
3. SWIMMING
4. MUSIC
Barriers
1. TIME RESTRICTIONS
2. LACK OF CLASSROOM
INTERACTION
Needs
1. IDENTIFY MY ABILITIES
AND SKILLS
2. CREATING NEW JOB
OPPERTUNITIES
3. WORKING ON REAL
TIME OROJECTS.
MUAAZ
Goals
1. TO BE AN EXPERT IN
MARKETING
2. TO START MY OWN
BUSINESS

5. The theme and framework of your blog post?
THEME
Why did you select the digital marketing nanodegree program?
FRAMEWORK
SCQA framework
SITUATION
MUAAZ wants to enhance his digital marketing skills so he is looking for an online course due to time restriction.
COMPLICATION
It was quiet difficult to decide the right online course because many online courses are avaliable on the market.
QUESTION
How will Muaaz find the right course for him?
ANSWER
Finally muaaz found the right course which is udacity digital markrttng nanodegree which provides an oppertunity to run live
campaigns that will provide him real time working experticence and where it will provide good job oppertunities too.
• Why have you decided to take the Digital Marketing Nanodegree Program?
• Choose a successful or creative marketing campaign that you love. What is the story being told by the
campaign and why do you love it, why did it catch your attention?
2. What is the framework of your blog post?
• SCQA also called the Pyramid Principle
• Pixar Framework
THEME
The reason to choose Digital Marketing Nanodegree Program
FRAMEWORK
SCQA framework
SITUATION
she wants to enhance her digital marketing skills so she is looking for an online course due to time restrictions and personal
commitments.
COMPLICATION
It was quiet difficult to decide the right online course because there are so many online courses avaliable on the market.
QUESTION
How will she find the right course for her?
ANSWER
Finally she found the right course which is udacity digital markrttng nanodegree which provides an oppertunity to run live campaigns
that will provide him real time working experticence and where it will provide good job oppertunities too.

6. Why I chose Digital Marketing Nanodegree by Udacity.
• Learn from the most experienced instructors.
• Running live campaigns gives real world working experience.
• Partnership with Google, Facebook, Hootsuite, MOZ etc.
• Teaches from begginers to an expert level.

7. The blog post on Medium.com
The reason for me to choose Digital Marketing Nanodegree,
http://bit.ly/2JoeloL
http://bit.ly/2JoeloL

8. Summary
• Facebook – on this channel I have a diverse network. So this can create
awareness among many of them about the content. I can have an
understanding about the how many people have got an awareness about
the content features like “Share” and “like”.
• Twitter – this channel has got a strong platform to share the content
among a larger crowd.
• Linkedin – this channel has got all my professional network. That can
deliver the content to a particular relevant crowd.

9. Facebook Post

10. Twitter Post

11. LinkedIn Post

12. Extra Credit: Post Online & Share Your Results
Platform Traffic Likes Shares Comments Notes
Blog Medium 29 0 0
Social
Platform
Facebook 10 4 0
Social
Platform
Twitter 1 1 0 This is a new account and
I have only very few
friends. I will increase the
amount of friends in few
days.
Social
Platform
LinkedIn 1 0 0 This is a new account and
I have only very few
friends. I will increase the
amount of friends in few
days.

13. What would you do differently based on your results?
I have to expand my social network among all the channels to reach more.
What other topics might you feature on your blog and in social?
“My learning experience with UDACITY”
Extra Credit: Analysis