2. What is my purpose and genre
of this magazine?
– Actor-based magazine.
– Mainstream and independent movies for all genres.
– Providing entertainment and inform readers.
– Promoting and advertising new independent movies.
– Promotion will also occur for the London Short Film Festival.
– No restrictions to any genre.
3. Content
– Featuring an interview with recent actor that are a part of the front
cover within a double page spread
– Mass streaming service Amazon Prime Video; work with IMDb.
– Local streaming service Locally North London; provides local
and mainstream tv and film
4. Forms: Hard and Online Copy?
– Hard Copy:
– Interviews with actor
– Advertisements
– New independent movies
– Promoting new movies Amazon Prime
Video are releasing.
– The front cover will be uncoated to make it
environmentally friendly
– £44.00 annually, saving £10.00/year
– £4.50 per month
– Online:
– Video versions of interviews
– Advertisements are the same as hard copy
– Pricing: £20.00 annually, saving £4.00/year
– £2.00 monthly
– Both Hard and Online Copy:
– Prices - £52.00 annually, saving £8/year
– £5.00 monthly
5. USP
– Exclusive for online subscribers.
– QR Code: access a discount when taking photos with the
actor at the next meet and greet.
– Possible negative? Expiration date, once the meet and
greet had finished, the code will not work anymore.
6. Target Audience
– Primary target audience
– Age: 14-18; social media has the biggest impact for younger
generations.
– Class: C2B
– Secondary target audience
– Ages:
18-24: University?
12-14: Have access to social media
– Class: C1A; could possibly me affordable for C1 classes
(monthly).
7. Distributing and Marketing
– Distribution
– Vue Cinemas
– London Short Film
Festival
– WHSmith
– Marketing
– YouTube ads
– Websites
– Social Media
8. Resources and Personnel
–Resources
– A Studio
– A Profession Camera
– Lighting
– A Bouncer
– Computers
–Personnel
– The Actor
– The Photographer
– The Editors
– Make-up and Costume
Designers
– A Writer
10. Sample Material: Fonts & Colour
Scheme
– Due to this magazine being an actor-
based magazine, there is no restrictions
to genre, therefore the colours will differ
depending on the genre.
– Fonts:
– Masthead
– MakasihCoverlines
– Coverlines
– Times New Roman Body copy
The colour scheme for the first magazine
will be:
14. Article Ideas/Summary
– Includes an interview with the actor
– There will be a QR code for online subscribers only
– The streaming services Amazon Prime Video, Locally
North London
– London Short Film Festival